The document outlines the initial plans for an indie music magazine, including: 1) Choosing to focus solely on the indie genre as research found no other magazines dedicated this niche and surveys showed it was popular. 2) Targeting readers aged 16-25 who favor indie music based on survey results. 3) Filling a gap in the market by solely focusing on indie music, unlike the most similar magazine NME which combines indie and rock genres. 4) Ideas for magazine sections like cover stories, reviews, events, and interviews, as well as contents listing and sample articles. 5) Setting the price at £2 to appeal to the target audience of students and make it

1. MUSIC
MAGAZINE
INITIAL PLAN

2. GENRE
After looking at all the research I have done about music
magazines and gathering my results from my survey, I have
decided that I will be choosing the indie genre for my
music magazine. My research has shown that there is not a
indie music magazine that solely focus on the genre itself,
and therefore there is a gap in the market to produce this
product. Furthermore my survey has shown that the indie
genre is very popular around people of the younger age
and has now become a genre that a lot of people favour.

3. TARGET AUDIENCE
I have decided to target my indie magazine to an audience that
range from the ages of 16-25, my survey has shown that the
people within this age group favour indie music. This target
audience is made up of young adults, college and university
students which means that there will be wide range of people
to appeal to. Also within my own age group I have found that
indie music is very popular.

4. HOW WILL MY MAGAZINE FIT
INTO THE CURRENT MARKET
PLACE?
Through research and the conducted survey about consumer
buying habits I have found that there is no single music magazine
that solely focuses on the indie genre. The most well known indie
music magazine for my target market is NME. NME is indie
magazine that focus on the indie-rock genre because it is
intertwined with two different genres rock and indie this makes it
harder for the magazine to appeal to all indie music lovers.
Therefore I think I there is a gap in the market for my magazine as
it will be based around the whole genre to appeal to a wider
audience and not connected between different genres only allowing
niche audiences to read it.

5. DESIGN IDEAS FOR MYFRONY
COVER
Font – I want to play around and experiment with a range of fonts on my
front cover. However the fonts that I use will have to connect with the
pictures and styles that are relevant to my magazine.
Colours – I don’t want any of my front cover to look busy, messy or too
over the top. I want to make sure that my front cover is simple but fun and
the chosen colour scheme fits in well with my pictures and uses colures
that complement each other.
Layout – I want my front cover to stand out but not to come across as
being to busy, I want it to have a simple touch but have its own unique
quality. I think the indie is fun and relaxed and I want that to comes across
in my front cover.

6. CONTENTS PAGE &
ARTICLE IDEAS
Contents Page Article
 A double page spread article
 Cover story about a new break through
 Reviews of the month – artist in the music scene
artist, songs and albums  Introduction paragraph
 Questions asked
 Upcoming music events
How did they rise to fame?
and festivals
What artist have influenced them?
 The latest gossip How they are coping with
 60 second interview celebrity life stlye?
What are there future plans?

7. My magazine will be a monthly issue about the
hottest new and upcoming artist in the indie music
scene, festivals, reviews, latest news and more
My magazine will cost £2 I have chosen this price
because my research has shown me that people do
not like to spend a lot of money when buying
magazines. Also my target audience is based
around a group of people who are studying and it
is therefore more beneficial to them if they buy a
magazine that is reasonably priced.