The magazine attracts its audience through clear, well-lit celebrity photos taken in a studio. The models are made to look like real celebrities to pique readers' interest. A pull quote from Beyoncé and advertising a contest prize of festival tickets also attract readers. Research found the target audience is mainly girls aged 16-19, so the magazine focuses on interesting celebrities and a clean, relaxing design for easy reading. Inspiration was drawn from the popular music magazine Q in terms of design and content. Clean colors like grey, white, and black are used to attract more readers.