Tata Motors was founded by Ratan Tata and is part of the Tata Group founded by Jamsetji Tata in 1945. Tata Motors entered the commercial vehicle segment in 1954 through a partnership with Daimler-Benz and the passenger vehicle segment in 1992. It is now India's largest automobile company and owns luxury brands like Jaguar and Land Rover. Tata Motors has two target customer segments - low income customers looking for affordable cars like the Nano, and high income customers seeking luxury vehicles. It offers a range of passenger and commercial vehicles as well as luxury cars, and focuses on providing reliable, responsive, and good value services to customers.

1. 1
PRESENTED BY :–
Meghna Sharma
Devendra Singh Rathore
MBA – FIRST SEM
Sec - D

3. JAMSHEDJI TATA RATAN TATA

4. Tata group was founded by JAMSHEDJI TATA in 1945.
Tata motors is a part of Tata group.
Tata Motors was founded by RATAN TATA.
It tied-up with Daimler-Benz and entered Commercial vehicle
segment in 1954.
 In 1992, it entered Small vehicle segment.
The headquarter of Tata group is in Mumbai.
History

5. Reasonable price with low fuel consumption.
Huge employee base.
India’s largest automobile company.
Deals with British brands like land rover & Jaguar.
Managerial Expertise.
Strong Financial Condition.

6. “Most admired by our customers,
employees, business partners and
shareholders for the experience and
value they enjoy from being with
us.”
“To be passionate in anticipating and
providing the best vehicles and
experiences that excite our customers
globally.”

7. Tata motors has two major market segments on the basis
of income:-
Low Income Group : One target is the low income
families & individuals looking to purchase a first car such
as TATA NANO & the INDICA.
High Income Group : Tata’s Second target segment is
the wealthy individuals & families looking to purchase
luxurious cars, Such as land rover & Jaguar.

8. Passenger & Utility Vehicles:-
TATA SAFARI STORME TATA ZEST TATA NANO
TATA BUSES TATA ACE TATA MAGIC
Commercial Vehicles:-

9. Luxury vehicles:-
JAGUAR F-TYPE LANDROVER DISCOVERY SPORT
JAGUAR XJ-TYPE RANGEROVER SPORT
JAGUAR F-TYPE CONVERTABLE LANDROVER FREELANDER

10. 1. Responsive Services
I. Speed-O-Service.
II. Online Service.
III. Doorstep Service.
IV. Quick Repair.
2. Reliable Services
I. Quality Service.
II. Assessment training & Certificate.
III. Diagnostic Expert.
3. Best value Services
I. Value care.
II. Rapid Repair.
III. Extended Warranty.
IV. Original Parts.

11. Passenger cars grew by 44%, largely led by Bolt and Zest sales
Commercial vehicle declined by 5%, but M&HCVs grew by 18% in
2015
Exports saw a strong growth of 32% in 2015
0
20
40
60
80
100
120
140
160
Passenger
Cars
Commercial
Vehicle
Heavy
Commercial
Vehicle
Export Sales
Jul-14
Jul-15
Figures are on Percentage Basis (%)
Sales of Vehicles July-14 & July-15