Google Authorship allows authors to verify their content and profiles on Google. It uses Rel="author" links and Google+ accounts. Google AuthorRank is a future system that will measure an author's authority based on various signals to influence search rankings. The document provides tips for marketers on setting up Google+ profiles, optimizing content for authorship, and guest blogging to build their author brand.
19. 1. Google Plus account
Set up Google Plus account
@seosmarty
20. 1. Google Plus account
Set up Google Plus account
Google + profile pic = recognizable headshot
@seosmarty
21. 1. Google Plus account
Set up Google Plus account
Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
@seosmarty
22. 1. Google Plus account
Set up Google Plus account
Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
Your article has your name ("By Your Name").
@seosmarty
23. 1. Google Plus account
Set up Google Plus account
Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
Your article has your name ("By Your Name").
Your byline name = the name on your Google+
profile.
@seosmarty
24. 1. Google Plus account
Set up Google Plus account
Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
Your article has your name ("By Your Name").
Your byline name = the name on your Google+
profile.
3. Tie the two
Each of your articles links to G+ Profile with
rel=author at the end
@seosmarty
25. 1. Google Plus account
Set up Google Plus account
Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
Your article has your name ("By Your Name").
Your byline name = the name on your Google+
profile.
3. Tie the two
Each of your articles links to G+ Profile with
?rel=author at the end
Your email address on the same domain as your
content (& it’s verified)
OR Your domain is linked to from “Contributor
to” section on your G+ profile
@seosmarty
26. 4. Get added to many, many Google Plus
circles
@seosmarty
27. 4. Get added to many, many Google Plus
circles
@seosmarty
29. …the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty
31. …the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty
32. …the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty
46. Start building your author profile NOW.
(If you own a business, identify your best authors and
build several author brands)
Make sure to claim your authorship with Google Plus:
Make sure your byline is always connected to your G+ page
(and Your G+ Contributor section links to that guest post)
Identify powerful authors in your niche and start
building your relationships with them now!
@seosmarty