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By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
Google Authorship
& AuthorRank for
Content Marketers
Google
Authorship
Verifying the
authorship of
content using
Rel=“author” and
Google Plus account.
@seosmarty
Google
Authorship
Verifying the
authorship of
content using
Rel=“author” and
Google Plus account.
Google
AuthorRANK
Using author
information
to rank
web pages
@seosmarty
Google
Authorship
Collecting
information
Google
AuthorRANK
@seosmarty
Google
Authorship
Collecting
information
Google
AuthorRANK
Using the info to
affect rankings
@seosmarty
Google
Authorship
PRESENT
Google
AuthorRANK
@seosmarty
Google
Authorship
PRESENT
Google
AuthorRANK
FUTURE
@seosmarty
Google Authorship is used to help Google
identify *real* people behind the content
@seosmarty
Google AuthorRank will be used to utilize
various signals to measure each author’s
authority (and thus their content quality)
@seosmarty
Why bother?
@seosmarty
>>>Which one would you click?<<<
@seosmarty
>>>Look at the average position and
the unbelievable click-through for
some of my verified content!<<<
@seosmarty
Why bother?
(1)
***Authorship gives
content marketers
competitive
advantage***
@seosmarty
Why bother?
(2)
***Prevent Google
from assigning your
content to someone
else***
@seosmarty
Why bother?
(2)
***Prevent Google
from assigning your
content to someone
else***
@seosmarty
@seosmarty
@seosmarty
Google
*Authorship*:
Claim Your Content
with Google +
@seosmarty
1. Google Plus account
 Set up Google Plus account
@seosmarty
1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
@seosmarty
1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
@seosmarty
1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
 Your article has your name ("By Your Name").
@seosmarty
1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
 Your article has your name ("By Your Name").
 Your byline name = the name on your Google+
profile.
@seosmarty
1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
 Your article has your name ("By Your Name").
 Your byline name = the name on your Google+
profile.
3. Tie the two
 Each of your articles links to G+ Profile with
rel=author at the end
@seosmarty
1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
 Your article has your name ("By Your Name").
 Your byline name = the name on your Google+
profile.
3. Tie the two
 Each of your articles links to G+ Profile with
?rel=author at the end
 Your email address on the same domain as your
content (& it’s verified)
 OR Your domain is linked to from “Contributor
to” section on your G+ profile
@seosmarty
4. Get added to many, many Google Plus
circles
@seosmarty
4. Get added to many, many Google Plus
circles
@seosmarty
Google
*AuthoRank*:
Connect to other
Authors
@seosmarty
…the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty
@seosmarty
…the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty
…the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty
EGO BAIT:
Target your content marketing to authors
@seosmarty
Egobait is content which is created to attract
the attention of a specific person or group of
people by making them look good.
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
Optimizing Egobait Content for
Authors:
 Mention brand names and online monikers;
 Mention FULL names when referencing people;
 Send “trackbacks”
@seosmarty
SELECTIVE (!)
GUEST BLOGGING:
Bring your author brand to powerful sites
@seosmarty
@seosmarty
 Start building your author profile NOW.
(If you own a business, identify your best authors and
build several author brands)
 Make sure to claim your authorship with Google Plus:
Make sure your byline is always connected to your G+ page
(and Your G+ Contributor section links to that guest post)
 Identify powerful authors in your niche and start
building your relationships with them now!
@seosmarty
Contact us: 518-270-0854
Ann Smarty
@seosmarty
@seosmarty

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