Lou Rosenfeld discusses how he tried to determine the best UX books to read when feeling unsure of what to do by holding show and tell sessions with other designers. He evaluated books based on attributes, where and when people use them, readability, and practicality. Prototyping and usability testing were also discussed as ways to test new product ideas without large investments. The back cover of a sample book provides an overview of its topic about creating flexible content that can be used across different devices and channels.
Originally presented at SXSW March 13, 2011, on panel with Fred Beecher and Austin Govella. Modified and updated for Web 2.0 Expo talk, October 12, 2011, UX Web Summit September 26, 2012; Webdagene September 10, 2013.
Understanding the Business Value of Content Strategy (TUG Open House)Daniel Eizans
Slides from the Ann Arbor (Oct. 2013) and Grand Rapids (Nov. 2013) Understanding Group Open Houses. The importance of realizing how content strategy helps to enable an organization's core values. Hat tip to Jonathan Coleman for the inspiration for this talk.
Content modeling is a critical part of modern digital publishing projects, but too often it's treated as a specialist task rather than an opportunity for collaboration and communication. By looking at the content from each team's perspective, we can build a better understanding — for everyone.
Originally presented at SXSW March 13, 2011, on panel with Fred Beecher and Austin Govella. Modified and updated for Web 2.0 Expo talk, October 12, 2011, UX Web Summit September 26, 2012; Webdagene September 10, 2013.
Understanding the Business Value of Content Strategy (TUG Open House)Daniel Eizans
Slides from the Ann Arbor (Oct. 2013) and Grand Rapids (Nov. 2013) Understanding Group Open Houses. The importance of realizing how content strategy helps to enable an organization's core values. Hat tip to Jonathan Coleman for the inspiration for this talk.
Content modeling is a critical part of modern digital publishing projects, but too often it's treated as a specialist task rather than an opportunity for collaboration and communication. By looking at the content from each team's perspective, we can build a better understanding — for everyone.
Get Better Content with Analytics and User TestingMichael Powers
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes first—then start talking content strategy.
• Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
• Use analytics to identify what needs improvement.
• Learn how user-testing techniques can improve your content.
Back to Basics: Getting the Content Essentials Rightdclsocialmedia
In this session we’ll consider what we might be neglecting in our rush to be exciting and trendy. We’ll explore the content essentials, and look at how an organization can manage and plan for them.
Fast, Cheap, and Actionable: Creating an Affordable User Research ProgramMichael Powers
Done a usability study? Ready for the next step? Today we have an abundance of fast, affordable website user research methods, many of which can be done remotely with real users. Learn about available user research options and how IUP runs successful research projects that lead to actionable insights.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Form and Function for Menus: How to get IA and Navigation Right UXPA Boston 2...Heather Staudt
If a tree falls in the forest and no one is there to hear it, did it make a sound? What if you have a feature that a user can’t find - does it really exist?
Hero menus (more formally known as mega menus) have become increasingly popular for large sites with many sections and pieces of information to put all of the options in front of the user at once. E-commerce sites such as Amazon.com, Staples.com and Target.com all utilize mega menus to display more context and additional levels of navigation. The question becomes whether these mega menus are going to become the best choice for all websites or whether there is still place for the standard drop down, fly out, and accordion menus. Jakob Nielsen may have blessed the mega menu but is it really the most usable of the options in your situation?
During this session I will cover:
- The differences between mega menus and other navigational menu structures
- When is the best time to use each type of navigational menu structures?
- How do you determine your navigational needs?
- What implications are there when considering the mobile first mindset
- Does your navigational structure introduce a paradox of choice?
Who will benefit
- Anyone building or revamping information architecture
- Anyone deciding where to put that new page they are designing
User Research When You Can’t Reach Your Users NERD 20140913Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
Nonprofits: Create New Income Streams While Sharing Knowledge4Good.org
Almost any nonprofit or mission-based organization can now easily and quickly create earn income through knowledge sharing. Learn about how nonprofits and associations use IdeaEncore to save time and money and engaging members through custom online libraries and re-using others’ materials. Help you colleagues by selling information to each other – a great way to learn faster and save money while generating income.
This document tells about the story behind co-creation of the gamechanging book, 'The Path: Leveraging Operations in a Complex and Chaotic World', now available on Amazon.
Here there will be no fancy words (that aren't made fun of) and no complex mathematical models. In this session you'll learn to take the content types, site columns, and navigation options and assemble them into an information architecture that your organization can actually use. Learn how Managed Metadata Services can help you ensure consistency while location-based default metadata can help to drive metadata 'entry'. This session will be information architecture you can do.
Author : Lou Rosenfeld
You may have spent the early years of your UX career fighting off a bad case of impostor syndrome. Well, bad news: as your career advances, there's a good chance that it'll return. That's because your day-to-day work diet will increasingly forgo the red meat of research and design for a dog's breakfast of odd tasks and miscellaneous activities that you'd never imagined existed.
Lou Rosenfeld, who's been around a while and has done some things, feels this pain. He's not sure if what he does is UX. That's his problem. But there's a very good chance that, should you live long enough, Lord willing, it will be yours some day too. Join Lou for a look at what it means—or could mean—to "practice UX" at the far edges of your career and in strange settings that a little time at General Assembly or in grad school don't prepare you for.
Content strategy for mobile by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Get Better Content with Analytics and User TestingMichael Powers
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes first—then start talking content strategy.
• Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
• Use analytics to identify what needs improvement.
• Learn how user-testing techniques can improve your content.
Back to Basics: Getting the Content Essentials Rightdclsocialmedia
In this session we’ll consider what we might be neglecting in our rush to be exciting and trendy. We’ll explore the content essentials, and look at how an organization can manage and plan for them.
Fast, Cheap, and Actionable: Creating an Affordable User Research ProgramMichael Powers
Done a usability study? Ready for the next step? Today we have an abundance of fast, affordable website user research methods, many of which can be done remotely with real users. Learn about available user research options and how IUP runs successful research projects that lead to actionable insights.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Form and Function for Menus: How to get IA and Navigation Right UXPA Boston 2...Heather Staudt
If a tree falls in the forest and no one is there to hear it, did it make a sound? What if you have a feature that a user can’t find - does it really exist?
Hero menus (more formally known as mega menus) have become increasingly popular for large sites with many sections and pieces of information to put all of the options in front of the user at once. E-commerce sites such as Amazon.com, Staples.com and Target.com all utilize mega menus to display more context and additional levels of navigation. The question becomes whether these mega menus are going to become the best choice for all websites or whether there is still place for the standard drop down, fly out, and accordion menus. Jakob Nielsen may have blessed the mega menu but is it really the most usable of the options in your situation?
During this session I will cover:
- The differences between mega menus and other navigational menu structures
- When is the best time to use each type of navigational menu structures?
- How do you determine your navigational needs?
- What implications are there when considering the mobile first mindset
- Does your navigational structure introduce a paradox of choice?
Who will benefit
- Anyone building or revamping information architecture
- Anyone deciding where to put that new page they are designing
User Research When You Can’t Reach Your Users NERD 20140913Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
Nonprofits: Create New Income Streams While Sharing Knowledge4Good.org
Almost any nonprofit or mission-based organization can now easily and quickly create earn income through knowledge sharing. Learn about how nonprofits and associations use IdeaEncore to save time and money and engaging members through custom online libraries and re-using others’ materials. Help you colleagues by selling information to each other – a great way to learn faster and save money while generating income.
This document tells about the story behind co-creation of the gamechanging book, 'The Path: Leveraging Operations in a Complex and Chaotic World', now available on Amazon.
Here there will be no fancy words (that aren't made fun of) and no complex mathematical models. In this session you'll learn to take the content types, site columns, and navigation options and assemble them into an information architecture that your organization can actually use. Learn how Managed Metadata Services can help you ensure consistency while location-based default metadata can help to drive metadata 'entry'. This session will be information architecture you can do.
Author : Lou Rosenfeld
You may have spent the early years of your UX career fighting off a bad case of impostor syndrome. Well, bad news: as your career advances, there's a good chance that it'll return. That's because your day-to-day work diet will increasingly forgo the red meat of research and design for a dog's breakfast of odd tasks and miscellaneous activities that you'd never imagined existed.
Lou Rosenfeld, who's been around a while and has done some things, feels this pain. He's not sure if what he does is UX. That's his problem. But there's a very good chance that, should you live long enough, Lord willing, it will be yours some day too. Join Lou for a look at what it means—or could mean—to "practice UX" at the far edges of your career and in strange settings that a little time at General Assembly or in grad school don't prepare you for.
Content strategy for mobile by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Many teams may have a front end developer among their ranks, but besides a title or area of responsibility, it can be difficult to pinpoint the exact craft of front end development. Expertise in web technologies is a good start, but we can't forget the users we actually build for. This talk will examine the impact of the front end on User Experience. I'll talk about how becoming more fluent across more UX concerns like content and user research can help front enders make better decisions, can bring more clarity to our craft, and result in building better experiences for our users.
Hard To Write Faster
Website Review Essay
Essay On Web Design
Essay on Website Design
Essay on The World Wide Web
Web Design Essay
Critique of a Website Essay
Wait what? How to Enhance your Responsive Process with Content QuestionsEileen Webb
Many of the challenges that come from building a responsive site are based not in the technical implementation, but in the content. All your copy is now readable on a small screen, but is it useful there? Is it still serving the site and business goals? Who's actually going to write those blog posts?
We’ll talk about some approaches that content strategists use to figure out how (and if!) content should be displayed on your site, whether you’re dealing with a heavy archive of articles or a nimble webapp. We’ll explore common techniques and questions you can integrate into your workflow that will help you and your client think through the long-term content needs and goals of a new site.
Full text transcript at http://webmeadow.com/blog/archives/201405/wait-what-how-enhance-your-responsive-process-with-content-questions
Web UI Design Patterns and best-practices guide from http://www.uxpin.com -- the best online wireframing, UX & product management suite available anywhere.
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
Customer Experience and User Experience has been used interchangeably. Is it the same or Any of it has wide scope. I tried to list a few points that you need to keep in mind while.
Workshop presented at Webdagene 2013 (http://webdagene.no/en/) September 9, 2013; UX Lisbon (http://www.ux-lx.com), May 12, 2011; UX Hong Kong (http://www.uxhongkong.com/), February 17, 2011.
Slides for my full-day information architecture workshop. Will teach in Minneapolis, MN (November 12, 2012) and Toronto, ON (November 29, 2012) Details: http://rosenfeldmedia.com/workshops/
Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA).
This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)
A Brief (and Practical) Introduction to Information ArchitectureLouis Rosenfeld
Keynote presentation by Louis Rosenfeld at the Usability and Accessibility for the Web International Seminar; 26 July 2007, Monterrey, Nuevo Leon, Mexico
Information Architecture: Putting the "I" back in ITLouis Rosenfeld
Presentation by Lou Rosenfeld that introduces information architecture to senior IT managers. Covers perceived problems faced by IT managers, strategic value of information, IA basics, tangible IA benefits, and how IT and IA are natural allies in making information truly strategic to enterprises.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
14. Show and Tell Sessions
4 sessions; 5-15 people/session
Questions:
• “Why did you bring these books?”
• “What are their good attributes?
And bad ones?”
• “Where and when do you use them?”
Combine competitive and
generative research
18. Practical
is good
C ARD SORTING
Designing Usable Categories
by DONNA SPENCER foreword by Jesse James Garrett
g how
mation
sable
sort,
asy-to-
ns-and-
emerge
d smart
Design
mation
Whether
size to
CARDSORTINGbyDONNASPENCER
28. Usability Testing
Task analysis + interviews to evaluate
• Support for orientation and fundability
• Author and publisher credibility
• Readability
29. Usability Testing
Task analysis + interviews to evaluate
• Support for orientation and fundability
• Author and publisher credibility
• Readability
More on prototyping/testing books:
http://rfld.me/1ONeA9e
30. The front of the book
FREQUENTLY
ASKED QUESTIONS
What do you mean by “content everywhere”?
The way I talk about it, “content everywhere” doesn’t mean splattering your
message in every corner of the Web. It’s about investing in content that’s
flexible enough to go wherever you need it: multiple websites, apps, chan-
nels, and other experiences. Why? Because devices of all shapes, sizes, and
capabilities are flooding the market, and users expect to get your content on
all of them, which you can read about in Chapter 1.
Right now, most organizations can barely keep up with their large, unwieldy
desktop websites, much less multiple different sets of content for all these
different experiences. Content everywhere is all about learning how to pre-
pare one set of content to go wherever it’s needed—now and in the future.
What do you mean by structured content,
and why is it so important?
Today, most digital content is unstructured: just words poured onto a page.
To signify where one part ends and another begins, writers use formatting,
like upping a font size to be a headline or putting an author’s name in italics.
This works fine if your content is only going to be used on a single page and
viewed on a desktop monitor, but that’s about it.
Structured content, on the other hand, is created in smaller modules, which
can be stored and used in lots more ways. For example, you could display
a headline and a copy teaser in one place, and have a user click to read the
rest—something you can’t do if the story is all one blob. You can give the
same content different presentation rules when it’s displayed on mobile,
such as resizing headlines or changing which content is prioritized or
emphasized—automatically. In this way, adding structure actually makes
content more flexible, because it allows you to do more with it. You can learn
about this in Chapter 5.
But don’t I need different, simpler content for mobile?
FAQ before
the TOC provides
context, navigation
and orientation
31. The front of the book
FREQUENTLY
ASKED QUESTIONS
What do you mean by “content everywhere”?
The way I talk about it, “content everywhere” doesn’t mean splattering your
message in every corner of the Web. It’s about investing in content that’s
flexible enough to go wherever you need it: multiple websites, apps, chan-
nels, and other experiences. Why? Because devices of all shapes, sizes, and
capabilities are flooding the market, and users expect to get your content on
all of them, which you can read about in Chapter 1.
Right now, most organizations can barely keep up with their large, unwieldy
desktop websites, much less multiple different sets of content for all these
different experiences. Content everywhere is all about learning how to pre-
pare one set of content to go wherever it’s needed—now and in the future.
What do you mean by structured content,
and why is it so important?
Today, most digital content is unstructured: just words poured onto a page.
To signify where one part ends and another begins, writers use formatting,
like upping a font size to be a headline or putting an author’s name in italics.
This works fine if your content is only going to be used on a single page and
viewed on a desktop monitor, but that’s about it.
Structured content, on the other hand, is created in smaller modules, which
can be stored and used in lots more ways. For example, you could display
a headline and a copy teaser in one place, and have a user click to read the
rest—something you can’t do if the story is all one blob. You can give the
same content different presentation rules when it’s displayed on mobile,
such as resizing headlines or changing which content is prioritized or
emphasized—automatically. In this way, adding structure actually makes
content more flexible, because it allows you to do more with it. You can learn
about this in Chapter 5.
But don’t I need different, simpler content for mobile?
FAQ before
the TOC provides
context, navigation
and orientation
Navigation
32. The back cover
www.rosenfeldmedia.com
MORE ON CONTENT EVERYWHERE
www.rosenfeldmedia.com/books/content-everywhere/
Care about content? Better copy isn’t enough. As devices and channels
multiply—and as users expect to relate, share, and shift information
quickly—we need content that can go more places, more easily. Content
Everywhere will help you stop creating fixed, single-purpose content
and start making it more future-ready, flexible, reusable, manageable,
and meaningful wherever it needs to go.
“TheWebhasmovedbeyondthedesktop,andourcontentmustfollow.Throughabroadperspective,
clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the
challenges we face.”
ETHAN MARCOTTE
Author, Responsive Web Design
“If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a
better one than this.”
ERIN KISSANE
Author, The Elements of Content Strategy, and editor, Contents
“Website,app,socialmedia—andmore.Largescreen,tablet,smartphone—andmore.Areyouwriting
and rewriting for all these different channels and devices? Stop. Get this book.”
JANICE (GINNY) REDISH
Author, Letting Go of the Words–Writing Web Content that Works
“An essential pretext to achieving responsive Web design. Required reading.”
DAN KLYN
co-founder, The Understanding Group
Cover Illustration by Leanne Shapton | Interior Illustrations by Eva-Lotta Lamm
33. The back cover
www.rosenfeldmedia.com
MORE ON CONTENT EVERYWHERE
www.rosenfeldmedia.com/books/content-everywhere/
Care about content? Better copy isn’t enough. As devices and channels
multiply—and as users expect to relate, share, and shift information
quickly—we need content that can go more places, more easily. Content
Everywhere will help you stop creating fixed, single-purpose content
and start making it more future-ready, flexible, reusable, manageable,
and meaningful wherever it needs to go.
“TheWebhasmovedbeyondthedesktop,andourcontentmustfollow.Throughabroadperspective,
clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the
challenges we face.”
ETHAN MARCOTTE
Author, Responsive Web Design
“If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a
better one than this.”
ERIN KISSANE
Author, The Elements of Content Strategy, and editor, Contents
“Website,app,socialmedia—andmore.Largescreen,tablet,smartphone—andmore.Areyouwriting
and rewriting for all these different channels and devices? Stop. Get this book.”
JANICE (GINNY) REDISH
Author, Letting Go of the Words–Writing Web Content that Works
“An essential pretext to achieving responsive Web design. Required reading.”
DAN KLYN
co-founder, The Understanding Group
Cover Illustration by Leanne Shapton | Interior Illustrations by Eva-Lotta Lamm
Meh
34. The back cover
www.rosenfeldmedia.com
MORE ON CONTENT EVERYWHERE
www.rosenfeldmedia.com/books/content-everywhere/
Care about content? Better copy isn’t enough. As devices and channels
multiply—and as users expect to relate, share, and shift information
quickly—we need content that can go more places, more easily. Content
Everywhere will help you stop creating fixed, single-purpose content
and start making it more future-ready, flexible, reusable, manageable,
and meaningful wherever it needs to go.
“TheWebhasmovedbeyondthedesktop,andourcontentmustfollow.Throughabroadperspective,
clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the
challenges we face.”
ETHAN MARCOTTE
Author, Responsive Web Design
“If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a
better one than this.”
ERIN KISSANE
Author, The Elements of Content Strategy, and editor, Contents
“Website,app,socialmedia—andmore.Largescreen,tablet,smartphone—andmore.Areyouwriting
and rewriting for all these different channels and devices? Stop. Get this book.”
JANICE (GINNY) REDISH
Author, Letting Go of the Words–Writing Web Content that Works
“An essential pretext to achieving responsive Web design. Required reading.”
DAN KLYN
co-founder, The Understanding Group
Cover Illustration by Leanne Shapton | Interior Illustrations by Eva-Lotta Lamm
Meh
Meh
35. The back cover
www.rosenfeldmedia.com
MORE ON CONTENT EVERYWHERE
www.rosenfeldmedia.com/books/content-everywhere/
Care about content? Better copy isn’t enough. As devices and channels
multiply—and as users expect to relate, share, and shift information
quickly—we need content that can go more places, more easily. Content
Everywhere will help you stop creating fixed, single-purpose content
and start making it more future-ready, flexible, reusable, manageable,
and meaningful wherever it needs to go.
“TheWebhasmovedbeyondthedesktop,andourcontentmustfollow.Throughabroadperspective,
clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the
challenges we face.”
ETHAN MARCOTTE
Author, Responsive Web Design
“If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a
better one than this.”
ERIN KISSANE
Author, The Elements of Content Strategy, and editor, Contents
“Website,app,socialmedia—andmore.Largescreen,tablet,smartphone—andmore.Areyouwriting
and rewriting for all these different channels and devices? Stop. Get this book.”
JANICE (GINNY) REDISH
Author, Letting Go of the Words–Writing Web Content that Works
“An essential pretext to achieving responsive Web design. Required reading.”
DAN KLYN
co-founder, The Understanding Group
Cover Illustration by Leanne Shapton | Interior Illustrations by Eva-Lotta Lamm
Meh
Meh
36. The back cover
www.rosenfeldmedia.com
MORE ON CONTENT EVERYWHERE
www.rosenfeldmedia.com/books/content-everywhere/
Care about content? Better copy isn’t enough. As devices and channels
multiply—and as users expect to relate, share, and shift information
quickly—we need content that can go more places, more easily. Content
Everywhere will help you stop creating fixed, single-purpose content
and start making it more future-ready, flexible, reusable, manageable,
and meaningful wherever it needs to go.
“TheWebhasmovedbeyondthedesktop,andourcontentmustfollow.Throughabroadperspective,
clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the
challenges we face.”
ETHAN MARCOTTE
Author, Responsive Web Design
“If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a
better one than this.”
ERIN KISSANE
Author, The Elements of Content Strategy, and editor, Contents
“Website,app,socialmedia—andmore.Largescreen,tablet,smartphone—andmore.Areyouwriting
and rewriting for all these different channels and devices? Stop. Get this book.”
JANICE (GINNY) REDISH
Author, Letting Go of the Words–Writing Web Content that Works
“An essential pretext to achieving responsive Web design. Required reading.”
DAN KLYN
co-founder, The Understanding Group
Cover Illustration by Leanne Shapton | Interior Illustrations by Eva-Lotta Lamm
Meh
Meh
37. The back cover
www.rosenfeldmedia.com
MORE ON CONTENT EVERYWHERE
www.rosenfeldmedia.com/books/content-everywhere/
Care about content? Better copy isn’t enough. As devices and channels
multiply—and as users expect to relate, share, and shift information
quickly—we need content that can go more places, more easily. Content
Everywhere will help you stop creating fixed, single-purpose content
and start making it more future-ready, flexible, reusable, manageable,
and meaningful wherever it needs to go.
“TheWebhasmovedbeyondthedesktop,andourcontentmustfollow.Throughabroadperspective,
clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the
challenges we face.”
ETHAN MARCOTTE
Author, Responsive Web Design
“If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a
better one than this.”
ERIN KISSANE
Author, The Elements of Content Strategy, and editor, Contents
“Website,app,socialmedia—andmore.Largescreen,tablet,smartphone—andmore.Areyouwriting
and rewriting for all these different channels and devices? Stop. Get this book.”
JANICE (GINNY) REDISH
Author, Letting Go of the Words–Writing Web Content that Works
“An essential pretext to achieving responsive Web design. Required reading.”
DAN KLYN
co-founder, The Understanding Group
Cover Illustration by Leanne Shapton | Interior Illustrations by Eva-Lotta Lamm
Meh
Meh
38. The back cover
www.rosenfeldmedia.com
MORE ON CONTENT EVERYWHERE
www.rosenfeldmedia.com/books/content-everywhere/
Care about content? Better copy isn’t enough. As devices and channels
multiply—and as users expect to relate, share, and shift information
quickly—we need content that can go more places, more easily. Content
Everywhere will help you stop creating fixed, single-purpose content
and start making it more future-ready, flexible, reusable, manageable,
and meaningful wherever it needs to go.
“TheWebhasmovedbeyondthedesktop,andourcontentmustfollow.Throughabroadperspective,
clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the
challenges we face.”
ETHAN MARCOTTE
Author, Responsive Web Design
“If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a
better one than this.”
ERIN KISSANE
Author, The Elements of Content Strategy, and editor, Contents
“Website,app,socialmedia—andmore.Largescreen,tablet,smartphone—andmore.Areyouwriting
and rewriting for all these different channels and devices? Stop. Get this book.”
JANICE (GINNY) REDISH
Author, Letting Go of the Words–Writing Web Content that Works
“An essential pretext to achieving responsive Web design. Required reading.”
DAN KLYN
co-founder, The Understanding Group
Cover Illustration by Leanne Shapton | Interior Illustrations by Eva-Lotta Lamm
Meh
Meh
MEH!
62. 2) Capture it
Facebook
Private List
Twitter
user experience in the enterprise
1) Take an
existing
conversation
3) Analyze
for patterns
63. 2) Capture it
Facebook
Private List
Twitter
user experience in the enterprise
4) Sequence
patterns
1) Take an
existing
conversation
3) Analyze
for patterns
64. 2) Capture it
Facebook
Private List
Twitter
user experience in the enterprise
4) Sequence
patterns
1) Take an
existing
conversation
3) Analyze
for patterns
65. 2) Capture it
Facebook
Private List
Twitter
user experience in the enterprise
4) Sequence
patterns
1) Take an
existing
conversation
3) Analyze
for patterns
Tactical Strategic
1 2 3 4
101. What do you do
when you
don’t know
what to do?
102. What do you do
when you
don’t know
what to do?
Do UX.
Editor's Notes
Start: “let’s talk about your career”
From certainty to uncertainty
Let’s talk about how UX makes things better and steadies your career
I’m going to SHARE some stories from 25 years in the field
Let’s talk about how UX makes things better and steadies your career
I’m going to SHARE some stories from 25 years in the field
Why is this? It’s a control issue.
Not just over the money
Not just over the control over the content
But often over the design—and overall experience—of the book
Anyway: sometimes inspiration has no connection to research: you just have to start
It’s frightening to be confronted with something YOU’VE NEVER DONE BEFORE…especially redesigning the book, which has been around for a zillion years
We can all remember a time when we found ourselves in a situation where we’ve never done this before…
Smell is also good
Other physical characteristics, like feel of cover paper finish
Smell is also good
Other physical characteristics, like feel of cover paper finish
The ONE place where you can’t over-invest
Ask him about his ’77 Trans Am. Or about pudding. Or anything.
There’s no excuse not to prototype (take-away)
Subjects really enjoyed this: testing something that they took for granted
The front matter matters
The back cover: not so important
This part is really for authors
…and maybe to reinforce the sense of a book’s authority
There’s obvious stuff:
Look at competitors’ books
Read Amazon reviews and other reviews
Look at the numbers
Continue testing
BUT one thing has helped us most of all…
Bring the books to the people
Examples:
Get your CEO to do an hour of customer service/week
Now let’s move on to events…
It’s no secret that UX conferences are fantastic and getting more so
Why is this? It’s a control issue.
Not just over the money
Not just over the control over the content
But often over the design—and overall experience—of the book
Anyway: sometimes inspiration has no connection to research: you just have to start
use social networks to find out what people were talking about, then manually combed through transcripts
Examples:
Get your CEO to do an hour of customer service/week
mini-conferences; created opportunities for stakeholding
conversation was happening months in advance of the actual conference
Added storytelling sessions to broaden sense of ownership and engagement
RISKY: letting go of control of program before we even launched it
…and it means doing so in a non-binary way—it’s not just designer versus users. “Users” can take many roles, like facilitator
Control your inner control freak!
A conversation is something that happens OVER TIME—how do you sustain it?
You might have great speakers, a great program, great content… but things can still fall flat
Gave people permission to let their hair down, and be a bit raucous
Also signaled that THIS IS DIFFERENT
Think of the story arc planning for a show like Breaking Bad—not just within each episode, but across the entire 5 year run
Ask attendees for things beside their food preferences—like WHAT THEY WANT TO LEARN! ensures that speakers are giving something the audience wants
Examples:
Get your CEO to do an hour of customer service/week
E.g., publishing has an incredible history of editorial review
Leads to not just reducing uncertainty, but actual success
So I just saved you 25 years.
You’re welcome