Google Authorship links content to authors to enhance authority and search rankings. Author Rank, derived from algorithms, influences placement in search results based on signals from Google's algorithm. The implementation of Google Plus and monitoring tools can increase visibility and traffic for content creators.

1. Understanding
Google
Authorship
October 2013
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2. What is Google Authorship?
Google authorship is a feature created by Google to
link content searched on Google to an Author. They
have also developed an algorithm from this called
‘Author Rank’
FROM THIS
TO THIS
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3. What is author rank?
Author rank is derived from the HTML 5 standard:
rel=“author”. HTML is a web development language
used to write webpages. Author rank is made up of
tags and rules to decide where an article and its
author will rank in Google search.
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4. Why link content to authors?
Google understands the value of authors having
authority and readers responding to experts in a
chosen field with authority. This has led Google into
championing the development of authors via Google
authorship.
• Higher Value
• Higher rank
probability
• Higher click
thru
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5. Author rank & Google algorithm
Google uses over 200 signals to determine general
search ranking; they have suggested that author rank
could be included in these signals, however with the
advent of Google hummingbird, we believe it is
already a part of the Google search algorithm.
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6. Google authorship basics
1
2
Google Plus Profile
3
Optimised Search Results
Photograph has
psychological
effects. It gives
authority and
invokes trust
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Landing Page

7. Step by step process
1
3
2
Set-up a Google plus profile
List sites you contribute to
Create content in your specified
niche
SEO
USABILITY
4
5
Link content to author profile
Increase traffic potential
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8. Monitoring & Evaluation
Google webmaster tools has a section dedicated to
author reporting. This gives metrics on impressions,
clicks and search queries on author content.
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9. Valuable KPIs
1. Increase in impressions of search queries
2. Increase in clicks of search queries
3. Increase in organic click through rate
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10. Additional Considerations
1. Google+ should not be implemented in a silo, it
should support a wider content strategy
2. Various brands/industries use Google plus
authorship for the following objectives
1. Brand awareness
2. Drive relevant social traffic
3. Improve authority in relevant industry
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11. Final Words…
“Detecting/Boosting Authorities: not done by
hand, but applies by topic areas.
Webmasters can keep deepening their
content on a topic to further their
authoritativeness on a specific content area.”
should
- Matt Cutts, Google Webspam Team
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12. Thank You!
Questions or Comments?
Lauren Jones
Senior Campaign Manager
SEO & Social Media
Make It Rain
Twitter:
@Lauren_Reports | @makeittweet
Email:
lauren@make-it-rain.co.uk
Web:
www.make-it-rain.co.uk
© Copyright October 2013 Make It Rain