The document provides tips for writing effective blog articles that will drive traffic to a website. It recommends including keywords to help with search engine optimization. Blog titles should invoke emotion in readers using elements like curiosity or uncertainty. Titles should also use numbers, facts and keywords. Blog content should have a structure with an introduction, body and conclusion including a call to action. Content needs to be search engine optimized with keywords, internal and external links, and readable text. Social sharing and long-tail keywords can also help with search engine optimization.

1. How To Write Killer Blog Article?
23-July-2017
17/23/2017

2. Why we need Blog Articles?
• To Establish as Authority Website
– Offers One More Indexed Page for Search Engine to pick up
– Stays Longer Time
– Helps to Build Network
• To Drive Traffic to Website
– Helps to Get Visibility
– Makes it Easy to Share on Social Network
• Helps in Getting more Traffic to Website which converts
into Leads
– To Grow Business
27/23/2017

3. Keywords
• Keywords are what your audience uses in
their searches, so that search engines serve
up your content in the first place.
37/23/2017

4. How To Write Blog Title
• Your Title Should Invoke Emotion in Reader - Pain or Pleasure
Elements (Curiosity, Amazement, Interest, Astonishment,
Uncertainty)
Eg. “Novel Halal Test keeps it Simple! But is Simple Adequate?”
• Good To Use Numbers and Facts in Your Title
• Use Keywords in your Blog Title
• Learn From Others – Google for similar articles
Keyword Search Tools
• https://kwfinder.com/
• http://keywordtool.io/
• https://coschedule.com/headline-analyzer(aim to be above 60)
47/23/2017

5. Blog Title
57/23/2017

6. Blog Title
67/23/2017

7. Blog Title
77/23/2017

8. Blog Title
87/23/2017

9. Blog Title
• Ideally Blog Title
• Should be within 50 to 70 characters
• Should contain 5 to 6 words
97/23/2017

10. More Tools
Check out
https://www.slicestoshare.com/free-tools-
link-library/ for more tools
7/23/2017 10

11. What is SEO?
• SEO is the practice of optimizing websites
to make them reach a high position in
Google’s – or any other search engine’s –
search results. SEO focuses on rankings in
the organic (non-paid) search results.
117/23/2017

12. SEO Friendly Blog Content
Should Have
• A Structure
– Introduction
– Body ( 3- 4 paragraphs)
– Conclusion – With Call to Action
• Killer Title
• Sub Headings
• Been Sprinkled with Keywords, Relative Keywords
• Links to previous articles – Inbound Links
• Outbound Links -Linking out to authoritative, trustworthy
websites in your field
• Readability Score should be ‘A’ or above 60
(https://readable.io/text/)
• Length – Minimum 700 to 1000 words - Maximum 3000 words
7/23/2017 12

13. SEO Friendly Blog
7/23/2017 13
Yoast Plugin For Wordpress Suggestion for SEO

14. SEO Friendly Blog
• Keyword in Header
• Keyword in first paragraph
• Keyword density should be good
7/23/2017 14

15. SEO Friendly Blog
• Social Media Sharing Helps
• A long tail keyword can be used in Title. Long
Tail Keyword is a very targeted search phrase
that contains 3 or more words. It often contains
a head term, which is a more generic search
term 1 or 2 words in length.
• Content Should be Good Quality Content And
Relevant
• Content Should Be Organic (New Information)
• Conclusion Should End With A Call To Action
7/23/2017 15

16. 7/23/2017 16
Subscribe To
www.slicestoshare.com
For Useful Articles
NOW!