The document discusses ways to improve on-page navigation and featuring interviewees on a website. It notes that on-page navigation provides benefits like better usability, keeping readers on the page longer, and improving search engine optimization. It also recommends featuring interviewees with photos to add trust signals, give users incentives to contribute, and make interview content seem more authentic by providing information about each contributor.

2. TO-DO:

3. TO-DO:

5. AIMS:

10. The on-page navigation has
multiple benefits including:

11.  Better usability
 More time on page (driving readers
further into the article)
 More search engine optimization
benefits
The on-page navigation has
multiple benefits including:

17.  Give users more incentives to
contribute
 Make your group interview more
trust-worthy by providing more
authentic info on each contributor
FEATURE YOUR INTERVIEWEES
BETTER (& SMARTER):

24. SEEING REAL PEOPLE BEHIND
CONTENT IS POWERFUL AS IT
ADDS MORE TRUST SIGNALS

25. BESIDES, MANY OF THOSE
PHOTOS ARE (OR SOON WILL BE
WITH @MYBLOGU HELP) VERY
FAMILIAR TO READERS =>
BETTER ENGAGEMENTS!

26. TO-DO: