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The But and What If of Authorship and Author Rank
AJ Kohn presented at SMX West 2013 on the importance of authorship in search results. He emphasized that verified online profiles could rank higher and act as a click-through rate magnet. Kohn also highlighted the potential irrelevance of remaining anonymous in the digital landscape.
The But and What If of Authorship and Author Rank
- 1. Presented at SMXWest 2013 By AJ Kohn Owner, Blind Five Year Old @ajkohn
- 2. Blind Five YearOld | @ajkohn
- 3. Blind Five YearOld | @ajkohn
- 5. Yes. Fetch asGooglebot to speed things up. Blind Five Year Old | @ajkohn
- 7. Absolutely! Blind Five Year Old | @ajkohn
- 9. No. Blind Five Year Old | @ajkohn
- 11. Sure, but atwhat cost? Blind Five Year Old | @ajkohn
- 13. But do Ihave to have a website? Blind Five Year Old | @ajkohn
- 15. Not yet. Blind Five Year Old | @ajkohn
- 17. Keep authorship intactwhen possible. Blind Five Year Old | @ajkohn
- 19. Sorta, kinda. Blind Five Year Old | @ajkohn
- 21. Authorship snippet isa CTR magnet. Blind Five Year Old | @ajkohn
- 22. Authorship bounce backbonus links! Blind Five Year Old | @ajkohn
- 23. Author search. Blind Five Year Old | @ajkohn
- 25. Author stats inGoogle Webmaster Tools Blind Five Year Old | @ajkohn
- 26. You might geta welcome letter. Blind Five Year Old | @ajkohn
- 27. http://bit.ly/authorbookmarklet Blind Five Year Old | @ajkohn
- 28. Be very, verycareful. Blind Five Year Old | @ajkohn
- 29. Authorship is verybrittle. Blind Five Year Old | @ajkohn
- 31. Meh. Blind Five Year Old | @ajkohn
- 32. Hand-picked by Bing(using Klout?) Blind Five Year Old | @ajkohn
- 34. Blind Five YearOld | @ajkohn
- 35. http://bit.ly/authorrank Blind Five Year Old | @ajkohn
- 37. Highlight Authors Rank Search Results Seriously, it says it right here in the launch announcement! http://bit.ly/authorshiplaunch Blind Five Year Old | @ajkohn
- 38. Within search results,information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” – Eric Schmidt Blind Five Year Old | @ajkohn
- 40. Blind Five YearOld | @ajkohn
- 42. @ing someone froma brand page might have an impact Whispers outside of rel=publisher Blind Five Year Old | @ajkohn
- 44. Personal branding andCTR alone are enough. Blind Five Year Old | @ajkohn
- 46. Blind Five YearOld | @ajkohn
- 47. AJ Kohn Owner, BlindFive Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn
Editor's Notes
- #2 I’m here to answer concerns and debunk myths about Authorship and Author Rank, all of which might be preventing you from implementing Authorship for you, your company or clients.
- #6 Yes. Everyone who produces relevant and quality content can be an author, but it may take more time to be recognized. Fetch as Googlebot to speed things up.
- #8 Yes, as long as Authorship is set-up correctly content pre-Authorship program qualifies. But it will have to be recrawled. (You read it for the stories, of course.)
- #10 Not really. Product pages on eCommerce sites probably shouldn’t have authorship attached (though comments or reviews might). The comparison chart on a SaaS site shouldn’t have authorship attached. And that’s okay.
- #12 Google can’t know really, but you’re probably not getting the most out of the program if you use it like this. How did it work out for Cyrano?
- #14 Authorship is about demonstrating your expertise. Part of that is in promoting what you contribute and engaging with your community.
- #16 Or at least not on the presentation level.
- #18 It makes sense to keep it intact for both publisher and author. Severing the connection is like cutting off your nose to spite your face. Of course maybe that author is pissed off and severs Authorship, depriving the publisher of that extra SERP advantage.
- #20 You can change authors. That’s been tested. But should you? Probably not. If you are going to do it, make sure you’re re-writing or updating that content in a material way.
- #32 Bing tags essentially invisible unless you are on Facebook.
- #33 In general, there’s nothing for you to do on Bing Social Search except hope that Bing and Klout pick you.
- #36 Author Rank hasn’t happened. It is not here yet. It’s something that might happen in the future.
- #39 Lots of things point to Author Rank and while Eric is probably talking in the future tense it’s clearly the aspiration for Google.
- #41 Not so much. But would you trust anonymous information offline?
- #43 Some whispers that mentions from brand pages might have an impact and vice versa.