1.
HOW TO WIN
INFLUENCERS WITH
SMART CONTENT
MARKETING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
Influencer marketing days
NYC, September 26th, 2017

2.
Influencer marketing +
content marketing = ?
@seosmarty #InfluencerDays

3.
1. Content marketing
=> influence the
influencer
@seosmarty #InfluencerDays

4.
Association of National Advertisers (ANA) report, The Value of
Influencer Content 2017 from Linqia@seosmarty

5.
 Influencer-powered content is more authentic
and trusted than brand-created content;
@seosmarty
 Influencer-powered content sparks audience
engagement
 Influencer-powered content provides higher
ROI
#InfluencerDays

6.
@seosmarty

7.
Types of
influencer-driven
content
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8.
Interviews (text, podcast, video, Twitter chats, etc.)
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9.
Expert roundup / Group interview
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10.
Guest post
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11.
Surveys
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12.
Multi-Format Expert Roundup: Case Study
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13.
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays

14.
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays

15.
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays

16.
Multi-Format Expert Roundup: Case Study
@seosmarty
...many of those who took part have
said to me "if I ever need anything,
just ask." You can't buy those sorts
of connections.
David Bain
#InfluencerDays

17.
Finding & inviting
influencers
@seosmarty #InfluencerDays

18.
Start by making a list of
influencers you already
interact with
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19.
MyBlogU.com: Invite initial contributors
@seosmarty #InfluencerDays

20.
Buzzsumo.com: Find more active influencers
@seosmarty #InfluencerDays

21.
Associated ego-bait:
@seosmarty
Associated egobait is when you
flatter a blogger through association
with other powerful and influential
bloggers.
Anthony D. Nelson
#InfluencerDays

22.
Associated ego-bait:
@seosmarty #InfluencerDays

23.
Make yourself known: Work out
systems and tools to
continuously interact with
influencers you collaborate with
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24.
Twitter lists
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25.
Private groups (Facebook, Slack, etc.)
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26.
Formatting &
promoting
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27.
Use visual marketing to generate more awareness
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28.
Bannersnack & Canva (Freemium): Visuals
incorporating contributors
@seosmarty #InfluencerDays

29.
Tweetable quotes:
@seosmarty #InfluencerDays

30.
Visual quotes:
@seosmarty #InfluencerDays

31.
Mistakes
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32.
 Doing too many expert roundups
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33.
 Doing too many expert roundups
@seosmarty
 Scaling too much: Focus on connections!
#InfluencerDays

34.
 Doing too many expert roundups
@seosmarty
 Scaling too much: Focus on connections!
 Failing to find an interesting and engaging
topic for your content
#InfluencerDays

35.
AVOID!
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36.
STAND
OUT!
@seosmarty #InfluencerDays

37.
QUESTIONS?
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas