Why do SEOs and Content Strategists have such a hard time working together when they have so much in common? They don't have to suffer when they can both WIN!
Learn about tricks, tips, tools that content strategists can use to STOP THE PAIN when it comes to search engine optimization. This way, you can focus on the things that matter most: your users and customers!
Originally presented at the Intelligent Content Conference 2013 in San Francisco on February 7, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that’s more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today’s world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances.
We can’t keep creating more content for each of these new devices and channels. We’d go nuts trying to manage and maintain all of it. Instead, we need content that does more for us: Content that can travel and shift while keeping its meaning and message intact. Content that’s trim, focused, and clear—for mobile users and for everyone else, too. Content that matters, wherever it’s being consumed.
The Elephant and the Dassie: A Tale of Evolution and KinshipKerry-Anne Gilowey
The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014.
Making The Case For Local Search OptimizationJonathon Colman
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things!
In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility.
Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that’s more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today’s world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances.
We can’t keep creating more content for each of these new devices and channels. We’d go nuts trying to manage and maintain all of it. Instead, we need content that does more for us: Content that can travel and shift while keeping its meaning and message intact. Content that’s trim, focused, and clear—for mobile users and for everyone else, too. Content that matters, wherever it’s being consumed.
The Elephant and the Dassie: A Tale of Evolution and KinshipKerry-Anne Gilowey
The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014.
Making The Case For Local Search OptimizationJonathon Colman
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things!
In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility.
Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Chcesz wiedzieć jak strategia zawartości pozwala wspierać marketingi internetowy Twojego serwisu? Jak dzięki rewelacyjnym treścią zbudować sieć stałych klientów, odbiorców, czytelników Twojego serwisu - zachęcam do przejrzenia prezentacji.
Prezentacja została zaprezentowana przez autora podczas Content Strategy Forum 2012 w Kaapstadzie w RPA.
Tłumaczenie prezentacji Jonathona Colemana pt. "How to Build SEO into Content Strateg" - http://www.slideshare.net/jcolman/how-to-build-seo-into-content-strategy-cs-forum-2012
Serdeczne podziękowania dla Jonathona (http://www.jonathoncolman.org/) za umożliwienie mi przetłumaczenia prezentacji.
Web Performance Optimization: The Silver Bullet of SEO and UXJonathon Colman
How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience!
In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers.
There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS...Zealify
This is a slide deck created for a talk delivered on the evening of 15th October 2015 at UCL Econonomics and Finance Society by Zealify co-founder, Andy Parker (@ParkerACS).
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14Andre Van Kets
In this presentation I explain the basics of Big Content to an audience of tourism companies looking to improve their online marketing efforts.
I make the case for use Big Content as a cost effective marketing strategy, and present the HerdTracker case study - showing how a small marketing + dev team can do big things.
The Myth of the Social Media Silver BulletMichael Hanson
Presentation at #recruitcamp 2 in Raleigh-Durham, NC at Quintiles HQ. Overview about the myths of silver bullets in social media related to Talent Acquisition.
Will Scott, SMX East: Why Online Marketers are Rethinking YelpSearch Influence
In this presentation I highlight some of the apparent ranking factors for Google Maps and their dependence on Yelp and other data sources.
This was my presentation for SMX East "Is Siri a Google Killer. I presented with Andrew Shotland, Bill Slawski and Bryson Meunier.
I learned as much from the session as I gave.
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY.
See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/
How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent.
But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.
Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.
Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.
Sine Qua Non: Core Values and Content StrategyJonathon Colman
Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities.
Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience.
Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design.
In this presentation, you'll learn:
- What are core values (and what aren't!)
- How to discover your organization's core values and build them into your brand
- How to align your content with your core values to build lasting results
Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Data Sets You Free: Analytics for Content StrategyJonathon Colman
The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the content strategy work itself! It's getting your hands untied so that you can help the organization or client take action.
Data is what sets you free. By learning how to tell the story of your content and audience with data, you'll be able to move onward from just TALKING about content strategy to actually DOING it!
Included in this Content Strategy presentation:
1. WHAT data and analytics mean for our content as well as to our partners, colleagues, and clients
2. WHY content strategists should value and use data and analytics in their work
3. HOW to use the Excellent Analytics plug-in for Microsoft Excel to automate the inclusion of Google Analytics data in a content audit (no more cutting and pasting!)
4. HOW to use conditional formatting in Microsoft Excel to make opportunities for improving content pop
5. HOW to visualize and format data and analytics as you report out the results of your content strategy work, including 8 key learnings from Edward Tufte.
If you're ready to start using more data in your content strategy work, then this presentation includes actionable tactics, tools, and links to more information. Remember: you are what you measure - so start measuring the impacts of your work now!
Originally presented at Confab: The Content Strategy Conference in Minneapolis, MN on June 4, 2013.
For more information and tools that you can use to set your content free, see this associated blog post on the Confab Events blog: http://confabevents.com/blog/data-sets-you-free
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements.
This is what I carry with me. What do YOU carry?
Slides designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content.
Content isn't a feature.
It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE.
Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web!
Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/
Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
How Introverts Can Survive in This Extroverted WorldJonathon Colman
Our world constantly demands that we share and interact with others. But what if you're an introvert? How can you get along in a world like that?
We'll learn about what introversion is and isn't, why introversion matters at work and at home, and I'll cover five lifehacks for introverts trying to survive in a world that values extroversion.
But simply surviving isn't good enough - introverts can do better than that because they're part of this world. With a new understanding of themselves and others, they won't just survive.
They'll thrive!
Originally presented at Ignite! Seattle 19 on February 20, 2013 at Town Hall in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
For more information, please see http://www.jonathoncolman.org/2013/02/20/ignite-seattle-how-introverts-can-survive-in-this-extroverted-world/
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!
How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!
And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.
In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Learn Agile Marketing & SEO from Star Wars StormtroopersJonathon Colman
The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations.
We must do better to achieve greater results -- enter Agile development methodology!
In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic.
If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO in the Age of Entities: Using Schema.org for FindabilityJonathon Colman
How is SEO changing to support microdata like Schema.org? And why is this metadata good for information retrieval and organic search engine optimization?
In this introductory guest lecture for the University of Washington, I present some of the problems in information retrieval for unstructured content ("blobs") and how to solve for these challenges using Schema.org microdata to define "entities".
There's a simple Schema.org markup exercise to expose students to the basics as well as jokes about horror movies, The Simpsons, Keanu Reeves, and even Joss Whedon just to keep things light-hearted and fun.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO and User Experience (UX): A Vision of CollaborationJonathon Colman
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.
In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.
Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.
Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
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Chcesz wiedzieć jak strategia zawartości pozwala wspierać marketingi internetowy Twojego serwisu? Jak dzięki rewelacyjnym treścią zbudować sieć stałych klientów, odbiorców, czytelników Twojego serwisu - zachęcam do przejrzenia prezentacji.
Prezentacja została zaprezentowana przez autora podczas Content Strategy Forum 2012 w Kaapstadzie w RPA.
Tłumaczenie prezentacji Jonathona Colemana pt. "How to Build SEO into Content Strateg" - http://www.slideshare.net/jcolman/how-to-build-seo-into-content-strategy-cs-forum-2012
Serdeczne podziękowania dla Jonathona (http://www.jonathoncolman.org/) za umożliwienie mi przetłumaczenia prezentacji.
Web Performance Optimization: The Silver Bullet of SEO and UXJonathon Colman
How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience!
In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers.
There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS...Zealify
This is a slide deck created for a talk delivered on the evening of 15th October 2015 at UCL Econonomics and Finance Society by Zealify co-founder, Andy Parker (@ParkerACS).
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In this presentation I explain the basics of Big Content to an audience of tourism companies looking to improve their online marketing efforts.
I make the case for use Big Content as a cost effective marketing strategy, and present the HerdTracker case study - showing how a small marketing + dev team can do big things.
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In this presentation I highlight some of the apparent ranking factors for Google Maps and their dependence on Yelp and other data sources.
This was my presentation for SMX East "Is Siri a Google Killer. I presented with Andrew Shotland, Bill Slawski and Bryson Meunier.
I learned as much from the session as I gave.
Similar to Enterprise SEO & Content Strategy: STOP THE PAIN! (10)
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY.
See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/
How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent.
But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.
Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.
Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.
Sine Qua Non: Core Values and Content StrategyJonathon Colman
Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities.
Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience.
Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design.
In this presentation, you'll learn:
- What are core values (and what aren't!)
- How to discover your organization's core values and build them into your brand
- How to align your content with your core values to build lasting results
Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Data Sets You Free: Analytics for Content StrategyJonathon Colman
The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the content strategy work itself! It's getting your hands untied so that you can help the organization or client take action.
Data is what sets you free. By learning how to tell the story of your content and audience with data, you'll be able to move onward from just TALKING about content strategy to actually DOING it!
Included in this Content Strategy presentation:
1. WHAT data and analytics mean for our content as well as to our partners, colleagues, and clients
2. WHY content strategists should value and use data and analytics in their work
3. HOW to use the Excellent Analytics plug-in for Microsoft Excel to automate the inclusion of Google Analytics data in a content audit (no more cutting and pasting!)
4. HOW to use conditional formatting in Microsoft Excel to make opportunities for improving content pop
5. HOW to visualize and format data and analytics as you report out the results of your content strategy work, including 8 key learnings from Edward Tufte.
If you're ready to start using more data in your content strategy work, then this presentation includes actionable tactics, tools, and links to more information. Remember: you are what you measure - so start measuring the impacts of your work now!
Originally presented at Confab: The Content Strategy Conference in Minneapolis, MN on June 4, 2013.
For more information and tools that you can use to set your content free, see this associated blog post on the Confab Events blog: http://confabevents.com/blog/data-sets-you-free
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements.
This is what I carry with me. What do YOU carry?
Slides designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content.
Content isn't a feature.
It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE.
Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web!
Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/
Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
How Introverts Can Survive in This Extroverted WorldJonathon Colman
Our world constantly demands that we share and interact with others. But what if you're an introvert? How can you get along in a world like that?
We'll learn about what introversion is and isn't, why introversion matters at work and at home, and I'll cover five lifehacks for introverts trying to survive in a world that values extroversion.
But simply surviving isn't good enough - introverts can do better than that because they're part of this world. With a new understanding of themselves and others, they won't just survive.
They'll thrive!
Originally presented at Ignite! Seattle 19 on February 20, 2013 at Town Hall in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
For more information, please see http://www.jonathoncolman.org/2013/02/20/ignite-seattle-how-introverts-can-survive-in-this-extroverted-world/
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!
How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!
And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.
In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Learn Agile Marketing & SEO from Star Wars StormtroopersJonathon Colman
The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations.
We must do better to achieve greater results -- enter Agile development methodology!
In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic.
If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO in the Age of Entities: Using Schema.org for FindabilityJonathon Colman
How is SEO changing to support microdata like Schema.org? And why is this metadata good for information retrieval and organic search engine optimization?
In this introductory guest lecture for the University of Washington, I present some of the problems in information retrieval for unstructured content ("blobs") and how to solve for these challenges using Schema.org microdata to define "entities".
There's a simple Schema.org markup exercise to expose students to the basics as well as jokes about horror movies, The Simpsons, Keanu Reeves, and even Joss Whedon just to keep things light-hearted and fun.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO and User Experience (UX): A Vision of CollaborationJonathon Colman
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.
In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.
Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.
Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Agile SEO - Infrastructure Innovation by IterationJonathon Colman
Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land.
This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations.
One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" <link> element to reduce duplicate content caused by pagination.
Download the slide show and see the speaker notes for more information.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Total Search Marketing Optimization: Testing Paid vs. Organic SearchJonathon Colman
This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact.
Presented as part of Vanessa Fox's "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Fundraising 2.0: A New Model for Fundraising on FacebookJonathon Colman
Fundraising 2.0: A presentation on how nonprofits, associations and other organization can raise more money for their cause on Facebook by following a new model of cause-related marketing that promises greater results for less staff time. If high ROI is what you're after in your fundraising efforts on Facebook, view this presentation and learn how The Nature Conservancy quickly became the 3rd highest-performing nonprofit on all of Facebook in terms of funds raised.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Social News for Social Good: Building Buzz and Breaking Records with DiggJonathon Colman
A presentation on web marketing and social news media for nonprofits that I'm giving at the National Press Club in Washington DC as part of the Forum One Communications seminar, "Social Sites for Social Change" on February 26, 2008.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Web Marketing for Fundraisers: Get Found, Get Traffic, Get AheadJonathon Colman
Originally presented at the United Jewish Communities Continuing Education Program in Philadelphia, PA on July 26, 2006. Covers basic theory of findability, an introduction to search engine optimization and search engine marketing, a walkthrough of keyword research, a primer on link solicitation, and even a bit about landing page design, testing, and online reputation management.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO for Marketers and Fundraisers: You Can't Raise Money if People Can't Fi...Jonathon Colman
A look at how nonprofits can boost their findability online and bring more traffic to their web sites via search engine optimization (SEO) as well as search engine reputation management. Originally presented at the 2006 AFP/DMAW "Bridge to Integrated Marketing" conference in Washington, DC.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
29. THE STRUCTURED
CONTENT DRIVING
OUR “RICH SNIPPETS”
ORIGNAL, BRAND-DRIVEN
PRODUCT INFORMATION
WRITTEN BY OUR TEAM
OF IN-HOUSE EXPERTS
NOT TO MENTION
CONVERSION.
117. GOAL:
REPLICATE THE REI IN-
STORE “GREEN VEST”
EXPERIENCE ONLINE
STRATEGY:
USE CORE VALUES AND
EXPERTISE TO ANSWER
CUSTOMER QUESTIONS
RESULT:
HUNDREDS OF “HOW-TO”
ARTICLES ABOUT GEAR,
APPAREL & ACTIVITIES
133. REI MADE IMPLICT
EXPERTISE
EXPLICIT AND
FINDABLE
HUNDREDS OF “EXPERT ADVICE”
ARTICLES DRIVES HUNDREDS OF
THOUSANDS OF NEW PEOPLE TO
DISCOVER REI
134. WE TRANSFORMED
THAT CONTENT
INTO VISUAL,
SHAREABLE DATA
AND OUR CREATIVE AND
MERCHANDISING TEAMS WERE
ENGAGED BY THIS INFORMATION
DESIGN CHALLENGE
135. WE REACHED NEW
AUDIENCES WITH
EARNED MEDIA
CONTENT MARKETING SHOULD BE
PART OF EVERY CONTENT STRATEGY!
AND YOU SHOULD BE FLUENT IN
MARKETING ANALYTICS.
136. WE LEVERAGED
NEW METADATA
FORMATS FOR
INTEROPERABILITY
THESE ARE ACTIVE ACROSS
OUR ENTIRE CATALOG, DRIVING
TRAFFIC RIGHT WHERE WE
WANT IT: OUR PRODUCTS!
137. WE PROVED OUT
THE VALUE OF
STRUCTURED
INFORMATION
WE EVALUATE OUR IN-HOUSE TEAM
AGAINST SEO STANDARDS AND SEO
HELPED MAKE THE CASE FOR OUR
FACETED NAVIGATION SYSTEM
138. WE HELPED BUILD
SKILLS AND
COMMUNITIES
ACROSS CHANNELS
REI IS THE LARGEST OUTDOOR
EDUCATOR IN THE UNITED STATES
BY NUMBER OF PEOPLE TAUGHT
139. WE LINKED DATA
WITH CONTENT TO
AID IN WAYFINDING
AND GREW OUR HYPERLOCAL
AWARENESS AT THE SAME TIME BY
PROVIDING A VALUABLE SERVICE