Google+ Authorship allows authors to verify their identity on Google+ profiles and connect it to their articles and websites. This helps search engines like Google highlight authors and rank search results based on author reputation and social relationships. To start using Google+ Authorship, authors create a Google+ profile, verify it on Google's authorship site, link their profile to published articles, and add rel=author tags connecting the content to their profile.
This is the official PPT used by Mitesh Sanghvi (@MrMiteshSanghvi) during his session on "Google Authorship and Google AuthorRank" at WordCamp Mumbai 2012 #WCmum
How to use Google+ for Social SEO
SEMrush Webinar with Martin Shervington
Topics Martin has covered in his presentation:
1.The relationship between website, Search and Social, and how to make all three work together using Google+
2. How to build trust, reputation and authority
3. How to build relationships with influencers in your niche that will enable your authority to rise
4. The difference between personalized and global results, and how you can make the most of both through building your network
5. The importance of creating incredible content that helps people to solve their problems, and for which they would have been willing to pay $s
6. How to start building your community on Google+
7. How to build up and run campaigns on Google+, including how to leverage them to achieve awesome search results
Martin is a consultant, speaker, trainer and coach on all things Google+. As the founder and community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+.
With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together.
Where you can learn more about Martin and contact him:
G+ /MartinShervington
YouTube /MartinShervington
Soundcloud /MartinShervington
Twitter /MartinSherv
Instagram /MartinSherv
Pinterest /MartinSherv
Website: www.plusyourbusiness.com
To learn how to leverage Google+ for Social SEO be sure to check out the Academy here:
www.plusyourbusiness.com/academy/
It will give you everything you need to take your content into Search, and building a community who loves what you do.
Marketers understand that social becomes extremely important when search engines determine how to rank your website. We know the why, but how? This session will delve into key ways companies can maximize the impact of social sharing.
How to Marry Your Social and Email MarketingSprout Social
Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel.
Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels.
In this webinar, you’ll learn:
Why email marketing is a must-have for your business.
How to use social media to build an engaged audience of email subscribers.
How to use email and social together FTW!
This guide will walk you through two things:
How you set up IFTTT to automate social media success
My own results from this experiment over the past 90 days
This is the official PPT used by Mitesh Sanghvi (@MrMiteshSanghvi) during his session on "Google Authorship and Google AuthorRank" at WordCamp Mumbai 2012 #WCmum
How to use Google+ for Social SEO
SEMrush Webinar with Martin Shervington
Topics Martin has covered in his presentation:
1.The relationship between website, Search and Social, and how to make all three work together using Google+
2. How to build trust, reputation and authority
3. How to build relationships with influencers in your niche that will enable your authority to rise
4. The difference between personalized and global results, and how you can make the most of both through building your network
5. The importance of creating incredible content that helps people to solve their problems, and for which they would have been willing to pay $s
6. How to start building your community on Google+
7. How to build up and run campaigns on Google+, including how to leverage them to achieve awesome search results
Martin is a consultant, speaker, trainer and coach on all things Google+. As the founder and community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+.
With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together.
Where you can learn more about Martin and contact him:
G+ /MartinShervington
YouTube /MartinShervington
Soundcloud /MartinShervington
Twitter /MartinSherv
Instagram /MartinSherv
Pinterest /MartinSherv
Website: www.plusyourbusiness.com
To learn how to leverage Google+ for Social SEO be sure to check out the Academy here:
www.plusyourbusiness.com/academy/
It will give you everything you need to take your content into Search, and building a community who loves what you do.
Marketers understand that social becomes extremely important when search engines determine how to rank your website. We know the why, but how? This session will delve into key ways companies can maximize the impact of social sharing.
How to Marry Your Social and Email MarketingSprout Social
Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel.
Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels.
In this webinar, you’ll learn:
Why email marketing is a must-have for your business.
How to use social media to build an engaged audience of email subscribers.
How to use email and social together FTW!
This guide will walk you through two things:
How you set up IFTTT to automate social media success
My own results from this experiment over the past 90 days
Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.
Using hashtags on linked in LinkedIn help/GuideRyan Ceccarelli
The following is a brief Guide to using Hashtags via LinkedIn.com. Furthermore, it highlights: 1. Using hashtags, 2. Discovering hashtags to follow, and 3. Managing the hashtags you follow.
The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic.
Among other things, you’ll learn how to:
- Increase your organic traffic with social media.
- Get your content to rank with social sharing.
- Write content that attracts more social shares.
4 tips on how to structure your backlinking campaignEmma Paul
It is best to start building backlinks slowly and build them up gradually over time. This is especially true if your website is brand new because building 1000 backlinks to a brand new site sends warning signals to...http://howtostartablogme.com/googlebacklinkscheck/index.html
How to get more Organic Links from your ContentInes Bahr
There are a myriad of Google ranking factors. One of the most valuable ranking factors are backlinks. But what's the best strategy to get backlinks?
3 Do’s & Dont's of gaining backlinks & the best way to create content that’ll land you organic links
https://lab.getapp.com/how-to-get-more-organic-links-from-your-content/
My name is Nick Noble and this is a short presentation I created on Google+ Authorship and its effects on search engine results in 2013. Google+ Authorship markups is a must have strategy for any SEO plan for this year and the future. Visit lookingfornoble.com to learn more.
The presentation showcases the basic editing tricks or commands which can help an Unix user accomplish editing tasks in Vim editor at the click of a button.
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.
Using hashtags on linked in LinkedIn help/GuideRyan Ceccarelli
The following is a brief Guide to using Hashtags via LinkedIn.com. Furthermore, it highlights: 1. Using hashtags, 2. Discovering hashtags to follow, and 3. Managing the hashtags you follow.
The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic.
Among other things, you’ll learn how to:
- Increase your organic traffic with social media.
- Get your content to rank with social sharing.
- Write content that attracts more social shares.
4 tips on how to structure your backlinking campaignEmma Paul
It is best to start building backlinks slowly and build them up gradually over time. This is especially true if your website is brand new because building 1000 backlinks to a brand new site sends warning signals to...http://howtostartablogme.com/googlebacklinkscheck/index.html
How to get more Organic Links from your ContentInes Bahr
There are a myriad of Google ranking factors. One of the most valuable ranking factors are backlinks. But what's the best strategy to get backlinks?
3 Do’s & Dont's of gaining backlinks & the best way to create content that’ll land you organic links
https://lab.getapp.com/how-to-get-more-organic-links-from-your-content/
My name is Nick Noble and this is a short presentation I created on Google+ Authorship and its effects on search engine results in 2013. Google+ Authorship markups is a must have strategy for any SEO plan for this year and the future. Visit lookingfornoble.com to learn more.
The presentation showcases the basic editing tricks or commands which can help an Unix user accomplish editing tasks in Vim editor at the click of a button.
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
Demand Activation – Going Beyond Lead GenerationNick Noble
Presentation from MnSearch's event - Advanced Search: Next Level Forecasting & Lead Generation Strategies on Wednesday, November 16th at Spyder Trap in Minneapolis, MN.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
By adding your authorship to your content which you are publishing on your website, google authorship helps the user to find good and trustable content. To build ab a credibility and a well known "author name" add the rel=autho to your content.
Social SEO and Social Signals - London, 14 March 2012Lee Smallwood
This is the last talk I gave for Communicate Magazine's tour on Google+ for Business and Brands
This is an updated presentation and I've expanded the 3 Step actions to implement immediately
#GPlusBrands
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
How people become things, or how the knowledge, social and link graphs work together. Learn about what entity search means for SEO including new opportunities in social.
IBPA PubU: Optimizing Your Content for SEO HANDOUT
Google+authorship public
1.
2. Overview
Google Plus - What is it?
Why is Google+ Authorship important?
Example of Authorship
How to start using Google+ Authorship
3.
4.
5. Search results are messy
Good content is hard to spot in search
results
Markups help search engines like Google
Social influence in search
6. The ideas behind Google+ Authorship aren’t new.
Its about Trust
Unique content is valued
Social Relationships influence results
7. Authorship connects people through search.
Author Rank
Author Authority
“Author Juice”
“Great content comes from great authors, and we’re
looking closely at ways this markup could help us
highlight authors and rank search results.”
– Othar Hansson, Google
9. “Authorship was a huge topic throughout the
whole conference. It is obvious that this will be
an important ranking factor in the years to
come and it’s smart to start building your
online reputation now.” –Brittany Sutphen
Don’t be against Google+
Mike Arnesen SMX Presentation
AJ Kohn SMX Presentation
10. 1. Create a Google+ Profile
Remember to upload a high quality headshot and fill out
profile information
2. Go to plus.google.com/authorship, sign up with your email and
click on the verification link
3. Add link to the publication in “contributor to “ section of your
Google+ profile
4. Add link to Google+ profile on the articles landing page
Two options:
1. Use rel=author tag from your content that points to your Google+ profile, OR
2. Use rel=author from content to the about page then rel=me from about page to
Google+
5. Test: Google rich snippet tool
(http://www.google.com/webmasters/tools/richsnippets)
Editor's Notes
Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service[3][4] owned and operated by Google Inc. It was launched on June 28, 2011.[5] As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis.[1] Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.[6]
Sometimes, search results seem like a lost cause“great content comes from great authors, and we’re looking closely at way this markup could help us highlight authors and rank search results.” –Matt C.Alogrithmic changes helped stop spammers from filling results up with crap. PENGUIN & PandaIf highlighting Authorship is good, rewarding Authority is great.
Lets go back to 2005… where a patent is filed for “Agent Rank” But there were obstacles until Google+