Google's authorship program allows writers to connect their online identities to their content, helping Google identify quality writers and prioritize their content. Setting up authorship involves creating a Google+ profile and linking it to articles using rel=author markup. While the implementation details vary, establishing this connection can boost search rankings and visibility by giving content a verified author and face.
Google Plus for Business
http://si.ly/xQG34a
Seven Steps to Social Media Heaven!
90 million users can't be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social
discussion and sharing, and the rise of a platform for authority has made Google+ a must for any business.
Google authorship - picture in search results by Sameera ThilakasiriSameera Thilakasiri
This is option is safe the author of the article, Google + and Google search result together work. From the Google + pick the author profile picture and shows in the result.
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Google Plus for Business
http://si.ly/xQG34a
Seven Steps to Social Media Heaven!
90 million users can't be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social
discussion and sharing, and the rise of a platform for authority has made Google+ a must for any business.
Google authorship - picture in search results by Sameera ThilakasiriSameera Thilakasiri
This is option is safe the author of the article, Google + and Google search result together work. From the Google + pick the author profile picture and shows in the result.
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Presentation on free tools you can use in building your web site, prepared for and presented at MagNet 2010, Canada's premiere conference for magazine professionals.
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely:
(1) All in One SEO
(2) Wordpress SEO By Yoast
(3) Google Analyticator
(4) Google Analytics for Wordpress
(5) Jetpack by Worpdress
(6) Google XML sitempa
I also discussed keyword research briefly as well as the importance of blogging.
Google+ is a Homerun for recruiters, and, on May 23, Brian and , Michael Glenn, technical sourcing and recruiting consultant for Avanade will share how they use the social network.
This Webinar will cover the main features of Google+, as well as what works and what doesn't.
You will learn how to:
Build and share Circle
Build a recruiter profile
Share job links
Organize the stream
Search externally
Save search strings
Use RSS feed
Use video chat
Tap into tools to capture profiles
Inbound Recruiter, Inbound Headhunter, Inbound Headhunter Trainer, Inbound Recruiter Trainer
Find out how Google+ equals candidates. Don't miss this webinar!
Your Inbound Recruiter,
Brian-
How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Presentation on free tools you can use in building your web site, prepared for and presented at MagNet 2010, Canada's premiere conference for magazine professionals.
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely:
(1) All in One SEO
(2) Wordpress SEO By Yoast
(3) Google Analyticator
(4) Google Analytics for Wordpress
(5) Jetpack by Worpdress
(6) Google XML sitempa
I also discussed keyword research briefly as well as the importance of blogging.
Google+ is a Homerun for recruiters, and, on May 23, Brian and , Michael Glenn, technical sourcing and recruiting consultant for Avanade will share how they use the social network.
This Webinar will cover the main features of Google+, as well as what works and what doesn't.
You will learn how to:
Build and share Circle
Build a recruiter profile
Share job links
Organize the stream
Search externally
Save search strings
Use RSS feed
Use video chat
Tap into tools to capture profiles
Inbound Recruiter, Inbound Headhunter, Inbound Headhunter Trainer, Inbound Recruiter Trainer
Find out how Google+ equals candidates. Don't miss this webinar!
Your Inbound Recruiter,
Brian-
How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Social SEO and Social Signals - London, 14 March 2012Lee Smallwood
This is the last talk I gave for Communicate Magazine's tour on Google+ for Business and Brands
This is an updated presentation and I've expanded the 3 Step actions to implement immediately
#GPlusBrands
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
Google Authorship - A Brief Introduction by Kate DreyerKateDreyer
This deck will outline the basics of Google Authorship, including:
- What is Google authorship?
- How to implement authorship markup
- What the benefits of authorship are for SEO
- How brands can utilise authorship and publisher markup
- Tools to help you discover authoritative authors
My name is Nick Noble and this is a short presentation I created on Google+ Authorship and its effects on search engine results in 2013. Google+ Authorship markups is a must have strategy for any SEO plan for this year and the future. Visit lookingfornoble.com to learn more.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
How people become things, or how the knowledge, social and link graphs work together. Learn about what entity search means for SEO including new opportunities in social.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Monitoring Java Application Security with JDK Tools and JFR Events
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
1. GOOGLE WANTS your
1
QUALITY
HOW TO TAKE ADVANTAGE
CONTENT!
AND GET NOTICED
FINCON12, Denver, Colorado, September 8, 2012
A look at the ins and outs of Google’s authorship program
and why you should care about it.
www.investinganswers.com
2. Who am I?
Aspiring author. Veteran journalist, now VP of
Content with InvestingAnswers.com. Evangelist for
the Writer's League of Texas. Snarky sports fan.
Proud Austinite.
4. WE WANT TO BE NOTICED
4
• Unlike my son, we want to people to notice.
– More readers
– More page views
– More ad clicks
– More money
• That’s where Google authorship comes in
5. What is authorship?
5
For writers: A way to connect your identity to your
content on the Internet and get noticed.
For Google: A way to identify the best content from
the best writers and make sure it gets noticed.
7. GIVING THE WEB A FACE
7
“The main thing that we are
trying to address is the
faceless nature of the web.”
- Google’s Sagar Kamdar
in an interview with StoneTemple.com
8. not just about looks
8
• Images draw eyeballs – and clicks
• Byline links gives air of credibility
• “More by” links mean exposure for older stories by
author
9. 9
GOOD FOR SEO
Quality Authors
Still
evolving,
but here’s Higher Author Rank
where
things are Higher Page Rank
headed…
Higher Overall Search Rank
10. Good for you, too
10
• Again, still evolving, but:
– Writing for reputable sites makes you more reputable
– Reputable writers make sites more reputable
• Can also help separate you from copycats, thieves
11. 11
How does it work?
With a lot of help
from Google Plus
12. ESTABLISHING IDENTITY
12
• Connecting stories to profile pages
– Author establishes link between themselves and
their article via their Google+ profile
– Google confirms author’s identity
– Google says, “He’s legit”
– Google adds picture & links to search results
(though it can be sporadic)
13. The real reason?
13
• Helping Google+ in battle vs Facebook, some say
– Fledgling social media tool struggling
– Google creates way to integrate G+ into SEO
– People now have great incentive to join G+, which
they’d otherwise dismiss
14. 14
Whatever the reason,
the reality is this:
This matters to Google,
and it should matter to
you
(whether you like it or
not)
15. 15 Start with great
content
• Google is focused on quality content
• Quality content gets ranked higher, others suffer:
– Shallow or sloppy content
– Stolen or plagiarized content
• But you’re probably already writing strong content
16. 16 Get a Google Plus
profile
• Profile should include:
– Name (matches bylines)
– Headshot (No logos)
– A short bio
– Links to sites you write for
(in “Contributor to” section)
– Your +1s
17. MAKING THE CONNECTION
17
• There are three main options:
– Just an email address
– The Google two-step
– The triple play
20. REMEMBER THIS…
20
• Email address must match site URL
• Byline name must match G+ profile name
• When verified:
– Email appears in “Work” part of G+ profile
– Link appears in “Contributor to” part of G+ profile
21. 21 2. The Google two-
step
Article
Article
page
page “Rel=author”
Website Google+
Google+
profile
home profile
page
page page
“Contributor”
22. REL=“WHAT?”
22
• Plus.google.com/1111111111111?rel=author
• <A HREF=“Plus.google.com/1111111111111”
rel=“author”>By Christian Hudspeth</A>
• Place in the byline or a tagline
23. CHECKING YOUR WORK
23
• Google.com/webmasters/tools/richsnippets
• Shows if you’re verified as an author
• Can be inconsistent
• Links to more info available after presentation
24. REMEMBER THIS…
24
• Must create the loop between site and G+
– Links from site to G+
– Link back from G+ to site
• Byline name must match G+ profile name
• Use rich snippets tool to test coding
25. 3. The triple play
25
Article
Article
page
page “Rel=author”
“Rel=me”
Google+ Author
Rel=“me”
profile bio page
page “Contributor”
27. ME, ME, ME
27
• Coded same way as rel=author
• Plus.google.com/1111111111111?rel=me
• <A HREF=“Plus.google.com/1111111111111”
rel=“me”>G+ ICON GOES HERE</A>
28. REMEMBER THIS…
28
• Must create the loop between site and G+
• Byline name must match G+ profile name
• Using G+ logo for link is good idea
• Use rich snippets tool to test coding
29. Which should you use?
29
Google says,
“They’re equal.
Just use the easiest one”
30. Which is the easiest?
30
• 1- or 2-person blog: Use email method
– Two-step would work, too; triple play = overkill
• More complex sites: Use the triple play
– Email method or 2-step could work, too
31. MAKING IT HAPPEN
31
• All methods have their quirks
• Wordpress has many widgets and
add-ons to help with implementation
• Recommendations available after presentation
32. IN CONCLUSION…
32
• Good for both you and your site
– Improved visibility
– Improved credibility
– Improved search ranking, eventually
• Don’t have to be an SEO or coding expert
33. Want more?
33
Helpful links, implementation documentation,
information on blog plug-ins
and more available at:
FinancialBloggerConference.com