The document discusses the importance of content in SEO and Google Authorship. It notes that content should be for humans, not search engines. It lists factors that make content important like Google preferring unique content and readers not wanting to waste time. It also discusses how quality content can help ranking and page rank. The document then covers what Google Authorship is and how it works, including linking Google profiles to verify authors and give them authority. It notes author rank and personality are important to introduce real authors to users.