This document discusses Google Authorship and how it can be used to influence search engine results. It provides an overview of how search results have evolved to include more personalized and structured data elements. The document then explains what Google Authorship is, how to set it up by identifying yourself on Google+ and associating your identity with your content, and the potential benefits it can provide, such as appearing as the author in search result snippets. Instructions and links are provided to guide the setup and testing of Google Authorship.

1. #CYS
Claim Your SEO Using
Google Plus Authorship
What you really need to know

2. #CYS



What is Google Authorship?
How do you set up and test Authorship?
What are the benefits of using Authorship?

3. Agenda






The always-evolving Google Search results
How can search results be influenced?
The significance of Google Authorship
How to set up Authorship
What can Authorship do for you?
The future of Google Authorship

4. Search Engine Result Pages

5. Ye Olde SERP

6. New! Modern! Dynamic!

7. Personalization
Personalized Results
Not Personalized

8. Not Just Keywords Anymore

9. Structured Data




Give on-page elements
meaning
Data is tagged for easy
identification
Search engines understand
your intentions
When Google
understands your content,
it can create rich snippets

10. Rich Snippets

11. Rich Snippets

12. Heat Map
“It’s just the case that that picture is just more likely to attract attention. It’s just
a little more likely to get the clicks, and you now, it’s almost like an indicator of
trust.” –Matt Cutts

13. Google:
•Identify
yourself
•Associate
your
identity with the
content you write

14. Google:
•Identify
yourself
•Associate
your
identity with the
content you write
•View
author
information in
search results

15. Identify Yourself


Create a Google+ profile
Use a quality headshot

16. Identify Yourself


Create a Google+ profile
Use a quality headshot

17. A Quality Headshot Makes a Difference

http://moz.com/blog/google-author-photos

18. Associate your identity with content you write

Option 1: Link your content using a verified email address

Email address based on your domain


An obvious byline on your content


Your name must match!
Verify your email address


(rick@seoverflow.com)
https://plus.google.com/authorship
Test!

http://www.google.com/webmasters/tools/richsnippets

19. Associate your identity with content you write

Option 2: Link your content using rel=author

Create a link from your content to your G+ profile



<a href="https://plus.google.com/+RickRamos/?rel=author">Rick
Ramos</a>
Add a link in the “Contributor to” section of your G+ profile
Test!

20. http://www.google.com/webmasters/tools/richsnippets

21. #CYS

Set up Google Authorship


Verify your email address


https://plus.google.com/authorship
Google+ “Contributor to” section


https://support.google.com/webmasters/answer/1408986?hl=en
http://plus.google.com/me/about/edit/co (You must be logged
in to click)
Structured Data Testing Tool

http://www.google.com/webmasters/tools/richsnippets

23. Monitor Progress With Google Analytics

24. Please sir, I want some PageRank.

25. Agent Rank

26. Authorship markup and web search

…we’ve already worked with several sites to markup
their pages, including The New York Times, The
Washington Post, CNET, Entertainment Weekly, The New
Yorker and others. In addition, we’ve taken the extra step
to add this markup to everything hosted by YouTube and
Blogger.

27. AuthorRank

28. AuthorRank

29. AuthorRank

30. AuthorRank

31. AuthorRank

36. Build Your
Authority
•Publish
great content
consistently
•Develop
your expertise
•Associate
with other
experts
•Use
Google+
•Network
real life
with people in

37. #CYS
Rick Ramos, SEO Strategist
rick@seoverflow.com
@Trypnotik