Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
10 Classic Growth Hacks: Hints at the Future of MarketingRyan Holiday
Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday.
http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20
"Everything you thought you knew about marketing is obsolete.
We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works.
A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads.
Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
10 Classic Growth Hacks: Hints at the Future of MarketingRyan Holiday
Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday.
http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20
"Everything you thought you knew about marketing is obsolete.
We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works.
A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads.
Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
The Future of Marketing.
Adapted from "Growth Hacker Marketing" by Ryan Holiday.
http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
10 Ways Your Boss Kills Employee MotivationOfficevibe
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
Read more on Officevibe blog:
https://www.officevibe.com/blog/10-kill-employee-motivation
like us on Facebook!:
www.facebook.com/officevibe
24 Books You've Never Heard Of - But Will Change Your LifeRyan Holiday
For the last five years, I’ve tried to do just that on my popular monthly reading list email. I’ve recommended hundreds of amazing, life-changing books to tens of thousands of people:
http://www.ryanholiday.net/reading-newsletter/
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
This is a deck we share with all new hires.
It's about the front line of the service relationship.
Thought we'd share it out there and see what people think.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
The Future of Marketing.
Adapted from "Growth Hacker Marketing" by Ryan Holiday.
http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
10 Ways Your Boss Kills Employee MotivationOfficevibe
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
Read more on Officevibe blog:
https://www.officevibe.com/blog/10-kill-employee-motivation
like us on Facebook!:
www.facebook.com/officevibe
24 Books You've Never Heard Of - But Will Change Your LifeRyan Holiday
For the last five years, I’ve tried to do just that on my popular monthly reading list email. I’ve recommended hundreds of amazing, life-changing books to tens of thousands of people:
http://www.ryanholiday.net/reading-newsletter/
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
This is a deck we share with all new hires.
It's about the front line of the service relationship.
Thought we'd share it out there and see what people think.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
http://NicoleElmore.com Strategic Marketing Solutions
We are a full-service marketing agency and we help our clients reach their maximum marketing potential.
Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more leads, or a plan to improve your conversions, we can do it all. Contact us today for a free consultation so we can help you reach your marketing goals!
"Social media now accounts for 18% of all time spent online." (WordPress Hosting SEO)
It's important for businesses to learn about how consumers are using social media to maximize prospect engagement, relationship building, lead generation, and sales conversions.
Share this presentation with other business owners to help!
This presentation was created by Nicole Elmore, Business Consultant & Marketing Strategist
Does your business need help?
Get a free consultation: http://NicoleElmore.com
Did you like this presentation?
More great tips at http://NicoleElmore.com/Blog
or http://EntrepreneurLead.com
One of the most important elements of email marketing is writing subject lines that get people to open your emails.
How many times have you received a marketing email from someone and never opened it? Chances are more than once, and more than likely, it’s because the subject line didn’t grab you.
So, as you think about email marketing, how can you write effective email subject lines that get your subscribers to open your email?
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner office. Our relentless pursuit of the two traditional metrics of success - money and power - has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers. In being connected to the world 24/7, we're losing our connection to what truly matters.
Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving, I show us the way to a revolution in our culture, our thinking, our workplace, and our lives.
This presentation is a visual excerpt of my book, Thrive. To read more, go to: http://thrive.huffingtonpost.com/
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
This is a presentation I am making to the Brazil Newspaper Congress in Sao Paulo on August 18,. 2008. It is a call to newspapers to include the community (in the persons of bloggers, vloggers and podcasters) in the newspapers' websites and printed pages.
This was a catch-all "market analysis" presentation I put together in October 2008, based in part on some thinking of Jeff Jarvis regarding an emerging "press sphere," among other topics addressed here.
Building Trust Within Communities Through StorytellingBrian Huonker
Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation does not trust information from traditional channels, only 6% of millennials consider traditional communications even to be credible. Today's municipalities must adapt their communication strategies in an effort to be heard in the face of the consumers’ rapidly changing media consumption landscape. To get out ahead of traditional media channels with the facts. And most importantly, become the trusted source of information within their communities.
In this session, you will learn
How to identify a topic to write about from the questions your community is asking but not talking to you about.
Strategies for transforming those topics into informational and persuasive “storified” content.
How to utilize those stories in blogs, infographics, social media posts, and videos that connect with the community and ensures they are informed
How to deliver those stories through a content marketing strategy that builds mindful scheduling habits.
Discover tracking methods to understand which stories, types of content are being read by your communities and use that information to develop future stories.
Through strategic, engaging content, you can stay connected with your community to keep them informed on your ever-changing community. Build a trusted relationship with them to ensure your messages are received and understood. And become an unmistakable and essential community partner in their eyes.
This presentation is all about money. Well, more specifically, the ways that publishers and independent bloggers can combine a sharp focus on serving their market, with the latest ad models, to start making a profit from their internet news operations. The hyperlocal news model is one that certainly appeals to journalists in this market, since they are flooded with national and international news by a government that is attempting to distract the people from the wretched mismanagement and corruption occurring right under their noses...
The internet has profoundly affected how we collect and consume information; there is no debate about that. How can media companies adapt, survive and thrive in the digital age by returning to the fundamentals of the narrative?
1.) What is the state of news today? What does the word “news” mean, and how is its definition changing?
2.) As we witness a crisis in corporate news profit and sustainability, what’s the new business model for news?
3.) Where do targeted, customized 24/7 news feeds lead?
4.) Are the lines between journalism, opinion and PR increasingly blurred by social media’s influence on the news? What are the ethical boundaries of the new news and how do news consumers know what to believe?
5.) How will technology shape the new news for the better – and how will technology threaten news?
Introduction to hyper-local media, part three: issues, challenges and futureg...Damian Radcliffe
12" pack broken into three, due to file size. This is part three, which looks at the issues, challenges and opportunities for the sector. It also involves some future gazing. Comments, feedback and suggestions are very welcome.
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results.
What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers.
There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Similar to Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from Trust Me, I'm Lying: Confessions of a Media Manipulator) (20)
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from Trust Me, I'm Lying: Confessions of a Media Manipulator)
1.
2. •GET SMART ABOUT YOUR ENERGY
• A one-size fits all jolt of energy isn't what your body needs.
CLICK HERE TO CHECK OUT AMP POWER-DASH
3. CHAPTER II
HOW TO TURN NOTHING INTO
SOMETHING IN
THREE WAY-TOO-EASY STEPS
4. IF YOU WERE BEING KIND, YOU WOULD SAY MY JOB IS IN MARKETING AND PR
Well, I'd say that's a polite veneer to the harsh truth: I am a media
manipulator.
Reaching the national news isn't hard. In fact, the system is so easy to manipulate,
you might be convinced that it's child's play.
Take it from me. It is.
Now, I’m pulling back the curtain.
I’m going to explain exactly how the media works.
WHAT YOU CHOOSE TO DO WITH THIS
INFORMATION IS UP TO YOU.
5. TRADING UP THE CHAIN
is a strategy that I developed that manipulates the media through
recursion. I can turn nothing into something by placing a story
with a small blog that has very low standards, which then becomes
the source for a story by a larger blog, and that, in turn, for a story
by larger media outlets. I create, to use the words of one media
scholar, a “self-reinforcing news wave.”
PEOPLE LIKE ME DO THIS EVERYDAY
6. BUT, I WANT TO EXPLAIN
exactly how I manipulated the media for a
good cause, without any of the negatives
associated with my infamous clients.
7. A FRIEND OF MINE
recently used some of my advice on trading up the chain for a charity he
runs. This friend needed to raise money to cover the costs of a community
art project, and chose to do it through Kickstarter, the crowdsourced fund-
raising platform.
With no advertising budget, no publicist, and no experience, his little video
did nearly a half million views, and funded his project for the next 2 years.
It went from nothing to something.
8. FOLLOWING MY INSTRUCTIONS , he made a YouTube
video for the Kickstarter page showing off his charity’s work.
The video contained certain elements aimed at helping the
video spread. Next, he wrote a short article for a small local blog in
Brooklyn and embedded the video. As expected, the Huffington Post bit, and
ultimately featured the story as local news in both NYC and LA.
9. FOLLOWING MY ADVICE, he sent an email from a
fake address with these links to a reporter at CBS in LA, who then
did a television piece on it.
When the CBS News piece came out and the video was up, he was
ready to post it all on Reddit. It made the front page almost
immediately.
10. This score on Reddit put the story on the radar of what I call the
major “cool stuff” blogs—sites like BoingBoing, Laughing
Squid, FFFOUND!, and others—since they get post ideas from
Reddit.
From this final burst of coverage, money began
pouring in, as did volunteers, recognition, and
new ideas.
11. SO WAIT…
He turned one amateur video into a news story that
was written about independently by dozens of outlets
in dozens of markets and did millions of media
impressions. It even registered nationally.
He had created and then manipulated this attention
entirely by himself. This raises a critical question…
WHAT EXACTLY HAPPENED?
13. HERE’S HOW IT ALL
WORKS
BLOGS HAVE ENORMOUS INFLUENCE over other
blogs, making it possible to turn a post on a site with only a
little traffic into posts on much bigger sites, if the latter
happens to read the former. Blogs compete to get stories
first, newspapers compete to “confirm” it, and then pundits
compete for airtime to opine on it. The smaller sites
legitimize the newsworthiness of the story for the sites with
bigger audiences. Consecutively and concurrently, this
pattern inherently distorts and exaggerates whatever they
cover.
14. There are thousands of bloggers scouring the web looking for things to write about.
They must write several times each day. They search Twitter, Facebook, comments
sections, press releases, rival blogs, and other sources to develop their material.
Above them are hundreds of mid-level online and offline journalists on websites
and blogs and in magazines and newspapers who use those bloggers below them as
sources and filters.
“They also have to write constantly—and
engage in the same search for buzz, only a
little more developed.”
15. ABOVE THEM are the major national
websites, publications, and television
stations. They in turn browse the scourers
below them for their material, grabbing
their leads and turning them into truly
national conversations.
THE N E W Y O RK T I ME S , T HE T O D A Y S H O W , CN N .
D W I ND L IN G RE V E N U E S O R N O T , T HE S E O UT L E T S H AV E
M A S S IV E R E A C H .
16. IT’S BLOGGERS INFORMING BLOGGERS
INFORMING BLOGGERS ALL THE WAY DOWN .
IN A MEDIA MONITORING study done by Cision and George
Washington University, 89 percent of journalists reported using blogs for
their research for stories. Roughly half reported using Twitter to find and
research stories, and more than two thirds use other social networks,
such as Facebook or LinkedIn, in the same way.
The more immediate the nature of their publishing
mediums (blogs, then newspapers, then magazines), the
more heavily a journalist will depend on sketchy online
sources, like social media, for research.
18. I CREATED A STRATEGY CALLED
‘TRADING UP THE CHAIN’
19. ALL YOU DO IS FEED THE MONSTER
AND I PROMISE, YOU’LL GET YOUR NIGHTLY NEWS
20. "TRADING UP THE CHAIN"
STEP 1: THE ENTRY POINT
TURNING NOTHING INTO
SOMETHING IN MINUTES
21. At the first level, small blogs and hyperlocal websites that
cover your neighborhood or particular scene are some of the
easiest sites to get traction on.
Trust is very high here. At the same time, they are cash-strapped and traffic-
hungry, always on the lookout for a big story that might draw a big spike of new
viewers. It doesn’t have to be local, though; it can be a site about a subject you
know very well, or it can be a site run by a friend.
What’s important is that the site is small and understaffed.
This makes it possible to sell
them a story that is only loosely connected to their core message but really
sets you up to transistion to the next level.
22. "TRADING UP THE CHAIN"
STEP #2: THE LEGACY MEDIA
GETTING YOUR PRESS FURTHER
UP THE MEDIA CHAIN
23. Here we begin to see a mix of online and offline sources. The blogs of
newspapers and local television stations are some of the best targets. For
starters, they share the same URL and often get aggregated in Google
News. Places like the Wall Street Journal, Newsweek, and CBS all have
sister sites like SmartMoney.com, Mainstreet.com, BNET.com, and others
that feature the companies’ logos but have their own editorial standards
not always as rigorous as their old media counterparts’.
THEY’LL BE YOUR CRITICAL
TURNING POINTS IN BUILDING UP
MOMENTUM
24. THE LEGACY MEDIA
The reality is that the bloggers at Forbes.com or the Chicago Tribune do not operate on the same
editorial guidelines as their print counterparts. However, their final output can be made to carry
the same weight.
create chatter
These sights won’t write about just anything, though, so you need to
or a strong story angle to hook this kind of
sucker. Their illusion of legitimacy comes at the cost of being slightly more selective
when it comes to what they cover.
BUT IT IS WORTH THE PRICE, GRANTING BIGGER WEBSITES
IN YOUR SIGHTS LATER THE PRIVILEGE OR USING MAGIC
WORDS LIKE: “NBC IS REPORTING…”
25. "TRADING UP THE CHAIN"
STEP #3: THE NATIONAL PRESS
A STEP AWAY FROM
MILLIONS OF IMPRESSIONS
26. Having registered multiple stories from multiple sources
firmly onto the radar of both local and midlevel
outlets, you can now leverage this coverage to access
the highest level of media: the national press.
Getting to this level usually
involves less direct pushing and
a lot more massaging.
The sites that have already taken your bait are now on your side.
They desperately want their articles to get as much traffic as possible, and being linked to or
mentioned on national sites is how they do that.
27. THE NATIONAL PRESS
These sites will take care of submitting your articles to
news aggregator sites like Digg, because making the
front page will drive tens of thousands of visitors to
their article. Mass media reporters monitor
aggregators for story ideas, and often cover what is
trending there, like they did with the charity story
after it made the front page of Reddit.
IN TODAY’S WORLD EVEN THESE GUYS HAVE TO THINK LIKE
BLOGGERS—THEY NEED AS MANY PAGEVIEWS AS POSSIBLE
28. HERE’S HOW YOU DO IT
Take the outlet where you’d ultimately like to receive
coverage and observe it for patterns.
You’ll notice that they tend to get their story ideas from the same
second-level sites, and by tailoring the story to those smaller sites (or site), it sets
you up to be noticed by the larger one.
The blogs on Gawker and Mediabistro, for instance, are read very
heavily by the New York City media set.
You can craft the story for those sites that automatically set yourself up to
appeal to the other reporters reading it – without ever speaking to them directly.
29. AN EXAMPLE:
Katie Couric claims she gets many story
ideas from her Twitter followers, which
means that getting a few tweets out of the
seven hundred or so people she follows is
all it takes to get a shot at the nightly
national news.
It’s a simple illusion: Create the perception that the meme
already exists and all the reporter is doing is popularizing it.
They rarely bother to look past the first impressions.
32. My campaign for I Hope
They Serve Beer in Hell
began by vandalizing the
billboards. The graffiti was
designed to bait two
specific sites, CurbedLA
and Mediabistro’s
FishbowlLA. When I sent
them photos of my work
under the fake name Evan
Meyer, they both quickly
picked it up.
33. CURBEDLA BEGAN THEIR POST BY USING MY EMAIL VERBATIM:
Thanks for the plug!
In creating outrage for the movie, I had a lot of luck getting local websites to cover or
spread the news about protests of the screenings we had organized through
anonymous tips. We would send them a few offensive quotes and say something like
“This misogynist is coming to our school and we’re so fucking pissed. Could you
help spread the world” Or I’d email a neighborhood site to say that “a controversial
screening with rumors of a local boycott” was happening in a few days.
34. SEX, COLLEGE PROTESTORS, HOLLYWOOD.
It was the kind of story news producers loved. After reading
about the growing controversy on the small blogs I conned, they
would often send camera crews to the screenings. The video of
the story would get posted on the station’s website, and then get
covered again in the other, larger blogs in that city, like those
hosted by a newspaper or companies like the Huffington Post. I
was able to get the story to register, however briefly, by using a
small site with low standards.
35. At this point, I now have something to work with. Three or four
links are the makings of a trend piece, or even a controversy—
that’s all major outlets and national websites need to see to get
excited.
The key to getting from the second to the third level is the soft sell.
Gawker and Mediabistro are very media-centric, so we tailored
stories to them to queue ourselves up for outrage from their
audiences— which happen to include reporters at places like the
Washington Post.
36. When I want to be direct, I would send fake emails with a collection
of all links gathered so far and say, “How have you not done a
story about this yet?” Reporters rarely get substantial tips or
alerts from their readers, so to get two or even three legitimate tips
about an issue is a strong signal.
So I sent it to them. At this point something
amazing happened.
37. “If only they knew we were promoting the offensive Tucker
Max brand for us just as we planned…”
The coverage my stunts received began helping the 20,000 dollar-a-month publicist the
movie had hired.
REJECTIONS FROM LATE-NIGHT TELEVISION,
NEWSPAPER INTERVIEWS, AND MORNING RADIO
TURNED INTO CALL-BACKS.
Tucker did Carson Daly’s NBC late-night show for the first time. By the end of this
charade, hundreds or reputable reporters, producers, and bloggers had been swept
up into participating. Thousands more had eagerly gobbled up news about it on
multiple blogs. Each time they did, views of the movie trailer spiked, book sales
increased, and Tucker became more famous and more controversial.
38. JUST LIKE A BUNCH OF ANIMALS
The media gallops in a herd. It takes just one steer to start a
stampede. The first level is your lead steer. The rest is just pointing
everyone’s attention to the direction it went in.
Remember: Every person (with the exception of a few at the top layer)
in this ecosystem is under immense pressure to produce content
under the tightest of deadlines. Yes, you have something to sell. But
more than ever they desperately, desperately need to buy. The
flimsiest of excuses is all it takes.
39. It freaked me out when I began to see this sort of thing happen without the
deliberate prodding of a promoter like myself. I saw media
conflagrations set off by internal sparks. In this networked,
interdependent world of blogging, misinformation can spread even
when no one is consciously pushing or manipulating it. The system is so
primed, tuned, and ready that often it doesn’t need people like me..
The monster can feed itself.
40.
41. RYAN HOLIDAY is a media
strategist for notorious clients such as
Tucker Max and Dov Charney. After
dropping out of college at nineteen to
apprentice under Robert Greene, author of
The 48 Laws of Power, he went on to advise
many bestselling authors and
multiplatinum musicians. He is currently
the director of marketing at American
Apparel, where his work is internationally
known. His campaigns have been used as
case studies by Twitter, YouTube, and
Google and written about in AdAge, the
New York Times, Gawker and Fast
Company. He currently lives in New
Orleans and writes at RyanHoliday.net.