We had an awesome first #VCBuzz chat! Please read more here http://viralcontentbuzz.com/index.php/vcbuzz-twitter-chat-bradsknutson/ and join ViralContentBuzz.com!
How to Optimize for Google' Featured Snippets #PubconAnn Smarty
Here's my Pubcon presentation on how to optimize for Google's featured snippets listing tools, tips, and screenshots which will hopefully help you get featured as well as improve your overall content
Are you doing enough to promote your old content? (Nope!)Ann Smarty
You already spent hours research and writing that article. Then you publish it, enjoy some shares and engagement... and then everyone forgets about it (including you) and you move on.
But does it have to be that way? Or should it?
Absolutely not! Your old content deserves more love: It should be leveraged throughout many diverse channels, re-marketed on social media in different forms, turned into unique formats to reach wider audience and build loyalty.
This guide gives you 20 ideas to make more of your blog archives. For even more tips and detailed instructions, please proceed here: http://www.seosmarty.com/25-actionable-ideas-to-smartly-re-use-your-old-content-to-get-you-busy-right-now/
Each slide (starting with #5) is clickable: You can see more detailed guides, examples, and tips when clicking any of them. Good luck!
Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...Ann Smarty
Here's a quick cheatsheet showing how to tag users on Twitter, Facebook, Instagram, Linkedin, and Google Plus. Please tag only when it makes sense: Don't spam! Examples of cases when it makes sense: When you quoted this person, when you referred to that person in an article, when you met the person in the conference and have uploaded a photo of you two, etc.
Thoughtful social media tagging is crucial for relationship building! You want those influencers to see your visual quote: By tagging, you send them a notification (in many cases it will come through the social media dashboard as well as an email!)
How to Optimize for Google' Featured Snippets #PubconAnn Smarty
Here's my Pubcon presentation on how to optimize for Google's featured snippets listing tools, tips, and screenshots which will hopefully help you get featured as well as improve your overall content
Are you doing enough to promote your old content? (Nope!)Ann Smarty
You already spent hours research and writing that article. Then you publish it, enjoy some shares and engagement... and then everyone forgets about it (including you) and you move on.
But does it have to be that way? Or should it?
Absolutely not! Your old content deserves more love: It should be leveraged throughout many diverse channels, re-marketed on social media in different forms, turned into unique formats to reach wider audience and build loyalty.
This guide gives you 20 ideas to make more of your blog archives. For even more tips and detailed instructions, please proceed here: http://www.seosmarty.com/25-actionable-ideas-to-smartly-re-use-your-old-content-to-get-you-busy-right-now/
Each slide (starting with #5) is clickable: You can see more detailed guides, examples, and tips when clicking any of them. Good luck!
Social Media Tagging Cheatsheet: How to Tag Users on Twitter, Facebook, Linke...Ann Smarty
Here's a quick cheatsheet showing how to tag users on Twitter, Facebook, Instagram, Linkedin, and Google Plus. Please tag only when it makes sense: Don't spam! Examples of cases when it makes sense: When you quoted this person, when you referred to that person in an article, when you met the person in the conference and have uploaded a photo of you two, etc.
Thoughtful social media tagging is crucial for relationship building! You want those influencers to see your visual quote: By tagging, you send them a notification (in many cases it will come through the social media dashboard as well as an email!)
#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald WeberAnn Smarty
Gerald Weber answers questions on where VCB started and where it's going. He lists most useful features of the platform helping you to promote your content effectively! The full chat transcript is here: http://viralcontentbuzz.com/index.php/viral-content-buzz-twitter-chat-with-gerald-weber/
Chatting with Kaila Strong @cliquekaila on Content & Pinterest MarketingAnn Smarty
Kaila Strong @cliquekaila is our content marketer of the week! Read the takeaways from our Tuesday Twitter chat at #VCBuzz http://viralcontentbuzz.com/index.php/content-marketing-twitter-chat-with-kaila-strong-cliquekaila/
Google Authorship Search Snippet: Evolution + ChangesAnn Smarty
Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!
Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...Ann Smarty
Quote of the chat: "SEO, backlink building… is not on my priority list. If I made all this happen in such a short time without Google’s help. I can go on without it as well. It’s much more fun being creative than competitive "
I have created this basic spreadsheet in attempt to *clearly* explain Schema.org to newbies or just busy website owners who have no time to figure that out.
Search and Social Snippets: Google, Bing, Facebook, Google PlusAnn Smarty
Since many people don't realize what a search and social snippets consist of, here's an all-in-one guide for you to hand to the clients or use for yourself
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
#VCBuzz Chat with ViralContentBuzz Co-Founder Gerald WeberAnn Smarty
Gerald Weber answers questions on where VCB started and where it's going. He lists most useful features of the platform helping you to promote your content effectively! The full chat transcript is here: http://viralcontentbuzz.com/index.php/viral-content-buzz-twitter-chat-with-gerald-weber/
Chatting with Kaila Strong @cliquekaila on Content & Pinterest MarketingAnn Smarty
Kaila Strong @cliquekaila is our content marketer of the week! Read the takeaways from our Tuesday Twitter chat at #VCBuzz http://viralcontentbuzz.com/index.php/content-marketing-twitter-chat-with-kaila-strong-cliquekaila/
Google Authorship Search Snippet: Evolution + ChangesAnn Smarty
Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!
Content Marketing without Depending on Google #Tweetchat with Ivana Zuber @Bl...Ann Smarty
Quote of the chat: "SEO, backlink building… is not on my priority list. If I made all this happen in such a short time without Google’s help. I can go on without it as well. It’s much more fun being creative than competitive "
I have created this basic spreadsheet in attempt to *clearly* explain Schema.org to newbies or just busy website owners who have no time to figure that out.
Search and Social Snippets: Google, Bing, Facebook, Google PlusAnn Smarty
Since many people don't realize what a search and social snippets consist of, here's an all-in-one guide for you to hand to the clients or use for yourself
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.