Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Google authorship - picture in search results by Sameera ThilakasiriSameera Thilakasiri
This is option is safe the author of the article, Google + and Google search result together work. From the Google + pick the author profile picture and shows in the result.
Google Plus for Business
http://si.ly/xQG34a
Seven Steps to Social Media Heaven!
90 million users can't be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social
discussion and sharing, and the rise of a platform for authority has made Google+ a must for any business.
Advanced blogging class presented to Stewart Title.
* Using multimedia
* Creating and optimizing content
* Setting up your RSS feed
* Publicize your blog
*Statistics and analytics
Google authorship - picture in search results by Sameera ThilakasiriSameera Thilakasiri
This is option is safe the author of the article, Google + and Google search result together work. From the Google + pick the author profile picture and shows in the result.
Google Plus for Business
http://si.ly/xQG34a
Seven Steps to Social Media Heaven!
90 million users can't be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social
discussion and sharing, and the rise of a platform for authority has made Google+ a must for any business.
Advanced blogging class presented to Stewart Title.
* Using multimedia
* Creating and optimizing content
* Setting up your RSS feed
* Publicize your blog
*Statistics and analytics
Wedding MBA 2014: Actionable Tips for Ranking Your Website Higher on Google b...Jason Hennessey
Jason Hennessey of Everspark Interactive spoke at the Wedding MBA 2014 about actionable tips that professional wedding merchants can take to improve their rankings on Google.
To watch the full video visit this link:
http://www.eversparkinteractive.com/wedding-mba-2014-actionable-tips-for-ranking-your-website-higher-on-google/
Social Media and SEO ranking factors, how to use your social media properties to best impact your SEO and also new and emerging factors on social media websites.
This is the official PPT used by Mitesh Sanghvi (@MrMiteshSanghvi) during his session on "Google Authorship and Google AuthorRank" at WordCamp Mumbai 2012 #WCmum
What is Seo ?and types of SEO and What it WorksAlok Das
SEO is Search Engine Optimization is a Major Part of Digital Marketing.I help to rank your website on top of Search Engine like Google Bing , Yahoo,
In the PPT Presentation, you will know how SEO Work and
Different thechnique of SEO like
On Page Optimization
Off Page Optimization
and different types like
White HAT SEO
BLACK HAT SEO
Grey HAT SEO
This presentation includes an overview of Google+ as well as tips for optimizing both the SEO benefits and the engagement level.
The video of the Hangout on Air that it was produced for is included.
Internet Marketing Techniques That Require No SEO KnowledgeNasir Uddin Shamim
One can easily run all the campaigns of Internet Marketing without having any knowledge on Search Engine Optimization (SEO).
Just follow this slide and you are set to go. Fore more details of the slide; please visit this link: http://blog.shamimnasir.com/internet-marketing/
Add me at Facebook for more tutorial like this: http://facebook.com/shamimnasir
Follow me at Twitter: http://twitter.com/n_shamim
Visit my Internet Marketing Blog: http://blog.shamimnasir.com
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
Presentation on free tools you can use in building your web site, prepared for and presented at MagNet 2010, Canada's premiere conference for magazine professionals.
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
Google no longer considers guest posting for SEO purposes as a valid practice, thanks to spammers. In fact, many SEO companies also misused this facility seeing it as an easy target for link building.
Best Link Building Strategies for Your Site
However, people now-a-days have become extra-attentive. Guest posting for SEO Link Building is still practiced by marketers, but in a careful manner. Google algorithms actively work to look for such posts and dodgy backlinks. Just one such link or post is enough to put you in the danger penalty zone of Google.
With such strict penalties and restricted posting, what are the best ways to build links for your site?
100 ways to get 1 million website trafficWebsite Vidya
Most bloggers dream of having a highly popular blog where they can generate revenue from Google AdSense & other advertising networks. However, dreaming about it won’t get everyone there unless or until having good traffic.
Find More Such Tips on Official Website:
http://www.websitevidya.com/
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
The days of link building are over. Now's the time for link earning! Browse 9 classes of links that local site owners can still use confidently in a Post-Penguin world.
Wedding MBA 2014: Actionable Tips for Ranking Your Website Higher on Google b...Jason Hennessey
Jason Hennessey of Everspark Interactive spoke at the Wedding MBA 2014 about actionable tips that professional wedding merchants can take to improve their rankings on Google.
To watch the full video visit this link:
http://www.eversparkinteractive.com/wedding-mba-2014-actionable-tips-for-ranking-your-website-higher-on-google/
Social Media and SEO ranking factors, how to use your social media properties to best impact your SEO and also new and emerging factors on social media websites.
This is the official PPT used by Mitesh Sanghvi (@MrMiteshSanghvi) during his session on "Google Authorship and Google AuthorRank" at WordCamp Mumbai 2012 #WCmum
What is Seo ?and types of SEO and What it WorksAlok Das
SEO is Search Engine Optimization is a Major Part of Digital Marketing.I help to rank your website on top of Search Engine like Google Bing , Yahoo,
In the PPT Presentation, you will know how SEO Work and
Different thechnique of SEO like
On Page Optimization
Off Page Optimization
and different types like
White HAT SEO
BLACK HAT SEO
Grey HAT SEO
This presentation includes an overview of Google+ as well as tips for optimizing both the SEO benefits and the engagement level.
The video of the Hangout on Air that it was produced for is included.
Internet Marketing Techniques That Require No SEO KnowledgeNasir Uddin Shamim
One can easily run all the campaigns of Internet Marketing without having any knowledge on Search Engine Optimization (SEO).
Just follow this slide and you are set to go. Fore more details of the slide; please visit this link: http://blog.shamimnasir.com/internet-marketing/
Add me at Facebook for more tutorial like this: http://facebook.com/shamimnasir
Follow me at Twitter: http://twitter.com/n_shamim
Visit my Internet Marketing Blog: http://blog.shamimnasir.com
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
Presentation on free tools you can use in building your web site, prepared for and presented at MagNet 2010, Canada's premiere conference for magazine professionals.
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
Google no longer considers guest posting for SEO purposes as a valid practice, thanks to spammers. In fact, many SEO companies also misused this facility seeing it as an easy target for link building.
Best Link Building Strategies for Your Site
However, people now-a-days have become extra-attentive. Guest posting for SEO Link Building is still practiced by marketers, but in a careful manner. Google algorithms actively work to look for such posts and dodgy backlinks. Just one such link or post is enough to put you in the danger penalty zone of Google.
With such strict penalties and restricted posting, what are the best ways to build links for your site?
100 ways to get 1 million website trafficWebsite Vidya
Most bloggers dream of having a highly popular blog where they can generate revenue from Google AdSense & other advertising networks. However, dreaming about it won’t get everyone there unless or until having good traffic.
Find More Such Tips on Official Website:
http://www.websitevidya.com/
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
The days of link building are over. Now's the time for link earning! Browse 9 classes of links that local site owners can still use confidently in a Post-Penguin world.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
This presentation will cover various best practices to help your blog work better for you. This deck will cover tips on design, user experience, content marketing, search engine optimization and social media marketing.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Content Strategy for Non-Profits: Taking a Story First ApproachAndrew Grinaker
Everyone wants to tell engaging and compelling stories about their organization, but it isn’t easy. It must be well-orchestrated, budgeted and targeted for your audiences. The goal of our next session is to highlight which non-profits are doing storytelling and content strategy well, so that non-profits can better understand what constitutes a content strategy and structure content around the “story first” approach.
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
In this talk, users of all levels can expect to learn different ways to create content strategies for their WordPress sites and blogs. I will cover several ways to create an editorial calendar. how to generate content ideas, and resources for implementing good content creation practices using tools in WordPress.
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
Similar to The Big Bear Guide to Blogging SEO - Camp Blogaway 2014 (20)
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
#RocksDigital - Bluetooth beacons are the latest evolution in proximity marketing and the Internet of Things. Learn what beacons are, why they are better than geofencing, and review vendors, case studies, best practices and more from IoT and Beacons expert Casey Markee.
Optimizing for Position Zero: Featured Snippets & Food BloggersCasey Markee, MBA
#EFC2017 Conference - Get to Position Zero in 2017 and generate increased traffic and engagement on both mobile and desktop. Learn how any food blog, big or small, can optimize and generate featured snippets and get into the coveted position zero answer box.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
BLE Beacons & You: Breaking the IoT Barrier #MNSearchCasey Markee, MBA
#MNSummit - Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things (IoT) allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this PPT with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!
#SEMpdx #SearchFest Learn the in and outs of BLE Beacons with iBeacon, Eddystone, Yelp, and Facebook and how retailers can use beacons for hyperlocal marketing and online retargeting.
Beyond SEO: Wearables, Beacons & Hyperlocal MarketingCasey Markee, MBA
#StateofSearch 2015 - Using geofencing to target your new and existing customers with hyperlocalized offers is HUGE right now and only getting bigger. Find out how to set-up and implement Apple iBeacon, Google Eddystone, and Facebook beacon campaigns to target them with customized offers and information at EXACTLY the right time!
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015Casey Markee, MBA
Pubcon Las Vegas 2015 = Personalized hyperlocal marketing with wearables is huge and only getting bigger! Learn how BLE beacons like Eddystone, iBeacon, and Facebook are changing the face of customized campaign targeting and why YOU should be using them to reach your digital marketing audiences!
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
Google Mobile-Friendly Algorithm - Are You Ready for the Mobile Apocalypse?Casey Markee, MBA
The Google Mobile-Friendly Algorithm is set to drop on April 21st. Are you and your clients ready? Avoid the mobile apocalypse by learning what this algorithm is, how it will work, and what seven specific "mobile" sins you need to avoid to ensure you (and your clients) generate that all important "mobile-friendly" label in the SERPs.
Myth Perceptions of Social Media in Sales & Recruiting - Pubcon AustinCasey Markee, MBA
Find the answers to some of the most popular questions asked in Sales & Recruiting, including: What is Social Media?; How do you Push Back Against The Seven Social Media Myths?; How to get Everyone to Buy-In to Social Media?; and Why Should I Care about Social Media?
The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013Casey Markee, MBA
Google Author Rank is coming...eventually. Will your Authorship Google+ profile survive a review by the Google algorithmic anti-spam sheriff? Review some top triggers that "may" cause both your Authorship to stop working AND damage your Author "trust."
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Connect with me Online @
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Become a Fan on Facebook:
http://www.facebook.com/MediaWyse
Follow Casey on Twitter:
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Connect with Casey on Linkedin:
http://www.linkedin/com/in/caseymarkee
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https://plus.google.com/+CaseyMarkee
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8. @MediaWyse + Casey Markee
1. Authorship & Rich Snippets
“Claim your Content and Enhance!”
13. + Casey Markee
Authorship – So how does this work?
@MediaWyse
SimplyRecipes.com & Elise Bauer Example
14. + Casey Markee
Authorship – So how does this work?
@MediaWyse
SimplyRecipes.com & Elise Bauer Example
15. + Casey Markee
Authorship – So how does this work?
@MediaWyse
SimplyRecipes.com & Elise Bauer Example
16. + Casey Markee
Authorship – So how does this work?
@MediaWyse
Google Structured Data Tool: www.google.com/webmasters/tools/richsnippets
17. + Casey Markee
Authorship – So how does this work?
@MediaWyse
Yoast SEO Plugin: https://wordpress.org/plugins/wordpress-seo/
18. + Casey Markee
Authorship – So how does this work?
@MediaWyse
Yoast SEO Plugin: https://wordpress.org/plugins/wordpress-seo/
19. + Casey Markee
Authorship – So how does this work?
@MediaWyse
Yoast SEO Plugin: https://wordpress.org/plugins/wordpress-seo/
20. + Casey Markee
Rich Snippets – So how does this work?
@MediaWyse
SimpelyRecipes.com & Elise Bauer Example
21. + Casey Markee
Rich Snippets – So how does this work?
@MediaWyse
Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/
22. + Casey Markee
Rich Snippets – So how does this work?
@MediaWyse
Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/
https://www.youtube.com/watch?v=ePd2TFCw8aw
23. + Casey Markee
Rich Snippets – So how does this work?
@MediaWyse
Recipe Rich Snippets – So what about on Blogger?
“In order to generate a Rich Snippet in Google, Blogger owners
must physically mark-up their content with the name of the dish,
a photo, and how long it takes to make.” – Google Support
24. + Casey Markee
Rich Snippets – So how does this work?
@MediaWyse
Recipe Rich Snippets – So what about on Blogger?
1. Visit http://schema.org/Recipe and familiarize yourself with recipe markup.
25. + Casey Markee
Rich Snippets – So how does this work?
@MediaWyse
Recipe Rich Snippets – So what about on Blogger?
1. Visit http://schema.org/Recipe and familiarize yourself with recipe markup.
26. + Casey Markee
Rich Snippets – So how does this work?
@MediaWyse
Detailed Schema.org CHEAT SHEET from Ann Smarty!
http://www.slideshare.net/seosmarty/schema-cheatsheet
31. Authorship: In the Wild
@MediaWyse + Casey Markee
Case Study: http://ChristyMajors.com/
32. Authorship: In the Wild
@MediaWyse + Casey Markee
Case Study: http://ChristyMajors.com/
33. Authorship: In the Wild
@MediaWyse + Casey Markee
https://plus.google.com/113922244569196143254
https://plus.google.com/113922244569196143254?rel=author
Case Study: http://ChristyMajors.com/
34. Authorship – Step-by-Step Review:
@MediaWyse + Casey Markee
1. Set-up a Google+ Account – Make sure you
use a real photo AND that your name
matches your byline.
2. Link your Website/Blog to your Google+
Profile via the link
plus.google.com/yournumber/?rel=author
3. Link to your Website/Blog from your
Contributor section.
4. Verify your on-domain email address by
visiting https://plus.google.com/authorship
5. Wordpress Bloggers can automate Authorship & Rich Snippets. We
recommend the Yoast SEO Plugin, All-in-One Schema Rich Snippets, and
WP Ultimate Recipe.
6. For Google BlogSpot users, under your Settings menu click-on Connect to
Google+ and you’re done. Google does the heavy lifting.
35. Authorship – Troubleshooting
@MediaWyse + Casey Markee
Authorship verified DOES NOT guarantee that
authorship will show up in Search. That is
determined by multiple algorithmic
factors including the author, the query,
and the site of the claimed authorship!
3. Google Webmaster Support Most Frequently-Asked-Questions Resource:
http://bit.ly/1kPK1zo
4. Google Webmaster Support Structured Data Help Forum: http://bit.ly/1pkq34c
1. Infographic Troubleshooting Guide courtesy
of WidgetWare.com - http://bit.ly/1niKbBR
2. Authorship & AuthorRank Google+
Community: http://bit.ly/1h0eNnU
38. AuthorRank: What can you do?
@MediaWyse + Casey Markee
Best Practices that “may” or “may not” help you better
position yourself for the “eventual” rolling-out of
AuthorRank!
3. Build up your Personal Brand Authority: Make it easy for Google to find and
recognize you as an AUTHORITY in your niche.
4. Seek out and Engage Influencers on your personal social networks.
Communicate value to these influencers to SPREAD your message!
1. Create, high-quality, authoritative, kick-ass
content that you share on your Google Plus account.
2. Be SELECTIVE of the sites on which you publish.
Are they high-quality? Do they have inherent domain
authority? Who else is publishing on the domain?
39. @MediaWyse + Casey Markee
2. Blogging SEO
“Make it easy for Google to rank you!”
42. Blogging SEO: On-Page Best Practices
@MediaWyse + Casey Markee
1. Title Tags are THE most important SEO
Metric: 65-70 Characters Max. Use your Blog
Post Titles and put your Blog name at the
END.
2. Fill-out a Custom 155 Max META
Description (that’s what Google Displays) .
Describe your blog post or article. Write for
the user, not the search engine!
3. Fill-out both the Alt Tags and Title Tags on
all your post images.
4. Each Post you write should have ONE H1 tag. You can have as many H2-H5
tags as you like. But only ONE H1 tag!
5. Use Post Slugs for your Post Titles – Shorter Titles have higher CTR rates!
6. Automate on-page SEO with the Yoast SEO or All-in-One SEO Plugins.
43. Blogging SEO: Google Blogger Best Practices
@MediaWyse + Casey Markee
1. Add a Custom Home Page Description: Add
a site description under Settings > Search
preferences. This is what will pop-up when
someone searches for your site. (150
Characters Max)
2. Fill-out a Custom 155 Max META
Description (that’s what Google Displays) .
Choose Enable Search Description on all your
posts.
3. Swap your Post Titles: Blogger puts your
Blog name first. Get your POST name first:
44. Blogging SEO: Find Hot Content in your Niche!
@MediaWyse + Casey Markee
www.BuzzSumo.com
45. Blogging SEO: Blog Title Idea Formula
@MediaWyse + Casey Markee
1. Generate quality blog post titles with the following:
"What [EXAMPLE] can Teach you about [SUBJECT]"
"Lessons on [SUBJECT] from [EXAMPLE]"
"Why is [SUBJECT_A] more effective than [SUBJECT_B]"
"Top ways [EXAMPLE_A] is better than [EXAMPLE_B]“
This is pretty simple. [EXAMPLE] can be anything or everything,
whereas [SUBJECT] is very specific. For results, make your
[EXAMPLE] as unrelated as possible to your [SUBJECT].
46. Blogging SEO: Post Title Tool Generators
@MediaWyse + Casey Markee
1. Generate quality blog post titles with the
following:
Portent Content Idea Generator:
http://www.portent.com/tools/title-maker/
HubSpot Blog Topic Idea Generator:
http://www.hubspot.com/blog-topic-generator
Content Forest Title Tool Generator:
http://titletool.contentforest.com/
49. Blogging SEO: Make it Fast!
@MediaWyse + Casey Markee
Google wants pages to load in LESS than 3-seconds, on-average, for
full Algorithmic benefit!
50. Blogging SEO: Make it Fast!
@MediaWyse + Casey Markee
Google Page Speed Tool: Go check your Blog right now!
https://developers.google.com/speed/pagespeed/insights/
51. Blogging SEO: Google Webmaster Tools
@MediaWyse + Casey Markee
Google Provides you a TON of Info on your site!
https://www.google.com/webmasters/tools/
52. Blogging SEO: Google Webmaster Tools
@MediaWyse + Casey Markee
“How to Verify your Site with Google” – Watch this Video!
http://youtu.be/wBAccFPnoeg
53. Blogging SEO: Recommended Plug-ins
@MediaWyse + Casey Markee
1. Best SEO Plugin: Yoast SEO
https://wordpress.org/plugins/wordpress-seo/
2. Best Social Share Plugin: Digg Digg
http://wordpress.org/plugins/digg-digg/
3. Best Commenting Plugin: Disqus
http://wordpress.org/plugins/disqus-comment-
system/
4. Best Page Speed Plugin: Quick Cache
https://wordpress.org/plugins/quick-cache/
5. Best Recipe Plugin: WP Ultimate Recipe
https://wordpress.org/plugins/wp-ultimate-recipe/
6. Best Schematic Plugin: WP Ultimate Schema Rich Snippets:
https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/
7. Best Related Posts Plugin: nRelate Related Content:
https://wordpress.org/plugins/nrelate-related-content/screenshots/
54. @MediaWyse + Casey Markee
3. Link Building for Bloggers
“Is your site a linkable resource?”
56. @MediaWyse + Casey Markee
Google Link Building Targets & Victims:
Directory Submissions
Blog Comments
Mass Guest PostingArticle Directories
Advertorials
Reciprocal Links
Social Bookmarking
Widget Links
Spun Content
Paid Links
Anchor Text Rich
Links
Design by Links
Press Releases
Web 2.0 Links
Forums
57. @MediaWyse + Casey Markee
Google Link Building Targets & Victims:
Directory Submissions
Blog Comments
Mass Guest PostingArticle Directories
Advertorials
Reciprocal Links
Social Bookmarking
Widget Links
Spun Content
Paid Links
Anchor Text Rich
Links
Design by Links
Press Releases
Web 2.0 Links
Forums
59. @MediaWyse + Casey Markee
The 4 Tenants of Google-Friendly Links:
1. Does the link provide clear value to
the user?
2. Is the link niche-relevant and worthy
of Google consideration?
3. Does the link actually get clicked and send some measureable
form of trackable analytics traffic?
60. @MediaWyse + Casey Markee
The 4 Tenants of Google-Friendly Links:
And most importantly….
4. Was the link given or “earned”
freely?
67. Some Final Thoughts
Authorship is MANDATORY for bloggers!
Author-Tied content will be ranked higher!
Basic blogging SEO comes down to the
use of the KISS Method.
Faster blogs rank higher in Google!
Use Google Operator searches for HUGE link opportunities!
Blogging is a Marathon not a Sprint!
The BEST link building blog vehicle is
Evergreen Content!
The average social media user sees 285 content pieces a day. That’s over 50,000+ words of content and/or 400+ minutes of Video. That’s like reading multiple novels or watching the Twilight Series every day (good God who would want to do that!!!)
Competitive Advantage
Competitive Advantage
Competitive Advantage
Competitive Advantage
Competitive Advantage
Competitive Advantage
Competitive Advantage
Competitive Advantage
For Wordpress users, this is the easiest way to implement authorship and Rich Snippets, including Pinterest Rich Pins
For Wordpress users, this is the easiest way to implement authorship. The “Enter Google+ ID Here” is JUST for your Google Publisher page. Not your Google+ Personal page.
Make sure the “don’t show rel=author” box is NOT clicked on the Posts pages. Those are the ONLY pages on your blog that should be showing Rel=Auther. Everything else, pages, archives, tags, etc should have the box clicked per the above.
There are several of you in the audience who have enabled Authorship on your site. Take a bow. But most of you have enabled it on tag pages, category pages and archives. That’s a mistake.
Rich Snippets = Higher CTR
You paste this in your pages directly.
IMPORTANT: Schema.org may override, replace or change your Authorship rich snippets.
Competitive Advantage
Competitive Advantage
Competitive Advantage
Competitive Advantage
Full details from Google at https://plus.google.com/authorship
Full details from Google at https://plus.google.com/authorship
Full details from Google at https://plus.google.com/authorship
Full details from Google at https://plus.google.com/authorship
IMPORTANT: Schema.org may override, replace or change your Authorship rich snippets.
Competitive Advantage
Competitive Advantage
Share content.
Add people to your circles.
Join groups.
Join hangouts.
Competitive Advantage
Competitive Advantage
Blogger Power Tip: Enter a Custom Description for your home page:
Blogger Power Tip: Enter a Custom Description for your home page:
By far the hardest part of being a blogger is the daily content-creation grind. Check-out BuzzSumo.com and find what’s hot. Then take that content, rewrite with your own spin, and publish!
By far the hardest part of being a blogger is the daily content-creation grind. It's not easy to continuously brainstorm new ideas and topics either for your own blog or those of your clients.
I recommend the Digg Digg Plugin or Sociable. But even AddThis.com will work. Just make sure you have it on the header OR as a floating option.
Competitive Advantage
Google has declared a war on link building.
What do all of these have in common? You can AUTOMATE most of them. And further, almost none of them require editorial approval. There is no gatekeeper at the other end to physically approve the link.
What do all of these have in common? You can AUTOMATE most of them. And further, almost none of them require editorial approval. There is no gatekeeper at the other end to physically approve the link.
Evergreen content can be any of the following: articles, How-to Guides & Tutorials, Resource Lists, FAQs, Industry Definitions, Interviews, etc.
But what’s the most important reason for Evergreen Content? Links!
Peter Bray of Moz just launched a pretty cool Twitter Influencer research tool called ZoomProfiler.com. Check that out!
Evergreen content can be any of the following: articles, How-to Guides & Tutorials, Resource Lists, FAQs, Industry Definitions, Interviews, etc.