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IS THERE A
PERFECT
AUTHOR PHOTO?
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
So how to make the most of
your Google author photo?

@seosmarty
OFFICIAL RULES

@seosmarty
Only a real *recognizable*
headshot will do

@seosmarty
@seosmarty
@seosmarty
@seosmarty
There’s no place for even
*partial* anonymity

@seosmarty
@seosmarty
@seosmarty
You’ll see your Authorship in
Google search only if you
follow the “no anonymity” rule

@seosmarty
CHANGING
PROFILE PHOTO

@seosmarty
• It takes about 3 weeks for Authorship
markup to show up in SERPs after first
verified

@seosmarty
• It takes about 3 weeks for Authorship
markup to show up in SERPs after first
verified
• It takes seconds for a NEW photo to appear
in SERPs after you change your Google Plus
profile pic

@seosmarty
It takes from a couple hours to a day for
your Google Profile pic to be removed from
SERPs once you start using a non-human pic
as Google Plus profile pic

@seosmarty
STAND OUT?

@seosmarty
PROBLEM: We
don’t really have
clear “photo”
guidelines
@seosmarty
@seosmarty
What seems to
work so far?

@seosmarty
@seosmarty
OTHER
OPTIONS?

@seosmarty
Heatmap study by James Breeze (2009)

@seosmarty
Heatmap study by Bunnyfoot.com (2006)

@seosmarty
@seosmarty
KEY:
CONSISTENCY

@seosmarty
@seosmarty
Ann Smarty
@seosmarty

Contact us: 518-270-0854
@seosmarty

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Is there an awesome Google Authorship photo? #pubcon