The document outlines the ultimate SEO checklist with 4 key principles - Research, Relevance, Reputation and Revenue. It details the steps to take under each principle, including keyword research, optimizing web pages, setting up local SEO and blogs, and tracking rankings, traffic and revenue. The goal is to get websites ranked high in Google and convert those rankings into qualified leads and customers.

1. Mahesh Gangurde Digital
Marketing
www.maheshgangurdedigitalmarketing.com
Mahesh.gangurde40@gmail.com

2. The Ultimate SEO Checklist

3. The Ultimate SEO Checklist outlines the key
actions you’ll want to take to get your website
ranked in Google, so you start attracting new
customers every month. The checklist is
organized around the 4 principles of effective
SEO (The 4 R’s):
1. Research
2. Relevance
3. Reputation
4. Revenue

4. Step 1. Research
The first step is keyword research. When you
pick the RIGHT keywords, you can get ranked in
Google much faster and you’ll attract more
qualified leads and paying customers. Here are
the steps to brainstorm, identify, research,
categorize, and test your keyword
opportunities.

5. A )Find search volume.
Use Google’s free tool to find the search
volume for your keywords
https://adwords.google.com/KeywordPlanner
2) Competitor research.
Analyze your competitors’ Title tags
“Spy” on your competitors’ PPC keywords, so
you can see what keywords are most likely to
convert into qualified leads and customers
o Recommended resource:
www.mainstreetroi.com/keywordspy

6. 3) Categorize.
Organize your keywords into categories based
on product/service, etc.

7. Step 2. Relevance
Once you’ve selected your keywords, now it’s
time to make your website relevant to these
keywords. First, you’ll want to modify your
website structure, and then you’ll want to edit
all of your pages. Then, there are several
technical aspects you’ll want to make sure are
fixed. And finally, you’ll want to take advantage
of local SEO, blogging, and the explosion of
mobile traffic.

8. Web Page Optimization
Title tags
o Use keywords early, write like an ad, keep to 55
characters or less; unique titles for each page
Meta description
o Use keywords early, write like an ad, keep to 160
characters or less; unique descriptions for each page
Body copy
o Use keywords early, but don’t stuff, and use a mix of
different keyword variations.
o Provide at least 600-700 words of copy (fully satisfy
searcher’s intent)
o Make content easy to read (short
paragraphs, bullet points)

9. Headers (H1, H2, H3, etc)
o Use descriptive headers, and incorporate
keywords as appropriate. But write more for
readers than search engines. And use different
keywords vs Title tag.
URL
o Include keyword in URL. Separate words with
hyphens
Images
o Name image filenames with descriptive
keywords (hyphens between words) and create
descriptive ALT tags

10. Local SEO Setup
Create a Google+ Local profile http://www.google.com/local/add/
Verify your listing
Incorporate keywords into Google+ Local listing
Blogging for SEO
Use Wordpress and install either “All in One SEO Pack” or “Yoast” plugin
Host blog in sub-directory (not subdomain)
Target “long tail” keyword phrases (3+ words) and use keyword in headline
Publish at least 1/month (preferably 1/week)
Mobile
Configure your mobile website
Setup your mobile redirect & subdomain
Recommended resource: Dudamobile
http://mainstreetroi.com/dudamobile

11. Step 4. Revenue
At this point, we’ve covered the 3 main steps to
get ranked in Google. Once you’re ranking in
Google, the final step is to turn your rankings
and clicks into customers and revenue…

12. Step 3. Reputation
Once you’ve selected your keywords and optimized
your website, the next step is to establish your website
reputation. The main criteria Google uses to judge
your website’s reputation are the links pointing from
other websites to your website. Below are our
recommended guidelines for getting authentic links,
so you establish a trusted reputation with Google.

13. Tracking
Rankings
o Google Analytics + Webmaster Tools
o Firefox RankChecker tool
If you want to check local SEO rankings, we recommend
BrightLocal: http://www.mainstreetroi.com/rankchecker
Traffic
o Google Analytics: Traffic Sources > Search > Organic
Revenue
o eCommerce Analytics tracking
o Phone tracking
o CRM tracking
Return on Investment (ROI)
o Add up your SEO costs
o Add up your SEO revenue
o ROI = (Revenue – Costs) / Costs