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GOOGLE
AUTHORSHIP:
SEARCH
SNIPPETS
By Ann Smarty
@seosmarty
Brand Manager at Internet Marketing Ninjas
Founder of MyBlogGuest.com
Co-founder of ViralContentBuzz.com
THE EVOLUTION

@seosmarty
June 2011:
FIRST EXPERIMENT WITH SELECTED AUTHORS.
AUTHOR PHOTO IS ON THE RIGHT
@seosmarty
October 2011:
THE AUTHOR PHOTO IS MOVED TO THE LEFT;
CIRCLE COUNT, «ADD TO CIRCLES» AND
«COMMENTS ON G+»
ARE ADDED TO THE SEARCH SNIPPET
@seosmarty
2012
«MORE BY AUTHOR NAME» IS ADDED
«COMMENTS ON G+» IS REMOVED.

@seosmarty
April 2013:
«MORE BY» IS REMOVED (CLICKING ON THE PHOTO OR
AUTHOR NAME WILL SEND YOU TO THE SIMILAR
RESULTS AS «MORE BY» USED TO).
@seosmarty
NOTE: IN LOCAL GOOGLE VERSIONS THERE’S NO WAY
TO GET TO «MORE BY» RESULTS AS BOTH THE PHOTO
AND THE NAME LINK TO AUTHOR’S G+ PROFILE
(The above screenshot is from google.co.uk)
@seosmarty
THE TYPES

@seosmarty
AUTHORSHIP RESULT + VIDEO RICH SNIPPET

@seosmarty
AUTHORSHIP RESULT + REVIEW RICH SNIPPET

@seosmarty
AUTHORSHIP RESULT WITH NO CIRCLE INFORMATION

@seosmarty
2 SAME-AUTHOR RESULTS PER ONE SERP: ONLY ONE
GETS A PICTURE!
(THIS HAPPENS VERY SELDOM: MORE OFTEN THAN NOT, IF TWO OF YOUR VERIFIED
RESULTS GET RANKED, ONLY TOP ONE GETS AUTHORSHIP RICH SNIPPET)
@seosmarty
AUTHORSHIP RESULT WITH NO PHOTO
(USUALLY THIS HAPPENS WHEN YOUR AUTHORSHIP RESULT HAS
BEEN ONE OF THOSE 10-15% TO BE DROPPED)

@seosmarty
AUTHORSHIP RESULTS IN INDEPTH ARTICLES SECTION
(FIRST ANNOUNCED IN AUGUST 2013)
@seosmarty
OUTSIDE of
GENERAL SEARCH

@seosmarty
AUTHORSHIP RESULTS IN GOOGLE NEWS
(FIRST ANNOUNCED IN NOVEMBER 2011)

@seosmarty
AUTHORSHIP RESULTS IN GOOGLE IMAGE RESULTS
(FIRST ANNOUNCED OCTOBER 2013)
INSTEAD OF SHOWING WHO THE IMAGE AUTHOR IS, IT SHOWS WHO THE
AUTHOR OF THE ATTACHED ARTICLE IS (BROKEN!)
@seosmarty
EXPERIMENTS
(DEPRECATED)

@seosmarty
September 2012:
GOOGLE EXPERIMENTS SHOWING «MORE BY» THE
SAME AUTHOR IF YOU CLICK BACK TO SEARCH
RESULTS
@seosmarty
May 2013:
GOOGLE EXPERIMENTS SHOWING RESULTS FOR PDF
FILES
@seosmarty
Google Authorship Search Snippet: Evolution + Changes

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