Perfecting Off Page Optimization

1. •Guest Post Blogging
•Use Balanced Anchor Text
•Analyze Your Competitor’s Links
• Unnatural Links
•Ranking Factors
•Enable Google Authorship
•Optimize your Google + (Local Listing)
•Obtain Local Citations
•Video Marketing
•Self hosted Video
•Video Rich Snippets Code
•Blog for Business
•Creating Info graphics
• Steps In Detail
•Content Research

2. Guest Post Blogging
 Identify the best bloggers in your industry.
 Use alltops.com
 Build relationship with them
 Follow them on Twitter, FB etc.
 Mention them in your tweet to ask question.
 Identify hot trends in your industry. Use google trend,
google scholar etc.
 Refer Quality guidelines Carefully
 Writer for Them

3. Things You Need To Pay Attention on
 Look for platforms where it will make sense to readers for you to post.
 Check the SEOmoz Domain Authority and PageRank.
 Check for activity on Facebook, Twitter, and Google+.
 Look for a large subscriber count.
 Pay attention to who has contributed to the blog in the past. Do their
guest posts or their sites seem “spammy?”
 Check Blog Owner Profile. Do They appear reputable.
 The guidelines for guest posts should have fairly strict standards.
 How frequently is the blog updated?
 Does the site publish any of its own material, or just guest posts?
 Try to write a post about the keyword that the site ranks best for. This
increases the odds of your guest post showing up in the search results,
reaching a wider audience, and sending over more referral traffic.
 Is it possible for you to become a regular contributor?

4. Things you Should Avoid
 Blogs that accept all content sent their way with the obvious goal of publishing as
much content as quickly as possible
 Blogs that have no clear target audience or subject matter. Any blog that has no
idea what its audience wants should be avoided.
 Sites with excessive ads.
 If your target audience has a geographic component, don't seek out guest posts
with a different geographic target, unless it is of exceptional value.
 Sites with poor design, confusing structure, a bad interface, or that offer a poor
experience to their visitors.
 Sites with no contact information.
 In general, avoid sites with no social media presence.
 Sites with a low PageRank and SEOmoz Domain Authority should typically be
avoided.
 Any blog that has posted duplicate content, unless of course it was somebody else
who copied them.
 Blogs that do not get updated regularly.
 A blog that doesn't appear to receive any comments, tweets, likes.
 Blogs whose posts are uninteresting, not actionable, uninformed, or out of date

5. Query to Find Places to Guest Post
 keyword “accepting guest posts”
 keyword “guest blogging”
 keyword “guest post by”
 keyword “guest post guidelines”
 keyword “guest post”
 keyword “guest posting”
 keyword “submit a guest post”
 keyword “write for us”
 keyword + contribute
 keyword + guest blogging
 keyword + submit guest post
 keyword + submit post
 keyword + submit your post
 keyword + write for us

6. Where to Find Places to Guest Post
 MyBlogGuest
 GuestBlogIt
 BloggerLinkUp
 BlogSynergy
 Guest Blog Genius
 Guestr
 BlogDash
 PostJoint
 Copy for Bylines
 Guest Blogging Websites
 Fizz Niche
 Technorati's directory of blogs
 Alltop
 Google Blogsearch
 Best of the Web Blogs
 On Top List blog directory

7. Prerequisites for original ideas
 Reading the top blogs in the industry
 Setting up Google alerts for your main keywords
 The involvement of your client for insight into the industry
 Using Google Analytics, keyword tools, Google Insights
and Trends, etc, to see what topics are popular in the
industry
 Use tools to find out what is trending

8. Use Balanced Anchor Text
 About 70 percent of your links should just mention your
brand, URL, or domain name.
 Only about 10 percent should focus on the exact keywords
you are trying to rank for.
 The remaining 20 percent should use parts of the keyword
mixed in with your brand name, broader terms, and other
“partial match” anchor text.
 Avoid building an excessive number of backlinks with exact
match anchor text, or even using similar anchor text
repetitively.

9. Analyze Your Competitor’s Links
 Analyze the link of first five Results for a particular search
terms. Use tool OSE, BLW, Ahrefs, freshwebexplorer etc.
 Looks for unique thing that they are doing rather than
normal off page activities.
 Highlight the unique things and try to get link back from
same strategies or same place if possible.
 Get the idea of no of back links and domain authority that
you need to build to beat these results.
 Plan your off page activities accordingly.

10. An Example of Researching competitor Backlinks
 We did Back link Analysis of all competitor who are
ranking on “Rummy”.
 We Analyze back link for rummycircle, jungleerummy
and classicrummy.
 We found some unique gaming community from
where all these competitor are getting backlinks.
 We E-mail all the webmaster of these online gaming
community and here what we get after all.

11. Output Sample

12. Unnatural Links
 Any links intended to manipulate a site’s ranking in Google search
results. Manipulation can mean anything from double crossing a
webmaster to merely manipulating text with a keyboard.
 Buying and selling “do-follow” link
 Excessive” link exchanging.
 Linking to “spammers” or unrelated sites in an effort to manipulate
PageRank
 Building websites or pages just to build links from them
 Using automation to build links

13. Examples
 Text link ads that aren’t no-follow
 Links tossed into an article in an incoherent fashion
 Links from low quality directories and bookmarks
 Forum comments with highly optimized links in the signature
 Links from article directories, spam comments, and spun content
 Links from irrelevant websites
 Site-wide links, especially if they are optimized for keywords instead of
branding

14. Tool to Identify Unnatural Links
 Webmaster Tools – From Google Webmaster Tools you can click
on Traffic, and Links to Your Site. Then you can click on any site
under Who links the most, and click on the Download latest
links button.
 Open Site Explorer – Use this to explore your link profile sorted
according to metrics more useful than date.
 Majestic SEO – This is an alternative to Open Site Explorer, and we
appreciate their guide to unnatural link investigations
 Freshwebexplorer- http://freshwebexplorer.moz.com/
 Ahrefs – This is another alternative to Open Site Explorer, with the
biggest benefit being their time chart view of links as you acquire them.

15. How To Remove Unnatural Links
 Remove the linked page: If you have a page that rank in
past and due to unnatural links, than you can actually
resolve the problem by simply removing that page.
 Removing Links Under Your Control: if you built any
link networks yourself or set up sites specifically to build
links from, you should take the sites down.
 You should contact the remaining webmasters to get as
many links removed as possible. Obviously, if a large
number of links are involved, you will probably need to
craft a template email and submit it to as many of the
webmasters you can get a hold of.

16. Tools To Remove Unnatural links
 Cognitive SEO: http://cognitiveseo.com/
 SEO Gadget from SEOMoz: http://tools.seogadget.co.uk/
 Delete Backlinks:http://deletebacklinks.com/
 Link Delete: http://www.linkdelete.com/
 Google Disavow Link:
https://www.google.com/webmasters/tools/disavow-links-main?pli=1

17. Removing Links With Google Disavow Links Tool
 Should you use the tool? – As a last resort. If all other efforts have
failed and there is still a significant number of unnatural links you
can’t get removed, you can use this tool to tell Google to treat them
as no-follow links. Google will only take this request seriously if
you can prove you’ve exhausted your other options.
 Disavow entire domains – If one link from a site is black-hat, you
can bet all of them are. It’s unlikely you’ll get both good and bad
links from the same domain. There may be a few exceptions for
domains like blogspot.com and wordpress.com.
 Copy your disavow file into Google Docs, make it public to anybody
who has the URL, and link to it when you file your reconsideration
request

18. Ranking Factors

19. Enable Google Authorship
 Google Authorship (rel=author) is a program instituted by Google in 2011
that allows authors (content creators) to establish a verified, two-way
connection between their Google+ profiles and their content anywhere on
the web
 Create a link to your Google+ profile from your webpage.
 Syntax <a href="[Google + profile URL]?rel=author">Google</a>
 Add a reciprocal link back from your profile to the site you just updated.
 To do this, you need to edit the 'Contributor To' section on your G+ profile
page.
 Once you have done this, you can check this has worked using the rich
snippets testing tool. This will show the information Google will extract
from the page and preview the search listing

20. How to add a Link Back from Google+ Profile to your Website

21. Advantage of Using Google Authorship
 This actually helps Google in identifying a spammer
from an author with a lot of authority and credibility
 In this way Google shows the details of the author of
the content on a specific page in the search results.
 Authorship and a picture of the author shown in
search results will undoubtedly give rise to CTR and
traffic.

22. Optimize your Google + (Local Listing)
 Claim Local Listing: Google+ Local listings offer local
small businesses a huge opportunity to claim a prime
visibility location on the local SERPs.
 Google + Local Review: Google is giving more and more
importance to social signals like online customer reviews to
confirm business’s relevance and position.
 Testimonial Page: Make sure to have a specific
testimonial and review page where you can incorporate
these reviews using rich snippets as part of the information
available on your products and services.

23. Obtain Local Citations
 Citations play a key role in local search ranking. This simply
means that the more your NAP – mentions of your Business’s
Name, Address and Phone number, is found on websites related
to your niche and location, the higher your local search ranking
will be.
 Target Yellow Pages Submission
 Target Local Classified
 Relevant Popular blog or local online newspaper
 Local Business Directories Submission

24. Video Marketing
 Video gives you a rare opportunity to interact with your customers and
allow them to know your business better and be comfortable with you.
 YouTube: Create a Channel on YouTube. Make sure you have optimized
your videos to provide local value, before they go public.
 Optimize video Title and Description for Your targeted keywords, add
citation detail and a link back to your landing page in video
description.
 Now YouTube allows you to set the location for each video. To do this,
just navigate to Video Manager > Advanced Setting > Video
Location.

25. Self hosted Video
 YouTube will put you in competition with yourself.
 Self hosted videos on your website will give you opportunity to use rich-
snippets for video and your video will get a preview in SERPs that link
to your website. Steps to preview your Video in search results
1. Host your own videos. Don’t use YouTube.
2. Make sure they are marked up correctly.
3. Use an HTML5 video player.
3. Submit a special video sitemap to Google.
 Video Sitemap: Host a Video sitemap in your Website and submit it
Google webmaster central.

26. Video Rich Snippets Code
 Refer http://schema.org/VideoObject
 An example for Video Rich Snippets
 <video width="600" height="400" controls="controls"
preload="true" itemprop="video" itemscope=""
itemtype="http://schema.org/VideoObject"> <source
src="http://technophiliapodcast.com/podcast/tech63.mp4"
type="video/mp4" /> <meta itemprop="name"
content="Technophilia Technology Podcast, Episode 63 -
Generic Podcast Listener"/> <meta itemprop="contentURL"
content="http://technophiliapodcast.com/podcast/tech63.mp4"
/> <meta itemprop="description" content="Episode 63 of
Technophilia Technology Podcast" /> <meta
itemprop="thumbnailUrl"
content="http://technophiliapodcast.com/wp-
content/uploads/2013/04/tech63.png" /> </video>

27. Tag used In Video Sitemap
Refer https://support.google.com/webmasters/answer/80472?hl=en
<loc> Tag: The tag specifies the referral landing page for the video
<Video:Video> Tag: Encloses all information about the video.
<video:thumbnail_loc> Tag: A URL pointing to the video thumbnail image
file. Images must be at least 160 x 90 pixels and at most 1920x1080 pixels
<video:title> Tag: The title of the video. Maximum 100 characters.
<video:description> Tag: The description of the video. Maximum 2048
characters
<video:player_loc> Tag: A URL pointing to the actual video media file.

28. An Example of Video Sitemap
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="http://www.google.com/schemas/sitemap-
video/1.1">
<url><loc>http://technophiliapodcast.com/2013/63-generic-
podcast-listener/</loc> <video:video>
<video:thumbnail_loc>http://technophiliapodcast.com/wp-
content/uploads/2013/04/tech63.png</video:thumbnail_loc>
<video:title>Episode 63 of Technophilia Technology
Podcast</video:title> <video:description>Episode 63 of
Technophilia Technology Podcast</video:description>
<video:content_loc>http://technophiliapodcast.com/podcast/tec
h63.mp4</video:content_loc>
<video:duration>5204</video:duration> </video:video> </url>
</urlset>

29. Blog for Business
 You must have online presence with blog.
 Google pays more attention to websites that produce fresh
and unique content regularly.
 Blogs can also help small businesses provide solutions to
the problems faced by their customers.
 Well researched Content helps in not only user
engagement but also brand popularity.
 Identify the topics that will be of interest of users.
 Participate in blog commenting and build network with all
top bloggers in the industry.
 Mention other blogger and don’t hesitate to give outbound
link to other good posts.
 Create Link back to your website pages if needed in the
content.

30. Creating Info graphics

31. Steps In Detail
 Full Time Brain Strom: Arrange an Brainstroming session with the peoples who are working
on the same projects.
 Research:
 Find information that can be organized.
 Find information that can be visually represented.
 Data does better than just information.
 Focus on verifiable statistics I can cite
 Email Brainstorm: send the results of the research to the entire office and collect input on
best stats, how those stats can be represented, or any other cool ideas.
 Develop Concept
 How your data can be visually represented
 Color themes (consider you topic and target market)
 Ways to add humor
 Media to be added, such as images and graphs
 Design: Hand Over all the information to designer.
 Revisions: After getting the first draft of the design, it’ll be passed around the office for
feedback. Check it for content errors, or design considerations.

32. Examples and Tools
 Refer http://www.copyblogger.com/create-content-
infographic/
 Easel.ly
 Infogr.am
 Visual.ly
 Tableau

33. Content Research/Marketing
 Content Marketing means creating and sharing valuable free content to attract and
convert prospects into customers, and customers into repeat buyers.
 You’re educating people so that they know, like, and trust you enough to do business with
you.
 Give the audience what they want, not what you think they want.
 What is Your Niche or Idea of Your Business?
 Who are your T.G ?
 Latest Trends in your Industry , Identify the topic of interest to your users.
 Tools: Google Scholar, Google Books, Google Insights, Google Trends, Amazon Book
Search etc.
 Insert Relevant images in the Articles.

34. Long Tail Content For SEO
 Research a long list of long-tail keywords
 Create a page for each long-tail term
 Give each page a title tag with the key phrase at the
very start of the title tag
 Implement a header tag with the same key phrase at
the start of it
 Write some simple blather type text that repeats the
key phrase once or twice and arguably adds some
additional value
 Focus the page on conversion

35. Complete Link Building Strategies
 Refer http://pointblankseo.com/link-building-
strategies

36. Changing Face of Web Marketing
 Until February 2011, content sites like eHow and Wikihow
dominated the search results with low-quality crap
 Paid links worked like a charm and sites were rarely
penalized
 Aggressive anchor text would rank your site and keep it
ranking
 These days the landscape is different:
 Panda has sites running for cover and many have not
recovered
 Paid links still work, but Google is better than ever at
finding them
 Aggressive anchor text will most likely knock you out of the
SERPs
 Link removal companies now exist

37. Content Strategy Generator Tool
 Refer http://seogadget.com/content-strategy-generator-tool-v2-update/
 Tool Access :
https://docs.google.com/spreadsheet/ccc?key=0Aj4U6wmYE1X6dDB5S1lD
UXFzaTUxME5IRmJqZ2ozZGc
 Google Blog Search- http://www.google.co.in/blogsearch
 Google Discussion Search- open google-->more-->discussion
 Google Group- https://groups.google.com/forum/#!
 Google Books- http://books.google.co.in/
 Google Scholar- http://scholar.google.co.in/
 Google Recipe-
https://www.google.com/webhp?hl=en&prmdo=1&tbm=rcp
 Google Magazine Serch--> Google-->more-->books-->search tool--
>magazine
 Google Ebook Search--> Google-->more-->books-->search tool-->ebooks

38. Identifying Your Targeted Audience
 Ask for reader feedback in blog articles/blog comments and
through your social media platforms
 Send out surveys (old school but still effective)
 Hang out with your target audience by going to networking
events or conferences they are likely to attend.
 Check out case study reports your competitors publish on their
audiences
 What are are the general demographics?
 What/who influences them?
 What does your audience want/need? (basic information vs.
detailed tutorials, etc.)
 What are the problems your audience is facing? How can you
help resolve those?
 What questions are your readers asking and what topics would
they like to see covered?

39. Using Google Scholar for Content Research
 Refer Link http://www.google.com/intl/en/scholar/help.html
 For Searching Recent Paper Click on Since Year.
 Google Scholar Citations provide a simple way for authors to keep track of
citations to their articles. You can check who is citing your publications, graph
citations over time, and compute several citation metrics.
 Google Scholar Metrics provide an easy way for authors to quickly gauge the
visibility and influence of recent articles in scholarly publications. Scholar
Metrics summarize recent citations to many publications, to help authors as
they consider where to publish their new research.
 Google Scholar can boost the worldwide visibility and accessibility of your
content. We work with publishers of scholarly information to index peer-
reviewed papers, theses, preprints, abstracts, and technical reports from all
disciplines of research and make them searchable on Google and Google
Scholar.


40. Using Google Properties for content research
 Google Scholar: http://www.google.com/scholar
 Google Books: http://books.google.com
 Google Think Pad: http://www.google.com/thinks
 Google Databoard:
http://think.withgoogle.com/databoard

41. What is Unique Content
 Ref: http://www.distilled.net/blog/marketing/redefining-unique-
content/
 The Oxford English Dictionaryoffers three variant definitions for the
word “unique”:
 being the only one of its kind; unlike anything else
 belonging or connected to one particular person, place, or thing
 particularly remarkable, special, or unusual
 Different from everything else out there” is a necessary, but not
sufficient aspect of ensuring your content provides value to both users
and search engines

42. Overall Ranking factor for local SEO

43. Become a Google City Expert
 The Google City Expert program brings together the most active users on Google
Maps who write reviews and upload photos of local places. As a City Expert you
will receive:
 Access to fun, exclusive events in your local area
 Free custom swag
 Special online recognition
 To qualify as a City Expert you have to be among “the most active users on
Google Maps who write reviews and upload photos of local places” (50 reviews, 5
reviews per month).
 The following cities are currently available: Austin, Birmingham (UK), Bristol
(UK), Chicago, Edinburgh, London, New York, Portland (OR), Phoenix, Raleigh-
Durham, San Francisco and Sydney.

44. Thank You