Hunter Meredith grew up in a small Georgia town where he was exposed to non-traditional sports and a close-knit family. He discovered esports at a young age as an alternative to traditional sports. His goal is to help mainstream audiences understand and enjoy esports by making the stories and experiences of esports athletes more relatable. He is currently studying sportscasting at Full Sail University with the aim of becoming an esports caster or analyst.

1. PERSONAL BRAND EXPLORATION
Hunter Meredith
Project & Portfolio I: Week 3
September 22, 2019

2. Hunter Meredith grew up in a small town in
Georgia where he was raised around non
traditional sports, and close family ties. Being
someone who never really played normal sports,
he found Esports at a young age. Hunter wants
to bring the stories and excitement of Esports to
a mainstream audience. He uses his relatability
to help fans connect with athletes and their
stories.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Esports Caster
• Esports Analyst
• Sideline Reporter/ Host
Guy Next Door Archetype - By
helping viewers relate to players so
that they can connect to their
stories. Making the complicated
nature of Esports, easier to
understand for new viewers.
Sportscasting and Analysis in Esports

4. • DEMOGRAPHICS: Equal Male
and Female, Located in California.
• PSYCHOGRAPHICS: Enjoys
video games. Uses social media
involved with esports, (Twitch,
youtube, twitter, instagram).
• IDEAL AUDIENCE MEMBERS:
Most work especially for my
Preferred game I want to work in
Hire based off Free Agents in the
casting field. Is there a different
way to approach, I have been
having trouble researching for this
page.
Recruiters & Hiring Managers at Riot Games, Activision, and
Blizzard Entertainment.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Work with smaller local companies who put on Esport
Tournaments
‣ Connect with Esport Organizations and Event
Hosts to do free lance work like casting, and
any sort of involvement with an esport brand
‣ Personal brand through twitch/youtube
Mid Term: (2025)
• Join Activision, working as a caster or analyst for Call
Of Duty Franchise league
‣ Expand viewership onto television and to
mainstream audience
‣ Help Activision reach Riot Games/ Blizzard
level viewership
Long Term: (2040)
• No longer free lance, working full time as analyst for
Activision cod lead
‣ Build own personal brand where I am at same
level of recognition as players

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 95%
Adobe Creative Suite 75%
Time Management 70%
Public Speaking 75%
SOFTHARD
On Camera Analysis 80%
Live Game Calling 80%
Professional Writing 70%
Public Speaking 75%
SOFTHARD

7. I help Esports bring mainstream sport fans in
to watch and understand esports, then stay
for more. I help Fans relate to players and
their stories
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years service in U.S. Marine Corps
• 2 years in social media marketing for
cattle feed retail store
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2020)
Awards:

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Fullie Salen
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Relating to fans, and making connections with
the audience to enjoy Esports.
HUNTER “SNEAKEE” MEREDITH
Hunter uses the name SneakEE
as his online name, as his
experience in Esports

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”; 15
min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking experienced Esports Caster/Analyst.
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2020
Technical Skills
• Created portfolio website- Wordpress Sept. 2019
Soft Skills
• Writing sports stories
• Analysis of sports
• Editing and cutting highlights
• Logging sports games

14. Hunter Meredith
You know how Esports is still trying to catch up to
traditional sports? What I do is help bring in more fans. I bring in traditional
sports fans, by making Esports easier to understand. I also make them more
entertaining and relatable for existing fans.
“

15. REFERENCES