My personal brand story is a great way to find out a little more about myself.

1. PERSONAL BRAND EXPLORATION
Uriah Golding
Project & Portfolio I: Week 3
March 19, 2020

2. Uriah Golding is the youngest of seven, born in Brooklyn
but raised across the bridge in New Jersey. Attends Full
Sail University and plan on graduating 2020 with my
bachelors in Sports Marketing and Media. Uriah is driven
to make a legacy for himself and leave a footprint on the
sports industry world through his great event
management skills. Everyone has that one thing that
keeps them going and for me that one thing is, the fear of
letting those people down who fought so hard to help
me get to a certain point in my life. I use this as energy to
put out great work and have the mindset to do great
things when nobodies watching.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Event Coordinator
• Social Media Coordinator
• Athletes and Sports Competitor
Event Manager - Recruiting and
managing volunteers. Providing a
safe and fun atmosphere for
athletes and spectators.
Event management for a sporting company

4. • DEMOGRAPHICS: 70% Female,
30-50 years old, Predominately
White, Married and single,
College Educated, Located on
the East Coast
• PSYCHOGRAPHICS: Active,
enjoys watching sports and the
sporting atmosphere.
• IDEAL AUDIENCE MEMBERS:
Marcus Gaytan-Rueda, Marketing
Event Lead (NBC Sports), Becca
Scott, Production Assistant (NBC
Sports), Jeremiah Crowe,
Producer, Live Events (NBC
Sports)
Recruiters & Hiring Managers at NBC Sports Bay Area &
California
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Focus on exploring and getting experience under
my belt.
‣Land internships with any sport organization
or with any small business
Mid Term: (2025)
• Land a full type spot with NBC Sports as an event
coordinator
‣Boost my resume with more 2+ years of work
experience in the sport industry
Long Term: (2040)
• End up in California as a Event coordinator for any
sport organization or corporation
‣Have a great deal of experience from my
internships and past jobs that will help me
gain the proper knowledge and contacts to
become a great event manager

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Illustrator 67%
Time Management 85%
Connecting with others 80%
SOFTHARD
Adobe Photoshop 30%
Microsoft Outlook 50%
Reading Comprehensive 75%
Social Perspectives 60%
SOFTHARD

7. Loyalty and commitment are key factors for me
and something I respect dearly. I create
relationships through my actions and keeping
my word. Being able to be apart of an
organization that’s bigger than me, makes me
work ten times as hard to provide the best work
I can to make my team and the company look
good.
PROMISE

8. CREDENTIALS
Work Experience:
• 5+ years in the food industry
• Intern at JKH Consulting
• Floor Operator at OMG Thrift
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Volunteer:
• 2020 NFL Pro Bowl

9. COMPETITION
Silvio Souza Junior
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
• Journalism, B.S. at ESPM in Brazil
Leadership Experience:
• Freelancer, and writer
• Speaks 3 languages
Skills and Proficiencies:
• Social Media Marketing- 87 endorsements
• Adobe Creative Suite- 65 endorsement
• Public Speaking- 60 endorsement
Uriah Golding
Overall Online Presence:
• Less than 50 connections, banner image has his
personal logo on it, amateur headshot, has his personal
brand guide under the about me section and has all his
contact information updated
• Grade: Poor, 85 out of 100
Industry Experience:
• N/A
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Played Varsity football
• Manager at Buffalo Boss
Skills and Proficiencies:
• Microsoft Word
• PowerPoint
• Microsoft Office
Overall Online Presence:
• Average headshot picture, less than 100 connections,
my banner image is still set at the default, no
recommendations, not a lot of volunteering experience
• Average, 60 out of 100

10. COMPETITION
Rosie Regan
Industry Experience:
• ~1 years of Game Services, 1 year
and still present with Olympic Games
Event Management
Education:
• B.A. IN International Relations and Affairs, Asian
Studies at Colgate University
Noteworthy Experience:
• Manager, Olympic Games Event Management
• Assistant Manager, Game Service for NBC Olympics
• Senior Coordinator, Domestic Operations for Major
League Soccer
Skills and Proficiencies:
• Event Planning- 5 endorsements
• PowerPoint- 5 endorsements
• Microsoft Excel- 5 endorsements
Uriah Golding
Overall Online Presence:
• 300+ connections, banner image not yet customized,
headshot not so perfect but it gets the job done,
detailed profile summaries, two recommendations,
notable volunteer work, ad speaks 2 languages
• Grade: Good, 90 out of 100
Industry Experience:
• N/A
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Played Varsity football
• Manager at Buffalo Boss
Skills and Proficiencies:
• Microsoft Word
• PowerPoint
• Microsoft Office
Overall Online Presence:
• Average headshot picture, less than 100 connections,
my banner image is still set at the default, no
recommendations, not a lot of volunteering experience
• Average, 60 out of 100

11. BRAND POSITION
Team Player, Respectful, Work Ethic is
outstanding, always laughing and willing to
provide a helping hand no matter what it is.
Provides great energy to those around him.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Career Development
‣ Apr. 8 @ 11:00 am | Winter Park, FL
• ISS Club Outing: OCSC Game
‣ Apr. 26 @ 1:00pm | Exploria Stadium
• 7th Annual Walk for Parkinson
‣ Apr. 4 @ 8:00 am | Cranes Roost Park
Marketing
• Experience: Go to as much voluntary experience to get
insight and knowledge on being apart of the event
management community and build connections needed to
get my foot in the door.
• Primary Tools: FB and Instagram - Share and post videos on
my Instagram and Facebook so people can experience
what I am doing whoever they are at. If I am apart of
something I need people to attend, I know I can post on
social to get people to come out,
• Website: Full Sail digital portfolio site to showcase school
work and display my resume which will be filed with more
experiences .

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have a solid mentor base and coach in the sports
and business industry but
Formal Education
• Complete Sports Marketing & Media, B.S. by
expected graduation date in 2020
Technical Skills
• Microsoft Excel: Complete LinkedIn skill quiz- May
• Adobe Photoshop - LinkedIn Skill quiz, May 2020
• WordPress 5 Essential Training - Lynda.com, May
2020
Soft Skills
• Communication Skills: Through class and voluntary
experience, April 202
• Leadership: Ebook on Leadership and Motivation,
May 2020
• People Skills: Through class and response post, until I
graduate 2020

14. Uriah Golding
Events that leave people wanting to
attend the next one and the one after
that is a great accomplish for a company
or brand. Being able to volunteer at the 2020
Pro Bowl, I was able to experience the feeling of joy first hand
from fans that came out and enjoyed the events we set out for
them. The feeling of accomplishment made me make a
promise to myself to never forget that feeling because it’s
something I want to continue to evoke through my work ethic
and commitment.
“

15. REFERENCES
National Center for O*NET Development. 13-1121.00 - Meeting, Convention,
and Event Planners. O*NET OnLine. Retrieved March 22, 2020, from
https://www.onetonline.org/link/details/13-1121.00
Junior, S. LinkedIn Profile https://www.linkedin.com/in/
silvio-souza-junior/. (n.d.)Retrieved Mar. 21,2020 from
LinkedIn.com
Regan, R. (n.a.)- LinkedIn Profile Page. LinkedIn. Retrieved
March 22, 2020 from https://www.linkedin.com/in/rosie-
regan-a83a2573/