Everyone knows technology is advancing by the second these days. Well, what I do is use new technology to produce personal brand stories that captivate audiences with stories of what heroes are made of
Everyone knows technology is advancing by the second these days. Well, what I do is use new technology to produce personal brand stories that captivate audiences with stories of what heroes are made of
Throughout my time in my personal branding class, I was given the opportunity and guidance to find what my passion is in the sports industry as a brand. I am now able to move forward with a better understanding of how I want to hold myself, treat others, and where I want to go in life.
Portfolio Project One. Christopher Lo Presti Personal Brand Exploration. I discuss Identity, profession, target audience, goals, skills, and many more. I hope you enjoy it!
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
2. Adrian Perez was born and raised in the beautiful
city of Monterrey, in the northeast of Mexico with
his parents and 3 siblings, which shaped his relaxed
character and honest principles. He’s been
passionate in sports his entire life and after
finishing High School in his hometown, Adrian
decided to follow his passion and enrolled in the
Sports Marketing & Media program at Full Sail
University where he’s focused on developing
marketing and managing skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
•Marketing Coordinator
•Brand Manager
•Business Development Manager
Guy Next Door Archetype - Creating
real connections using a friendly and
honest voice to make the audience
feel understood and included in order
to form a bond between them and the
team.
Marketing for Major Sports Team
4. • DEMOGRAPHICS: 60% Male,
35-45 years old, Predominately
White, College Educated, Located all
around North America.
• PSYCHOGRAPHICS: Enjoys outdoor
activities, spends time helping the
community, regularly attends
church, social media knowledge.
• IDEAL AUDIENCE MEMBERS:
Dana Korr, Brand Alliances Manager
(MLS),Nick Salerno, Brand Alliance
Manager (MLS), Mekale Jackson,
Senior Social Manager (MLS)
Recruiters & Hiring Managers at MLS, NBA, and NFL
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level marketing position at MLS and
connect with 100 people on LinkedIn by December 31,
2021.
Mid Term: (2028)
•Lead a successful digital marketing campaign aimed at
expanding MLS attendance and rating by December 31,
2028.
Long Term: (2035)
•Establish my life back in my hometown and build soccer
fields that provides people a space to have fun and do
exercise by December 31, 2035.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sports Marketing 60%
Storytelling 40%
Time Management 70%
Critical Thinking 70%
SOFTHARD
CRM Software 10%
Database Management 20%
Active Learning 40%
Social Perceptiveness 40%
SOFTHARD
7. I help major sports teams increase game-day
attendance by entertaining and connecting
sports fans through digital media storytelling.
PROMISE
8. CREDENTIALS
Volunteer Experience:
• NFL Pro-Bowl 2020 Teammate
Education:
• Universidad de Monterrey High School
Awards:
• 4th place National Soccer Championship
9. COMPETITION
Jessica Jayson
Industry Experience:
• SAP
• NFL
Education:
• Communication and Media Bachelor in San Jose State
University.
Leadership Experience:
• SAP lead for 49ers Foundation.
• Mentor Silicon Valley Urban Debate League
Skills and Proficiencies:
• Leadership
• Social Media
• Microsoft Office
Adrian Perez
Overall Online Presence:
• 500+ connections, no headshot, lack of details throughout
profile, lot of information,URL customized
• Grade: 65 out of 100
Industry Experience:
• Roller Studio
• NFL
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• NFL Pro-Bowl Teammate
Skills and Proficiencies:
• Sports Marketing
• Storytelling
• Critical Thinking
Overall Online Presence:
• No connections, amateur headshot, no detailed summaries
throughout profile, no articles published, URL customized.
• Grade: Poor, 30 out of 100
10. COMPETITION
Silvio Souza Junior
Industry Experience:
• 2015-present
Education:
• Bachelor in Journalism in ESPM Escola Superior de
Propaganda e Marketing.
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Noteworthy Experience:
• 4 years in photo journalism
• 6 months in marketing strategies for TV8 Brazil
• 5 months in audiovisual program
Skills and Proficiencies:
• Journalism
• Marketing
• Creativity
Adrian Perez
Overall Online Presence:
• 39 connections, normal headshot, notable volunteer work,
URL not yet customized to perfection.
• Grade: Good, 75 out of 100
Industry Experience:
• Roller Studio
• NFL
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• NFL Pro-Bowl Teammate
Skills and Proficiencies:
• Sports Marketing
• Storytelling
• Critical Thinking
Overall Online Presence:
• No connections, amateur headshot, no detailed summaries
throughout profile, no articles published, URL customized.
• Grade: Poor, 30 out of 100
11. BRAND POSITION
Passion and commitment in sports by telling
stories to connect people that share feelings.
ADRIAN PEREZ
12. NETWORKING &
MARKETING
Industry Events & Organizations
• WWE NXT
‣ Full Sail University
• Orlando City Soccer
‣ Fan Ambassador 2021 season
• Student Event crew
‣ Full Sail University
Marketing
• Primary Content: Posting interesting articles and news about
marketing and media in the sports industry.
• Primary Tools: Twitter - opinions about the articles I’m posting;
LinkedIn - network with industry pros and publish monthly
articles.
• Website: Full Sail digital portfolio site to showcase school and
personal work; use blog to show the articles.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs of
experience in sports industry. Jan. 2022
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• Digital Marketing Tools- Marketing Tools-
INLearning.com,May. 2021
• Marketing Foundations -INLearning.com, May 2021
• Logo Design Techniques- INlearning.com, May 2021
Soft Skills
• Decision-Making Strategies - InLearning.com, May. 2021
• Learning Minitab - InLearning.com, May. 2021
• Strategic Thinking - InLearning.com, May. 2021
14. Adrian Perez
You know how the most famous sport in the
world soccer is growing a lot in USA? Well, what I do is
create personal brand stories that entertain and connect soccer fans with
the team to increase attendance on the games and followers and interactions in
social media. In fact, in my short time at Full Sail I’ve done a personal brand story
for sports brand in projects for school.
“
15. REFERENCES
Jackson, M. (2020). Mekale Jackson LinkedIn Profile. Retrieved February 23,
2020, from: https://www.linkedin.com/in/mekale/
Korr,D. (2020). Dana Korr LinkedIN Profile. Retrieved February 23, 2020, from:
https://www.linkedin.com/in/dana-korr-a8767253/
Salerno, N. (2020). Nick Salerno LinkedIn Profile. Retrieved February 23, 2020,
from: https://www.linkedin.com/in/nick-salerno-764b7558/
ONETOnLine.org. (2020). Summary Report for: 11-2021.00 - Marketing
Managers. (n.d.). Retrieved February 23, 2020, from https://
www.onetonline.org/link/summary/11-2021.00
MLS. (2020). Major League Soccer Company Page on LinkedIn. Retrieved
February 23, 2020 from: https://www.linkedin.com/company/major-league-
soccer/
Souza, S. (2020). Silvio Souza Junior LinkedIn Profile. Retrieved February 23,
2020, from: https://www.linkedin.com/in/silvio-souza-junior-930a22ba/
Jayson, J. (2020). Jessica Jayson LinkedIn Profile. Retrieved February 23, 2020,
from: https://www.linkedin.com/in/jessicamjayson/