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Dp week 3
- 1. Personal Brand Exploration Nichol McCann Project & Portfolio I : Week 3 May 24,2020
- 2. Identity I was born in a town right outside of Philadelphia called Havertown. At a young age my mother put me into Competitive Cheerleading to let some energy out. While attending Haverford Senior High School I decided to tryout for the varsity Cheerleading team. This is when my love for football had come into place. While my parents were always Philadelphia Eagles fans and they watched religiously every Sunday, it was not until I understood the game that I really fell involve. While at Haverford I took classes that focused on child care and becoming a teacher. I made the Honor Roll at each graded quarter and senior year was awarded with several athletic and scholar awards. I have college credits in Autism, Grades K-4, Marketing and Social Media Marketing. I have always wanted to work in the NFL, but just never found a fit in college that would allow me to focus my studies around the game. It was not until May 2019 when I learned about Full Sail University. Now attending Full Sail I am studying Sports Marketing and Media in which I will receive a Bachelors of Science. I am expected to graduate in November of 2021. I then have planned to apply for the NFL internship. As I would love to stay in Philadelphia and work for the team I love, The Eagles, I am willing to move to any of the 32 cities in which the NFC and AFC teams are based.
- 3. Sports Marketing & Media for the Philadelphia Eagles Potential Job Titles: • Marketing Coordinator • Public Relations Specialists • Internship in Marketing Magician Archetype - Helping people change their experience at the game by speaking to them about things that would make their experience better. Profession
- 4. • DEMOGRAPHICS: 80% Male, Ages 18-44, mainly 25-34, all races, 65% bachelors, Middle class, College Educated • PSYCHOGRAPHICS: Eagles fans love the drama even after they leave the game. They enjoy the ups and downs and every emotion between that comes along with it. They are more likely to be watching drama filled shows that exert the same emotions, enjoy other sports like boxing and strongly love the Italian Soccer team. • IDEAL AUDIENCE MEMBERS: Don Smolenski, President, Jen Kavanagh, Senior Vice President Marketing and Magement, Tina D’Oraizo, Chief of Staff, Andrew Gerdes, Marketing Coordiantor Target Audience
- 5. Short Term: (Immediately After Graduation, November, 2021) • Getting into the Internship Marketing program at the Philadelphia Eagles ‣ Start getting in touch with the program by September 2021, sending them my resume. Mid Term: (2030) • Having a permanent position in the marketing department. ‣ Being able to expand fan experiences by 45% from December 2021to December 2026 Long Term: (2040) • Being the face of the Marketing Program at the Philadelphia Eagles. ‣ Make sure the I have equal pay, have my own new house, make sure the fans have the best experience possible at the lowest possible price by December 2040. Goals
- 6. Social Media Marketing 90% Word Press 75% Time Management 60% Public Speaking 30% Web Design 75% WordPress 90% Professional Writing 85% Public Speaking 30% Skills Analysis Notable Skills Current Proficiencies:
- 7. When sitting in the Eagles stadium in Philadelphia, I promise to give the fans to have the best experience they can. I will do this by reverting my passion for the team into studying the target market and having one on one contact with the fans in person during games and on social media within two days following the game.” Promise
- 8. Work Credentials Awards: • Jean Madeline Aveda Institute- Cosmetology License Education: • Jean Madeline Aveda Institute • Full Sail University, Sports Media and Marketing, BS Work Experience: • 8 Years experience in Customer Service • 2 years in social media marketing for TSC All Stars Competition Teams
- 9. Competition Colleen Coursault Industry Experience: • Advisor, Sports Marketing Partnership • Sept. 2015 - present Education: • University of Daytona, Major: Marketing, Minor: Communications Leadership Experience: • Twice Engaged by the Women’s Tennis Association (WTA) Tour to represent Global Sponsorship opportunities for the WTA. Skills and Proficiencies: • Sports Marketing - 19 endorsements • Social Media Marketing- 17 endorsements • Advertising - 14 endorsements Adrianna Hahn Industry Experience: • 3 Months of experience at her own Company Hahn Hoops LLC Education: • Bachelors of Arts - Communication and Media Studies, Villanova University Leadership Experience: • 1500 point club Villanova University • Villanova All-Time Three Point Record Holder • Gatorade Player of the Year (3x) Skills and Proficiencies: • Social Media Marketing - 3 endorsements • Marketing - 3 endorsements • Event Production - 3 endorsements Overall Online Presence: • Located in the Grater Philadelphia area with 500+ connections. She has started her own company in March before graduating in May, More then four social media sites selling her company at all times. • Grade, Average 57/100 Overall Online Presence: • Located in the Grater Philadelphia area with 500+ connections. She has started her own company in March before graduating in May,More then four social media sites selling her company at all times. • Grade, Above Average 80/100
- 10. Competition Erica Coster Industry Experience: • Full Sail University Education: • Full Sail University, Bachelors of Science, Digital Marketing Leadership Experience: • Member of NSCS Skills and Proficiencies: • Customer Service - 5 endorsements • Inventory Management - 4 endorsements • Marketing - 2 endorsements Overall Online Presence: • 182+ connections, Head shot is a little bit too close, not a lot of endorsements, most of her resume was about retail and not her profession • Grade: Below Average, 48 out of 100 Nick Krueger Industry Experience: • Full Sail University Education: • Masters Degree, Digital Marketing, Full Sail Leadership Experience: • Facebook Certified Digital Marketing Associate • Google Adwords Search Advertising Certification • Installing and Running WordPress Skills and Proficiencies: • Online Marketing - 25 endorsements • Marketing Strategy - 13 endorsements • Data Analysis - 13 endorsements Overall Online Presence: • 500+ connections living in Orlando Florida, with many endorsements, Head shot can have a little less in the background. • Grade: Average, 60 out of 100
- 11. Brand Position • That feeling you get when there is 7 seconds left in the game, the Birds have the ball and are down by 7. Carson makes the throw and the ball is in the air. Caught by Jackson. The Birds win! • Reliving that moment, collecting their emotions, making sure that every moment from the time you step into that stadium is high drama filled by showing videos clips between plays and every commercial break. Making the fans relive the drama to engage them in each and every play.
- 12. Networking & Marketing Sports Marketing • Primary Content: LinkedIn.com is where you will find my whole resume. Every training I have done, My resume and everything qualification I have for Sports Marketing and Media • est. podcast called “Slack-jawed Stories”; 15 min. episodes telling personal stories of rodeo stars; 1 episode per week; host and syndicate through Libsyn • Primary Tools: Instagram & Twitter - Promote content that will draw the fan attention and make them want to tune back in the next day for more. Grab their attention enough to have then follow through game day. Then want more content to follow though week by week. • Website: fibizsite.com/nrmccann, a digital portfolio that shows the projects I made through school. I use blogging and my projects to showcase my knowledge for Sports Marketing & Media
- 13. Professional Development Formal Education • Complete Sports Marketing & Media, B.S. by expected graduation date in November 2021 Technical Skills • SEO Foundations - Lynda.com, May 2018 • WordPress 5 Essential Training - Lynda.com, May 2020 • Adobe Flash Training - adobe.com, October 2017 • WordPress - fzbizsite.com/nrmccann, May 2020 Soft Skills • Marketing Foundations - lynda.com, May 2020 • Marketing Tools - Lynda.com, May 2020 • Marketing to Generation Z - Lynda.com, May. 2020 • Marketing on Twitter - Lynda.com, May2020 Mentor • Seeking senior-level marketing Chief with anywhere from 15-25 years of experience in Sports Marketing and Media specifically NFL, someone who will help me learn the ins and outs. I am a very friendly, happy women at the age of 27.
- 14. Nichol McCann When sitting in the Eagles stadium in Philadelphia, I want the fans to have the best experience they can. I will do this by reverting my passion for the team into studying the target market and having one on one contact with the fans in person and on social media."