Justin Simpson personal brand

1. PERSONAL BRAND EXPLORATION
Justin Simpson
Project & Portfolio I: Week 3
June 23, 2019

2. Justin Simpson, thirty-two years old, grew up in
Austin, TX as an only child. Justin began playing
baseball at 4 years old, and he fell in love with
the sport. He played all the way through high
school, when he decided to shift his focus to the
business of sports. After many years of
searching, he decided to attend Full Sail
University in order to get his degree in sports
marketing.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Consultant Manager
• Market Research Analyst
• Marketing Specialist
Hero Archetype - Overcomes
obstacles by meeting and then
exceeding the marketing goals of
different major league baseball
teams and their front offices.
Professional Sports Marketer for Major League Baseball

4. • DEMOGRAPHICS: 85% Male,
35-60 years old, Predominately
White, Married, College Educated,
Located in North America.
• PSYCHOGRAPHICS: Enjoys
competitive sports, lives athletic
lifestyle, maintains healthy public
image of family, enjoys the
outdoors and family outings.
• IDEAL AUDIENCE MEMBERS:
Jeff Luhnow; President of baseball
operations Houston Astros, Jason
Wooden; VP of marketing Houston
Astros, Kyle Hamsher; Senior
Marketing Manager Houston
Astros
Directors of Operations for MLB Teams
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position in MLB.
‣ Network and meet with as many professionals in
the industry as possible. Connect with them
through LinkedIn and other social media platforms
in order to have steady communication. Reach out
to multiple MLB franchises.
Mid Term: (2026)
• Lead a successful marketing campaign for a minor
league baseball team.
‣ Schedule meetings with employers of Major
League teams.
Long Term: (2040)
• Establish a permanent career with the Houston Astros,
leading their marketing team.
‣ Land multiple promotional deals with popular
brands such as Coca-Cola and Frito-Lay. Create
successful advertisements that display online and
on prime time television.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing Software 80%
Social Media Apps 50%
Marketing Strategies 80%
Public Relations 60%
SOFTHARD
Presentation Software 10%
LinkedIn & Facebook 10%
Mind Mapping skills 40%
Consumer Goals 60%
SOFTHARD

7. I help professional baseball organizations
meet their marketing goals by telling their
stories to the public through entertaining and
thought-provoking advertisements.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years in professional fundraising
• 3 years self-employed with own lawn &
landscaping business
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• TBD

9. COMPETITION
Darryl Waters
Industry Experience:
• 2yrs 10 mos as a Full Sail University
Sports Marketing Project Leader. 10
yrs as a Film Director for RedHorse
Pictures.
Education:
• Sports Marketing & Media, B.S. at Full Sail University
Leadership Experience:
• Created a public-relations campaign supporting the fan
awareness for the Rams.
• Developed an Intrapreneurial Business Proposal for
stakeholders when presenting the solution to
management and peer employees.
Skills and Proficiencies:
• N/A
Justin Simpson
Overall Online Presence:
• More than 500 connections on LinkedIn, has own
personal website and Twitter
• accounthttps://www.linkedin.com/in/dedwinwaters/
Industry Experience:
• 5 years of combined professional
services
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Knowledge in leading fundraising teams and
employees of self-employed business
Skills and Proficiencies:
• Social Media Marketing
• Team Building
• Public Speaking
Overall Online Presence:
• Grade: GPA 3.5
• Currently building social media profiles

10. COMPETITION
Alex Ridolfi
Industry Experience:
• Combined 10 yrs experience
professionally marketing for
professional sports teams
Education:
• Sports Management, B.S.
Noteworthy Experience:
• 5 yrs as the marketing account executive for the San
Antonio Spurs.
Skills and Proficiencies:
• Social Media - 64 endorsements
• Marketing- 62 endorsements
• Sponsorship - 59 endorsements
Justin Simpson
Overall Online Presence:
• Over 500 connections on Linkedin, 800 followers on
Twitter, personal page on the NBA website
Industry Experience:
• 5 years of combined professional
services
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Knowledge in leading fundraising teams and
employees of self-employed business
Skills and Proficiencies:
• Social Media Marketing
• Team Building
• Public Speaking
Overall Online Presence:
• Grade: GPA 3.5
• Currently building social media profiles

11. BRAND POSITION
Changing the game by promoting emotional
and mind-blowing advertisements that keep
you on the edge of your seat.
JUSTIN “GAME CHANGER” SIMPSON
Justin earned his nickname by
being a leader in his field and
changing the game of
marketing.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• TBD
Digital Marketing
• Website: Currently building a digital portfolio on the Full Sail
website to showcase school work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Currently seeking a mentor with many years of
experience in the industry
Formal Education
• Sports Marketing & Media, B.S. by expected graduation
date in 2021
Technical Skills
• Currently working on a digital portfolio on Wordpress
through FSO.
Soft Skills
• Fundraising
• Team Building
• Leadership

14. Justin Simpson
I absolutely love what I get to do. I don’t think anybody can be
as passionate or as dedicated as I am to an industry that helped shape my
entire life.
“

15. REFERENCES
Ridolfi, A. (2019, ). LinkedIn. Ridolfi
LinkedIn. Retrieved June 23, 2019, from
http://www.linkedin.com/in/alexridolfi/
detail/contact-info/
Waters, D. (2019, ). LinkedIn. Waters
LinkedIn. Retrieved June 23, 2019, from
http://www.linkedin.com/in/alexridolfi/
detail/contact-info/
Houston Astros, . (2019, ). Houston
Astros. Houston Astros Front Office.
Retrieved June 23, 2019, from http://
houston.astros.mlb.com/team/
front_office.jsp?c_id=hou
O*Net, . (2019, ). O*Net Online. O*Net
Online. Retrieved June 23, 2019, from
https://www.onetonline.org/link/summary/
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