Exploring Personal Brand

1. PERSONAL BRAND EXPLORATION
Moris Pastora
Project & Portfolio I: Week 3
September 22, 2019

2. Moris Pastora's hometown is Miami, FL and
that is where he currently resides. One of his
long time dreams is to work and market events
for one of his hometown sports teams,
primarily the Miami Heat. Moris is currently
enrolled in the Sports Marketing and Media
program at Full Sail University where he is
working hard towards developing the necessary
marketing skills to succeed with the Miami
Heat.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Interactive Marketing
• Search Marketing Strategist
• Marketing Manager
Innocent Archetype - Creating
simple and concise content to bring joy
and happiness. Setting strong and
straightforward standards to encourage
basketball fans to come to the games.
Market Research Analyst and Market Specialist
For the Miami Heat

4. • DEMOGRAPHICS: 60% Male,
30-40 years old, Predominately
White & Hispanic, Married, College
Educated, Located in South Florida.
• PSYCHOGRAPHICS: Enjoys
playing basketball, dedicates time to
non-profit organizations, attends
Zumba classes regularly and enjoys
sharing ideas about planning events.
• IDEAL AUDIENCE MEMBERS:
Noah Luks, Account Manager,
Partnership Marketing at Miami
Heat. Cassandra Behar, Digital
Communications Manager at Miami Heat.
Recruiters & Hiring Managers at Miami Heat and NBA.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Miami Heat.
• Would like to reach out to hiring managers and
recruiters via linkedin and from the Miami Heat
by September 2020.
Mid Term: (2026)
• Develop Pricing, product and event strategies to increase
team exposure for baseball fans in Miami.
‣Increase team awareness year-over-year in the
South Florida area by September 2025.
Long Term: (2041)
• Become Vice President of Digital Marketing.
‣Establish a strong relationship with the Miami
Heat organization and follow all steps necessary
towards reaching the ultimate goal September
2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe XD 65%
Time Management 70%
Customer Service 75%
SOFTHARD
Basic Photoshop 10%
Word and PowerPoint 10%
Active learning 40%
Critical Thinking 60%
SOFTHARD

7. I will help the Miami Heat organization
take the marketing team to the next level
through hard work, strong and
straightforward standards.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 + years service in Customer Service.
Education:
• Marketing Foundations, lynda.com Certification
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• 2 time employee of the month at Central
Alarm Control.

9. COMPETITION
Luis Rodriguez
Industry Experience:
• 1 year event management volunteer at
WWE NXT
• 6 Month Auto Sales Consultant at Holler-
Classic Auto Group
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• US Army, Multiple roles
Skills and Proficiencies:
• Bilingual (English/Spanish) - 2 endorsements
• Data Entry - 2 endorsements
• Organizational Skills - 1 endorsements
Moris Pastora
Overall Online Presence:
• Less than 200 connections, average profile layout, average
headshot, provides important details throughout profile, no
articles published, inactive on social media, URL is
customized
• Grade: Average, 50 out of 100
Industry Experience:
• 10 year experience in customer service
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• Management positions in customer service
Skills and Proficiencies:
• Customer Service - 1 endorsements
• Management - 1 endorsements
• Team Work - 1 endorsements
Overall Online Presence:
• Less than 100 connections, banner image not customized,
average headshot, no detailed summaries throughout profile,
no articles published, inactive on social media, URL
customized
• Grade: Poor, 15 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• 4 years of marketing experience, 11 year
of management experience
Education:
• Maters of Fine Arts
• BBA, Marketing
Noteworthy Experience:
• VP of Sales and Marketing
• Fitness industry management
Skills and Proficiencies:
• Marketing - 27 endorsements
• Public Speaking - 22 endorsements
• Leadership Development - 17 endorsements
Moris Pastora
Overall Online Presence:
• 500+ connections, banner image customized, average
headshot, detailed profile summaries, two recommendations,
notable licenses and certifications, URL customized,
premium membership
• Grade: Good, 65 out of 100
Industry Experience:
• 10 year experience in customer service
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• Management positions in customer service
Skills and Proficiencies:
• Customer Service - 1 endorsements
• Management - 1 endorsements
• Team Work - 1 endorsements
Overall Online Presence:
• Less than 100 connections, banner image not customized,
average headshot, no detailed summaries throughout profile,
no articles published, inactive on social media, URL
customized
• Grade: Poor, 15 out of 100

11. BRAND POSITION
Transforming basketball principles and values
through content that is simple yet joyful and
straightforward.
MORIS X PASTORA

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Octagon Sports Marketing Symposium
‣ October 15 - 16 | New York, NY
• 2019 Sports Marketing Association Annual Conference
• November 6 - 8 2019 | Chicago, IL
• Sports & Entertainment Marketing Conference
‣ February 5 - 9 | Orlando, FL
Digital Marketing
• Primary Content: 1 blog post per week that talks about the Miami
Heat, today’s NBA and also today’s sports in general.
• Primary Tools: Twitter and Instagram - promote blog through
daily posts and images to encourage readers.
• Website: Full Sail digital portfolio site to showcase school work; also
to show sports marketing and media knowledge while adding written
content.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking mid-level marketing pro with at least 10 yrs of
experience in the sports industry; someone who is
knowledgable in sports and the industry, Jan. 2021
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• Photoshop CC 2019 One-on-One - Lynda.com, January
2020
• Marketing tools: Digital Marketing - Lynda.com,
February 2020
Soft Skills
• Organizational learning and development -
Lynda.com, December. 2019
• Learning Instagram - Lynda.com, December 2019
• Marketing tools: Social Media, December 2019
• Digital Marketing trends - Lynda.com, Jan. 2020

14. Moris Pastora
For the past 5 years the Miami Heat fan base has not
been the same. What I will do is bring back the joy and
and happiness fans had 5 years ago through optimism, fresh and brand new ideas
and hope. I am a recent graduate from Full Sail University and I bring simple but
strong and straightforward standards that will enable me to take marketing to the
next level.
“

15. REFERENCES
Miami Heat Career Site. (2019) Account Manager,
Partnership Marketing at Miami Heat. Job Description.
Retrieved September 19, 2019, https://www.linkedin.com/
jobs/search/?
currentJobId=1496105420&f_C=39289&keywords=marketi
ng&locationId=OTHERS.worldwide
Miami Heat Career Site. (2019) Digital Communications
Manager at Miami Heat. Job Description. Retrieved
September 18, 2019, from https://www.linkedin.com/jobs/
search/?
currentJobId=1456574030&f_C=39289&keywords=digital%
20communications&location=Worldwide&locationId=OTH
ERS.worldwide
ONETOnLine.org. (2019). Summary Report for: 11-2021.00
- Marketing Managers. Retrieved September 19, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
ONETOnLine.org. (2019). Summary Report for: 13-1161.00
- Market Research Analyst and Marketing Specialists.
Retrieved September 20, 2019, from https://
www.onetonline.org/link/summary/15-1199.10
ONETOnLine.org. (2019). Summary Report for: 15-1199.10
- Search Marketing Strategists. Retrieved September 19,
2019, from https://www.onetonline.org/link/summary/
15-1199.10
Rodriguez, L. (2019). Luis Rodriguez LinkedIn Profile.
Retrieved September 21, 2019, from https://
www.linkedin.com/in/luis-f-rodriguez/
Ziegler, J. (2019). John Ziegler LinkedIn Profile. Retrieved
September 21, 2019, from https://www.linkedin.com/in/
johnziegler1/