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SAHYADREE SOFTTECH PVT. LTD.
Digital Marketing Guide
-:PRESENTED BY:-
TABLE OF CONTENT
What is Digital Marketing?
Importance in Today's
Business Environment
Services in Digital
Marketing.
Services Briefing
Conclusion
What is digital marketing?
Digital marketing encompasses all online efforts aimed at promoting
products or services through digital channels. It involves leveraging
various platforms such as websites, social media, email, and search
engines to connect with potential customers and foster brand
awareness, engagement, and conversions. Through targeted
strategies, digital marketing enables businesses to reach their
audience effectively in the ever-evolving digital landscape, driving
growth and achieving marketing objectives.
Importance in Today's
Business Environment
In today's business environment, digital marketing is crucial for
staying competitive and relevant. With the increasing reliance on the
internet and digital technologies, consumers expect seamless online
experiences and personalized interactions with brands. Digital
marketing offers businesses the opportunity to reach a global
audience, engage with customers in real-time, and adapt quickly to
market trends. It provides cost-effective solutions for promoting
products or services, measuring campaign performance, and
optimizing strategies based on data-driven insights.
Services in digital marketing
Social Media
SEO
Content Marketing
Email Marketing
Pay-Per-Click (PPC)
Affiliate Marketing
Video Marketing
MobileMarketing
Emerging Technologies
Influencer Marketing
SOCIAL MEDIA
Exploring digital marketing
channels offers diverse
opportunities to reach and
engage with your target
audience.
SEO
Enhance your website's visibility
in search engine results pages
(SERPs) by optimizing content,
keywords, and technical aspects
to attract organic traffic and
improve rankings.
CONTENT MARKETING
Create valuable and relevant
content such as blog posts, videos,
podcasts, and eBooks to attract and
engage your audience, positioning
your brand as an authority in your
industry.
EMAIL MARKETING
Utilize email campaigns to nurture
leads, promote products or services,
deliver personalized content, and
drive conversions through targeted
messaging.
PAY-PER-CLICK (PPC)
ADVERTISING
1.Run targeted ads on search engines
like Google Ads or on social media
platforms to reach specific
demographics, increase website
traffic, and drive conversions based
on pay-per-click pricing models.
INFLUENCER
MARKETING
Collaborate with influencers or micro-
influencers within your niche to
leverage their audience and credibility,
generating brand awareness and
driving engagement through
sponsored content or endorsements.
AFFILIATE MARKETING
Partner with affiliates who promote your
products or services in exchange for a
commission, expanding your reach and
driving sales through their marketing
efforts.
VIDEO MARKETING
Capitalize on the popularity of video
content by creating engaging videos for
platforms like YouTube, Video, or social
media channels to convey your brand
message, showcase products, or provide
tutorials and behind-the-scenes glimpses.
MOBILE MARKETING
Optimize your digital marketing efforts
for mobile devices, including
responsive website design, mobile
apps, SMS marketing, and location-
based targeting to reach consumers on
the go.
EMERGING
TECHNOLOGIES
Explore innovative channels such as augmented
reality (AR), virtual reality (VR), voice search
optimization, and catboats to deliver immersive
experiences, enhance customer interactions,
and stay ahead of industry trends.
EMERGING
TECHNOLOGIES
Optimize your digital marketing efforts for
mobile devices, including responsive
website design, mobile apps, SMS
marketing, and location-based targeting to
reach consumers on the go.
LET'S
CONNECT
WITH US!
91-9021749036 / 91-8999885106
info@sahyadreesofttech.com
www.sahyadreesofttech.com

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Digital marketing guide complete guide for beginners

  • 1. SAHYADREE SOFTTECH PVT. LTD. Digital Marketing Guide -:PRESENTED BY:-
  • 2. TABLE OF CONTENT What is Digital Marketing? Importance in Today's Business Environment Services in Digital Marketing. Services Briefing Conclusion
  • 3. What is digital marketing? Digital marketing encompasses all online efforts aimed at promoting products or services through digital channels. It involves leveraging various platforms such as websites, social media, email, and search engines to connect with potential customers and foster brand awareness, engagement, and conversions. Through targeted strategies, digital marketing enables businesses to reach their audience effectively in the ever-evolving digital landscape, driving growth and achieving marketing objectives.
  • 4. Importance in Today's Business Environment In today's business environment, digital marketing is crucial for staying competitive and relevant. With the increasing reliance on the internet and digital technologies, consumers expect seamless online experiences and personalized interactions with brands. Digital marketing offers businesses the opportunity to reach a global audience, engage with customers in real-time, and adapt quickly to market trends. It provides cost-effective solutions for promoting products or services, measuring campaign performance, and optimizing strategies based on data-driven insights.
  • 5. Services in digital marketing Social Media SEO Content Marketing Email Marketing Pay-Per-Click (PPC) Affiliate Marketing Video Marketing MobileMarketing Emerging Technologies Influencer Marketing
  • 6. SOCIAL MEDIA Exploring digital marketing channels offers diverse opportunities to reach and engage with your target audience.
  • 7. SEO Enhance your website's visibility in search engine results pages (SERPs) by optimizing content, keywords, and technical aspects to attract organic traffic and improve rankings.
  • 8. CONTENT MARKETING Create valuable and relevant content such as blog posts, videos, podcasts, and eBooks to attract and engage your audience, positioning your brand as an authority in your industry.
  • 9. EMAIL MARKETING Utilize email campaigns to nurture leads, promote products or services, deliver personalized content, and drive conversions through targeted messaging.
  • 10. PAY-PER-CLICK (PPC) ADVERTISING 1.Run targeted ads on search engines like Google Ads or on social media platforms to reach specific demographics, increase website traffic, and drive conversions based on pay-per-click pricing models.
  • 11. INFLUENCER MARKETING Collaborate with influencers or micro- influencers within your niche to leverage their audience and credibility, generating brand awareness and driving engagement through sponsored content or endorsements.
  • 12. AFFILIATE MARKETING Partner with affiliates who promote your products or services in exchange for a commission, expanding your reach and driving sales through their marketing efforts.
  • 13. VIDEO MARKETING Capitalize on the popularity of video content by creating engaging videos for platforms like YouTube, Video, or social media channels to convey your brand message, showcase products, or provide tutorials and behind-the-scenes glimpses.
  • 14. MOBILE MARKETING Optimize your digital marketing efforts for mobile devices, including responsive website design, mobile apps, SMS marketing, and location- based targeting to reach consumers on the go.
  • 15. EMERGING TECHNOLOGIES Explore innovative channels such as augmented reality (AR), virtual reality (VR), voice search optimization, and catboats to deliver immersive experiences, enhance customer interactions, and stay ahead of industry trends.
  • 16. EMERGING TECHNOLOGIES Optimize your digital marketing efforts for mobile devices, including responsive website design, mobile apps, SMS marketing, and location-based targeting to reach consumers on the go.
  • 17. LET'S CONNECT WITH US! 91-9021749036 / 91-8999885106 info@sahyadreesofttech.com www.sahyadreesofttech.com