Creating valuable, shareable content to grow audiences and visibility is a critical strategy in SEO and digital marketing. This lecture outlines various content formats (social posts, videos, articles, podcasts) and highlights the importance of content marketing as a strategic approach for building brand awareness and expertise. The lecture compares different content types (entertainment, commercial, informational) and explains how audiences may evaluate the content in terms of the percieved value. Finally, an overview of outreach to journalists or media destinations is explained, along with suggestions for content workflow to help you easily apply this to your projects. This is a presentation on digital PR & content marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
Social content creation is the development of material intended for self-expression, distribution, marketing, and publication across various mediums. The content, format, and attribute for any social content offers unique advantages and can be tailored to fit the specific goals of a social media strategy. By understanding the strengths and best practices, brands and individuals can create compelling, engaging content that resonates with their target audience. This is a presentation on social media content for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Exploring Effective Modes of Content for Communication Success.BicAdsDigital
In the dynamic realm of communication, the choice of content mode significantly impacts successful interactions. From written and visual content to audio and interactive formats, each mode offers unique advantages for effectively conveying messages and engaging with the audience. By understanding and leveraging these diverse content modes, communicators can forge strong connections, foster engagement, and achieve their communication goals in the digital age.
Benefits and Trends of Long Form Contentsocial473307
Long-form content is a type of content that is typically
longer than 1,000 words and provides in-depth
information on a particular topic. It can take the form of
articles, blog posts, whitepapers, and even videos.
Long-form content is becoming increasingly popular as
people seek out more comprehensive information on the
topics they are interested in. In an era where attention
spans are constantly challenged, long-form content
stands as a testament to the enduring human thirst for
knowledge and meaningful engagement.
The process of producing useful, educational, and interesting content for various web platforms is known as content creation. It entails creating blog posts, info-graphics, videos, and other types of media that appeal to and meet the needs of the target audience. The essential steps to producing engaging content that engages readers will be covered in this section.
Effective content creation is critical for various reasons. For starters, it enables businesses to establish their knowledge and authority in their industries. Customers are more likely to trust and engage with a company when they believe it to be educated and trustworthy. Second, valuable content contributes to search engine optimization (SEO) efforts, making it easier for potential customers to reach the brand via search engines. Furthermore, providing shareable content can lead to organic growth as consumers share it with their networks, increasing the brand’s reach.
Great content has the capacity to fascinate, inspire, and engage its audience. Great content, whether in the form of an essay, video, social media post, or any other form of creative expression, can have a long-term impact on individuals and communities alike. Outstanding content communicates directly to the hearts and minds of its audience, eliciting emotions, igniting debate, and motivating action. It has the capacity to generate deep connections with the audience while also building trust and credibility. Aside from its initial impact, great material has the capacity to persist, transcending time and boundaries and continuing to reverberate and influence long after it is created. In today’s digital ecosystem, where information overload is frequent, important, and outstanding material stands out as a beacon of clarity and relevance, making it an essential asset.
Creating content that has an impact need paying attention to a few essential elements:
Recognizing the Target Audience
It is critical to establish the target audience before beginning content creation. Understanding their requirements, preferences, pain spots, and hobbies will aid in tailoring material to properly resonate with them.
Storytelling and Participation
Humans are inherently drawn to stories. Using storytelling strategies in content creation captures readers’ attention, making the text more relatable and memorable.
Adding Value
The information, education, or entertainment value of the content should be considered. Providing value to your audience will keep them coming back for more and will help you establish brand loyalty.
Reliability
Consistency in tone, style, and posting schedule aids in the development of a brand identity and develops a sense of dependability.
CTA (Call-to-Action)
Every piece of content should include a clear CTA that drives the audience to the desired action, whether it’s signing up for a newsletter or purchasing something.
https://nidmindia.com/
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
Content marketing is a strategic digital marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The primary goal is to build trust, credibility, and brand loyalty over time. Content can take various forms, including blog posts, articles, videos, infographics, podcasts, and more. By providing helpful and informative content, businesses aim to address their audience's needs and interests while subtly promoting their products or services. Effective content marketing can drive organic traffic, nurture leads, and ultimately convert prospects into customers. It's a long-term strategy that emphasizes building relationships and establishing authority within a niche or industry.
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
Social content creation is the development of material intended for self-expression, distribution, marketing, and publication across various mediums. The content, format, and attribute for any social content offers unique advantages and can be tailored to fit the specific goals of a social media strategy. By understanding the strengths and best practices, brands and individuals can create compelling, engaging content that resonates with their target audience. This is a presentation on social media content for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Exploring Effective Modes of Content for Communication Success.BicAdsDigital
In the dynamic realm of communication, the choice of content mode significantly impacts successful interactions. From written and visual content to audio and interactive formats, each mode offers unique advantages for effectively conveying messages and engaging with the audience. By understanding and leveraging these diverse content modes, communicators can forge strong connections, foster engagement, and achieve their communication goals in the digital age.
Benefits and Trends of Long Form Contentsocial473307
Long-form content is a type of content that is typically
longer than 1,000 words and provides in-depth
information on a particular topic. It can take the form of
articles, blog posts, whitepapers, and even videos.
Long-form content is becoming increasingly popular as
people seek out more comprehensive information on the
topics they are interested in. In an era where attention
spans are constantly challenged, long-form content
stands as a testament to the enduring human thirst for
knowledge and meaningful engagement.
The process of producing useful, educational, and interesting content for various web platforms is known as content creation. It entails creating blog posts, info-graphics, videos, and other types of media that appeal to and meet the needs of the target audience. The essential steps to producing engaging content that engages readers will be covered in this section.
Effective content creation is critical for various reasons. For starters, it enables businesses to establish their knowledge and authority in their industries. Customers are more likely to trust and engage with a company when they believe it to be educated and trustworthy. Second, valuable content contributes to search engine optimization (SEO) efforts, making it easier for potential customers to reach the brand via search engines. Furthermore, providing shareable content can lead to organic growth as consumers share it with their networks, increasing the brand’s reach.
Great content has the capacity to fascinate, inspire, and engage its audience. Great content, whether in the form of an essay, video, social media post, or any other form of creative expression, can have a long-term impact on individuals and communities alike. Outstanding content communicates directly to the hearts and minds of its audience, eliciting emotions, igniting debate, and motivating action. It has the capacity to generate deep connections with the audience while also building trust and credibility. Aside from its initial impact, great material has the capacity to persist, transcending time and boundaries and continuing to reverberate and influence long after it is created. In today’s digital ecosystem, where information overload is frequent, important, and outstanding material stands out as a beacon of clarity and relevance, making it an essential asset.
Creating content that has an impact need paying attention to a few essential elements:
Recognizing the Target Audience
It is critical to establish the target audience before beginning content creation. Understanding their requirements, preferences, pain spots, and hobbies will aid in tailoring material to properly resonate with them.
Storytelling and Participation
Humans are inherently drawn to stories. Using storytelling strategies in content creation captures readers’ attention, making the text more relatable and memorable.
Adding Value
The information, education, or entertainment value of the content should be considered. Providing value to your audience will keep them coming back for more and will help you establish brand loyalty.
Reliability
Consistency in tone, style, and posting schedule aids in the development of a brand identity and develops a sense of dependability.
CTA (Call-to-Action)
Every piece of content should include a clear CTA that drives the audience to the desired action, whether it’s signing up for a newsletter or purchasing something.
https://nidmindia.com/
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
Content marketing is a strategic digital marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The primary goal is to build trust, credibility, and brand loyalty over time. Content can take various forms, including blog posts, articles, videos, infographics, podcasts, and more. By providing helpful and informative content, businesses aim to address their audience's needs and interests while subtly promoting their products or services. Effective content marketing can drive organic traffic, nurture leads, and ultimately convert prospects into customers. It's a long-term strategy that emphasizes building relationships and establishing authority within a niche or industry.
Why Eye-Catching Visuals Need to be a Part of Your Content Marketing StrategyNirvana Canada
Great content is designed to educate, engage, and entertain. However, in an age where digital material is abundant, and attention spans are fleeting, captivating audiences require more than well-crafted content.
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...digipromarketer09
Explore the artistry of content marketing with an in-depth dive into strategies for unparalleled success. Uncover the secrets to crafting compelling narratives, engaging your audience, and driving meaningful results in the dynamic landscape of digital content
Content marketing-Management career institute PoojaPatidar11
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
Unveiling the Power of Buying Social Media Gains: Strategies for GrowthSMGains1
Why SMGains Are The Best to Buy Social Gains?
Are you frustrated that you’re not getting enough attention on Social Platforms? e?
SMGains lets you give your profile a much-needed boost, that’ll get you noticed in no time.
With SMGains you’ll get Social gains at the click of a button. Simply BUY YOUR SOCIAL GAINS from our range of options, or check out our bundles.
Case Study: Content to Conversion: Is Your Content Driving the Right Path?
Content has become the catalyst for audience engagement, and the role of earned media in driving organizational success has been strengthened as a result. However, in this rush to content being "king", we have begun to lose sight on what we want that content created to achieve. At the outset of any campaign one must ask; what is the conversion metric we hope to attain to build awareness and spark action. Be it views, shares, sales; that metric is the key to any content marketing strategy. As your brand (whether B2C, B2B, or Non-profit) provides context around the conversation, we have to ask how your strong and compelling content is driving your desired outcomes.
Presented by: Ninan Chacko, Chief Executive Officer, PR Newswire
www.bdionline.com
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
Social Media Marketing involves everything related to managing social media accounts, including social content, leveraging analytics, engaging with your audience, and staying adaptable to frequent algorithm changes. Businesses can maximize the impact of their social media presence with effective planning and measurement of their strategy. This is a presentation on social media marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Social Media Strategies | Social Media post | Social Networksdevbhargav1
In today's digital age, creating compelling content is only part of the equation for success. To truly maximize your online reach and impact, you need your audience to become advocates by sharing your content on social media platforms. Encouraging social sharing can significantly boost your content's visibility, credibility, and engagement. In this article, we'll explore effective strategies to inspire your audience to share your content with their networks.
Content Writing Course in Chandigarh.pptxasmeerana605
Content writing is the process of creating and publishing written content for a variety of purposes, including marketing, education, and entertainment. Content writers must be able to research topics, write in a clear and concise style, and edit their work for grammar and spelling errors.
Social Media Strategies | Social Media post | Social Networksdevbhargav1
In today's digital age, creating compelling content is only part of the equation for success. To truly maximize your online reach and impact, you need your audience to become advocates by sharing your content on social media platforms. Encouraging social sharing can significantly boost your content's visibility, credibility, and engagement. In this article, we'll explore effective strategies to inspire your audience to share your content with their networks.
Content Marketing lecture to Griffith college Diploma in online marketing, sales and digital strategy. Gives an introduction toinbound marketing, atrraction marketing, content marketing, pull marketing etc....
Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers an overview of content and inbound marketing strategies, and case studies
Social Media Marketing Strategies for Your Business.pptxTecnovision
Social media is emerging as a powerful instrument for businesses to stay connected with their audience, develop brand presence, and drive growth in the quickly changing digital world.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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Why Eye-Catching Visuals Need to be a Part of Your Content Marketing StrategyNirvana Canada
Great content is designed to educate, engage, and entertain. However, in an age where digital material is abundant, and attention spans are fleeting, captivating audiences require more than well-crafted content.
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...digipromarketer09
Explore the artistry of content marketing with an in-depth dive into strategies for unparalleled success. Uncover the secrets to crafting compelling narratives, engaging your audience, and driving meaningful results in the dynamic landscape of digital content
Content marketing-Management career institute PoojaPatidar11
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
Unveiling the Power of Buying Social Media Gains: Strategies for GrowthSMGains1
Why SMGains Are The Best to Buy Social Gains?
Are you frustrated that you’re not getting enough attention on Social Platforms? e?
SMGains lets you give your profile a much-needed boost, that’ll get you noticed in no time.
With SMGains you’ll get Social gains at the click of a button. Simply BUY YOUR SOCIAL GAINS from our range of options, or check out our bundles.
Case Study: Content to Conversion: Is Your Content Driving the Right Path?
Content has become the catalyst for audience engagement, and the role of earned media in driving organizational success has been strengthened as a result. However, in this rush to content being "king", we have begun to lose sight on what we want that content created to achieve. At the outset of any campaign one must ask; what is the conversion metric we hope to attain to build awareness and spark action. Be it views, shares, sales; that metric is the key to any content marketing strategy. As your brand (whether B2C, B2B, or Non-profit) provides context around the conversation, we have to ask how your strong and compelling content is driving your desired outcomes.
Presented by: Ninan Chacko, Chief Executive Officer, PR Newswire
www.bdionline.com
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
Social Media Marketing involves everything related to managing social media accounts, including social content, leveraging analytics, engaging with your audience, and staying adaptable to frequent algorithm changes. Businesses can maximize the impact of their social media presence with effective planning and measurement of their strategy. This is a presentation on social media marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Social Media Strategies | Social Media post | Social Networksdevbhargav1
In today's digital age, creating compelling content is only part of the equation for success. To truly maximize your online reach and impact, you need your audience to become advocates by sharing your content on social media platforms. Encouraging social sharing can significantly boost your content's visibility, credibility, and engagement. In this article, we'll explore effective strategies to inspire your audience to share your content with their networks.
Content Writing Course in Chandigarh.pptxasmeerana605
Content writing is the process of creating and publishing written content for a variety of purposes, including marketing, education, and entertainment. Content writers must be able to research topics, write in a clear and concise style, and edit their work for grammar and spelling errors.
Social Media Strategies | Social Media post | Social Networksdevbhargav1
In today's digital age, creating compelling content is only part of the equation for success. To truly maximize your online reach and impact, you need your audience to become advocates by sharing your content on social media platforms. Encouraging social sharing can significantly boost your content's visibility, credibility, and engagement. In this article, we'll explore effective strategies to inspire your audience to share your content with their networks.
Content Marketing lecture to Griffith college Diploma in online marketing, sales and digital strategy. Gives an introduction toinbound marketing, atrraction marketing, content marketing, pull marketing etc....
Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers an overview of content and inbound marketing strategies, and case studies
Social Media Marketing Strategies for Your Business.pptxTecnovision
Social media is emerging as a powerful instrument for businesses to stay connected with their audience, develop brand presence, and drive growth in the quickly changing digital world.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Lecturer: Valters Lauzums 2024
Overview & Concepts
Creating unique content that has enough value to be pitched and shared by other
handles is an important part of growing audiences and organic visibility.
3. The shapes and
sizes of content
An idea can be turned into a social post, a video, a website article, all 3
together, or any other format that makes sense, like downloadable
content or a podcast. Knowing where to invest your time will be
determined by your capabilities and resources, and predicting the
outcome of these different choices.
4. Content refers to any information or experiences that are
directed towards an end-user or audience. This can
include written text (articles, blogs, product descriptions),
visual media (videos, images, infographics), or interactive
elements (quizzes, polls) on any digital platform.
Content Marketing
is an Investment
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a
clearly-defined audience. Content marketing aims to
establish expertise, promote brand awareness, and
provide helpful and engaging information.
5. Entertaining Content
Designed to provide amusement and enjoyment, by
capturing attention through its appeal to the unique
personality of the audience. Most frequently, the
purpose of this content is to amuse and create an
emotional connection with the audience.
Commercial Content
Promotes a product, service, or brand. Its primary
goal is to drive consumer behavior towards making a
purchase or endorsing a brand. Effective commercial
content highlights the features and benefits of an
offer in a way that is persuasive for the audience.
Informational Content
Focused on educating and informing the audience
about any range of topics. Informational content
aims to enhance the audience's knowledge and
understanding of subjects through accurate and
clearly presented information.
Content Pillars
Primary Categories
6. Articles & Blog Posts
Long-form articles that provide in-depth analysis or
reporting tend to engage readers longer. How-to
guides, tutorials, and DIY posts are particularly
popular for users looking for practical advice or
learning new skills on various topics.
Audio Content
Audio formats (podcasts) cater to the growing
demand for on-the-go content consumption. They
are excellent for building a personal connection with
the audience through a more intimate audio format
and are effective for in-depth discussions.
Social Media Content
Content such as short videos and interactive posts
on platforms like Facebook, Instagram, and TikTok
sees high levels of engagement. Videos on Twitter are
6 times more likely to be retweeted than photos and
3 times more likely than GIFs. (Twitter)
Content Formats
Professional Techniques
Infographics
Infographics allow complex information to be
condensed into an easy-to-understand visual format
that can quickly communicate key facts and figures.
They are easily integrated into other formats.
Unique Web Content
Unique web content exists outside of a company’s UX
format and provide a focused and unique
presentation on a specific topic/purpose. Ideal for
high-impact campaigns and PR opportunities.
Ebooks & PDFs
Books and PDF reports offer detailed content on
specific topics, providing significant value to the
audience. They are effective for B2B lead generation
as they can be offered in exchange for contact info.
7. Value in the context of content and audiences refers to the
relevance and benefits that the content provides to its viewers
or readers. What is the specific reason that your content is so
good that someone will share it with their own audience?
Content Value
The Reuters Institute for the Study of Journalism reports that 59% of users
rely on content that comes from a well-known media brand.
Content serves multiple roles—from educating and entertaining to
solving problems and building trust. Each dimension of content adds a
layer of value that enhances user engagement and brand loyalty.
8. 92
Content Format
of consumers prefer visual
content over text content
Each format has unique strengths and is suited to specific
contexts and user preferences. Choosing the right content format
is crucial for maximizing engagement, enhancing information
retention, and meeting the strategic platform goals.
%
Over 1 billion hours of videos are
watched on YouTube each day
Content Preferences
Content preferences vary widely among individuals, influenced by
demographic factors, personal interests, and the specific context
in which the content is consumed. These preferences dictate not
only the type of content—such as articles, videos, podcasts, or
infographics—but also its tone, complexity, and format.
Combinations of text, video, audio, and interactive elements
Identify and target audience preferences and context
9. Personalization refers to the tailoring of content and
experiences to individual users based on their preferences,
behaviors, and past interactions. Relevance ensures that
the content is applicable and timely, addressing current
needs or interests of the audience. Together,
personalization and relevance maximize the impact of
content by ensuring it resonates more deeply with each
user, driving higher engagement rates and sharing.
Personalized &
Relevant Content
Content serves multiple roles—from educating and entertaining to
solving problems and building trust. Each dimension of content adds
a layer of value that enhances user engagement and brand loyalty.
10. Emotional Value
Content that resonates with an audience's feelings,
such as aspirations through stories, shared
experiences, or statements on political issues.
Inspirational Value
Content that motivates or inspires the audience to
take action, change their behavior, or engage with a
community or cause.
Visual Value
Visual content such as photography, graphics, and
animations can captivate the audience's attention
through the aesthetic merit of the content.
Entertainment Value
Content that provides amusement or enjoyment. This
type of content aims to entertain users and may
provide separate benefit types as a supplement.
Practical Value
Content that offers practical advice, tips, and solutions
to problems. For example, how-to guides, tutorials, and
reviews that help perform tasks or make decisions.
Interaction Value
Content that encourage interaction among users by
facilitating a space for discussion and connection
helps build relationships and a sense of community.
Informational Value
Content that educates or informs the audience about
specific topics, helping them gain knowledge or
understanding in varying depth..
Humor Value
Content that brings humor has significant sharing
potential and builds a sense of connection through
laughter around relevant concept.
Curatorial Value
Content that curates or aggregates other content
brings value by saving time and providing a filtered
insight into a topic for other users.
Benefits & Relevance Categories for Content Value
11. Trust &
Credibility
How will the content audience trust your content? What is the perception
for the context and source of content? This matters more for larger
publications and context where data/research is emphasized.
Building Credibility
Large brands have an advantage in trust through existing
audience awareness. Trust can also be build through visual
presentation and the outward appearance of credibility and
association with other trusted brands. Create the aura of
credibility within your content by citing reliable sources,
providing evidence, and maintaining a consistent, honest
voice in your content and communication.
The Reuters Institute for the Study of Journalism reports that 59% of
users rely on content that comes from a well-known media brand.
12. Validation from
Trusted Users
Information and content shared by influencers is
commonly seen as validation. Content that is
shared by individuals or brands which have
existing influence on any given user will carry
significant weight in content perception.
63% of consumers trust influencers' opinions of
products much more than what brands say
about themselves. (Edelman)
13. Lecturer: Valters Lauzums 2024
Content Outreach
PR outreach is a strategic communication process that involves engaging with various
media destinations, influencers, and other stakeholders to promote content.
14. Digital PR
The practice of PR in the digital space is essential for building
relationships with media destinations and key opinion leaders who can
help amplify content to a broader audience. PR is essentially getting your
content shared by other people.
Digital PR generally aims to earn mentions on media and social handles,
frequently to improve organic search engine visibility by earning
high-quality backlinks from website, as well as brand awareness from
social handles with significant followers. Engaging with influencers,
bloggers, and other digital content creators is a crucial part of digital PR,
because these individuals place you in front of a new audience.
63% of PR professionals say that media relations is becoming
harder, mainly due to the shrinking newsrooms and the increase
in PR pitches journalists receive.
15. Determine the primary audience of the media outlets you
are targeting. Look at their readership demographics,
reach, and the general content style. Identify who you are
trying to reach with audience research, and use this to
identify other websites or platforms that might be relevant.
Build a list of journalists, influencers, opinion leaders, and
media outlets from your research.
Identify Audience
and Outlets
Tools like Cision, Muck Rack, and even LinkedIn can help you find
journalists by their beats and submit press releases. Many press
releases have minimal or no impact due to insignificance.
Journalists usually cover specific topics, known as beats. Identify
journalists who cover the beat relevant to your story.
16. Relevance and
trending topics
Finding trending content topics is essential for keeping your content
relevant and engaging. Several tools can help you identify these trends
across various platforms and industries. This allows you to tap into the
“zeitgeist” if your audience, and ensure deeper content relevance.
17. BuzzSumo
This tool allows you to see what content is most
shared on social media and which topics are
trending within your industry. You can search by
keyword or domain to discover the most popular
content pieces and their engagement levels.
Feedly
An RSS feed aggregator that can help you keep track
of trending topics in your industry by subscribing to
various industry blogs, publications, and YouTube
channels. It’s useful for staying on top of relevant
publications and spotting emerging trends.
Google Trends
A free tool that lets you see the latest trends, data,
and visualizations from Google. Google Trends can
help you find out what searches are popular in your
region or globally and compare the volume of
searches between two or more terms.
Content Tools
Finding Trending Topics
SEM Rush
Semrush offers a tool that generates content ideas
based on relevance, competition, and popularity. It
provides headlines, questions, and related searches
that can help shape your content strategy.
Ahrefs
The content explorer feature within Ahrefs allows
users to search for popular content within their niche.
It's a powerful tool for discovering what gets attention
and how competitors are performing across content.
Reddit
Reddit can be a goldmine for discovering trending
topics and what is currently capturing the interest of
diverse online communities. Subreddits can be
particularly useful for niche topics.
18. Data & Research
Journalists are on the lookout for fresh, compelling data that can
support a narrative or introduce a new perspective. Exclusive research,
surveys, and in-depth analyses provide the factual backbone that many
articles need. When you can offer unique data that provides genuine
insights into industry trends, consumer behavior, or socio-economic
issues, you are very likely to capture a journalist's interest.
Thought Leadership
Journalists often seek authoritative voices that can provide expert
opinions or thoughtful commentary on a variety of topics, although this
has become difficult from increased competition. Well-crafted opinion
pieces or insightful commentary on current issues can attract attention
from journalists who value depth and expertise, but must have a
credibility and a strong pitch/offer for the topic.
19. Solutions to Problems
Content that highlights problems and offers solutions is one of the most
common types of content and tried & tested angle. Journalists
appreciate stories that contribute constructively to discussions by
introducing innovative ideas, products, or methods that address existing
challenges. This type of content can be newsworthy and provide value
to the audience by offering practical insights or other benefits.
Human Interest Stories
Stories that evoke emotion or relate to the human experience are
particularly compelling to journalists. These can range from an inspiring
story of an individual overcoming adversity, to a broader piece about a
community initiative that is making a difference. Human interest stories
connect with readers on a personal level, making them attractive to
journalists who are looking for emotionally salient content.
20. Analysis and Trends
Business services websites thrive by providing their audience with
industry insights and analysis. Companies can leverage their experience,
data, and subject-matter expertise to produce detailed reports and
articles that explore current trends, future predictions, or emerging
technologies within their sector. This is a common technique for various
B2B businesses and appealing for industry-specific publishers.
Regulatory Changes
Especially for industries that are heavily regulated, content that
interprets new laws, regulations, or compliance requirements is very
appealing for industry publications. Companies can analyze how these
changes affect the sector and provide guidance on navigating the new
rules. This type of content is indispensable for industry websites, as it
helps businesses stay informed and compliant.
21. Research what
gets coverage
Experienced PR professionals use their knowledge
of past and current coverage to predict what
content types and topics are likely to gain traction,
while ongoing research into current trends and
audience behaviors provides refinement.
Experience informs intuition and strategy, and
research validates choices and adapts tactics to
maximize potential media pickup.
22. Keep It Brief and Direct: Journalists are busy. Get to the point quickly, ideally in the
first paragraph, and ensure your message is easy to understand.
Use Multimedia: Include high-quality images, videos, or infographics if this will
enhance your story and make it more engaging.
Create a Compelling Subject Line: The subject line of your email can make or break
your pitch. Make sure it’s engaging and gives a clear idea of the content.
The Pitch
Your message should be clear, compelling, and tailored to each recipient.
Timing can also impact the effectiveness of your PR efforts. Following up is
an essential aspect of PR outreach, and the necessity to stay organized
with your outreach efforts.
Always check if the outlet has specific guidelines for submissions. These might
include preferred formats, contact points, or timing for sending pitches.
23. Rather than reaching out cold, it’s often more effective to build a
relationship with journalists and editors before pitching your story. Engage
with their content by commenting on articles, sharing their work, or
participating in discussions they start online. When the time comes to
pitch, a familiar name can make a significant difference.
Connections
Journalists often use platforms like Twitter to share stories they’ve written,
comment on industry trends, and even express personal views on topics.
Following them can provide deeper insights into their preferences and
potentially open up a direct line of communication.
Social Media
Relationships
24. Measuring
Success
Quality is essential, and half-baked efforts are a waste of time. It’s critical to track which
content gets picked up and what does not. By understanding and producing content that is
more likely accepted in outreach, you will dramatically enhance your efficiency in making this
a cost-effective marketing pillar and making this a repeatable process.