Want to know what Pinterest is all about?
Wondering how you as a small business can use Pinterest and gain followers?
You will be taken, step by step how to create a business account on Pinterest.
Next : How to connect Pinterest to your facebook account.
Lastly: I will show you how you can gain more followers on pinterest.
I hope you enjoy these slides.
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Te...substance151
According to the Experian’s The 2012 Digital Marketer: Benchmark and Trend Report, Pinterest and LinkedIn are the 3rd and the 4th largest social networks in the U.S.
While LinkedIn is still a premier social networking platform for professionals, Pinterest is quickly gaining momentum. Whether you like it or hate it, social media’s ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of today’s marketing discussions.
We see more and more companies shifting from “What is social media and why do we need to jump on the bandwagon?” to “How do we use these new tools strategically and effectively to strengthen our brand, deepen customer engagement and grow the bottom line?”
In this presentation, Ida Cheinman covers the strategies and tactics for building a brand, expanding a network, reaching new clients and enhancing credibility, reputation and visibility.
Want to know what Pinterest is all about?
Wondering how you as a small business can use Pinterest and gain followers?
You will be taken, step by step how to create a business account on Pinterest.
Next : How to connect Pinterest to your facebook account.
Lastly: I will show you how you can gain more followers on pinterest.
I hope you enjoy these slides.
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Te...substance151
According to the Experian’s The 2012 Digital Marketer: Benchmark and Trend Report, Pinterest and LinkedIn are the 3rd and the 4th largest social networks in the U.S.
While LinkedIn is still a premier social networking platform for professionals, Pinterest is quickly gaining momentum. Whether you like it or hate it, social media’s ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of today’s marketing discussions.
We see more and more companies shifting from “What is social media and why do we need to jump on the bandwagon?” to “How do we use these new tools strategically and effectively to strengthen our brand, deepen customer engagement and grow the bottom line?”
In this presentation, Ida Cheinman covers the strategies and tactics for building a brand, expanding a network, reaching new clients and enhancing credibility, reputation and visibility.
Social Media is here to stay and through it the opportunities to communicate, influence, inspire, and inform are offering us ever expansive ways to sustain relationships, build new ones, connect with like-minded others we would otherwise never meet, and to participate at a higher level in what’s happening in the world. In this session you will learn the basic elements of the top social media sites today and get the knowledge you need to start up your profiles and start creating your online presence right away!
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Powerpoint presentation to small businesses in Jonesboro, AR with fundamentals of starting on Pinterest presented by the Arkansas State University Small Business and Technology Development Center.
How Do I Get Followers On Facebook, Twitter, Instagram, Pinterest, Google+ & LinkedIn? Check Out This Slideshare. For more information on social media strategy, check out my blog at www.dgabrielmarketing.blogspot.com and check out my website at www.davidgabriel.branded.me
In this fast-paced 1 hour webinar, Brad Hanks, CEO of Connecting People With Success offers up tips to creating your Facebook official page, including the right title, keywords and tools to ensure your page is found and liked. Brad talks about techniques to enhance your Facebook SEO (search engine optimization), and how to manage your page in under 10 minutes per day. He also shows you how some of the most progressive business users are using their pages to capture business and make money!
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
First Class Social Media on an Economy Class BudgetDel Belcher
If you're reading this, chances are you run social media for your organization. If you run social media for your organization, chances are you feel you don't have the resources to do things the way you want. FEAR NOT! I've developed a time and cost saving method for creating and sustaining a scalable and very robust social media presence by focusing on efficiency. Time is money, so if you can save time when creating content, and get quality bang for your buck with that content, you are on your way to a first class social media operation!
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum valueT. A. McCann
Why entrepreneurs should use Twitter. Also covers analysis of "social CEOs" including Branson, Benioff, Cuban as well as specific tools and techniques to grow an entrepreneurs social following.
How to digitally start a Business - case studyLaura Cruceru
How to get started digitally with your new business? Google, Facebook, LinkedIn...social media & websites - still a mistery? Read this case study to find out more!
Social Media is here to stay and through it the opportunities to communicate, influence, inspire, and inform are offering us ever expansive ways to sustain relationships, build new ones, connect with like-minded others we would otherwise never meet, and to participate at a higher level in what’s happening in the world. In this session you will learn the basic elements of the top social media sites today and get the knowledge you need to start up your profiles and start creating your online presence right away!
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Powerpoint presentation to small businesses in Jonesboro, AR with fundamentals of starting on Pinterest presented by the Arkansas State University Small Business and Technology Development Center.
How Do I Get Followers On Facebook, Twitter, Instagram, Pinterest, Google+ & LinkedIn? Check Out This Slideshare. For more information on social media strategy, check out my blog at www.dgabrielmarketing.blogspot.com and check out my website at www.davidgabriel.branded.me
In this fast-paced 1 hour webinar, Brad Hanks, CEO of Connecting People With Success offers up tips to creating your Facebook official page, including the right title, keywords and tools to ensure your page is found and liked. Brad talks about techniques to enhance your Facebook SEO (search engine optimization), and how to manage your page in under 10 minutes per day. He also shows you how some of the most progressive business users are using their pages to capture business and make money!
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
First Class Social Media on an Economy Class BudgetDel Belcher
If you're reading this, chances are you run social media for your organization. If you run social media for your organization, chances are you feel you don't have the resources to do things the way you want. FEAR NOT! I've developed a time and cost saving method for creating and sustaining a scalable and very robust social media presence by focusing on efficiency. Time is money, so if you can save time when creating content, and get quality bang for your buck with that content, you are on your way to a first class social media operation!
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum valueT. A. McCann
Why entrepreneurs should use Twitter. Also covers analysis of "social CEOs" including Branson, Benioff, Cuban as well as specific tools and techniques to grow an entrepreneurs social following.
How to digitally start a Business - case studyLaura Cruceru
How to get started digitally with your new business? Google, Facebook, LinkedIn...social media & websites - still a mistery? Read this case study to find out more!
Pinterest Marketing 101. Amberly Rundell from Mannix Marketing shows you the benefits of using Pinterest for business, how to set up an account, and some basic tips and tricks to get more followers and build website traffic with this popular social media site.
Pinterest Marketing Strategies for growing your business. Pinterest has 400 Millions audience and most audience are Female. This network will helpful for industries which are relevant to Female Audience.
Pinterest Marketing | how to use pinterest for marketingsocialahsan
Pinterest Marketing | Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn). https://blog.socialchamp.io/how-to-use-pinterest-in-marketing/
It is a ppt on how Pinterest can be used by companies as part of thier social media marketing strategy and in turn increase sales and beyond.It was done by a group of students of Great Lakes Institute of Management,Chennai.
Want to use Pinterest for your business, but not sure if it's worth the effort, or if you're a good fit? Wondering how to get started? Looking for some Pinterest tips for success? Look no further!
Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Aw...Julia Campbell
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Optimize Your Pinterest Business Account in 7 Simple StepsBrand Red
Learn 7 ways to optimize a Pinterest Business Account without coming across as promotional. Pinterest users are constantly engaging with the media content being curated on the fastest-growing social media platform. Finding the users who are interested in your products and services is easy if you take the right steps to optimizing your engagement strategies.
Major Changes to the Facebook News Feed & How it Impacts Your Local BusinessRebecca Wardlow, CDMP
Facebook recently announced major changes are coming to how it ranks the posts, videos, and photos that appear in its users’ News Feeds. According to the official statement, Facebook will "be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as in, their friends and family, instead of Pages.
As a Facebook Page owner, you can expect to see less engagement on your page. But, that doesn't mean it's the end Facebook marketing. In fact, it's a great opportunity to re-evaluate your Facebook marketing by creating content that’s catered to the interests of your audiences and that drives meaningful interaction.
Learn what you can do in order to start, maintain, or grow your local business marketing presence on Facebook (even with the News Feed changes).
Live video is an incredibly powerful marketing tool! It allows you to cultivate a HUMAN relationship with your customers and audience. Learn everything you need to know before you go Live and what to do while you are actually live!
Black Friday, Small Business Saturday and Cyber Monday represent huge opportunities for your business. Even if you’re not a large retailer, it’s the one weekend of the year where consumers are most primed to buy. The holiday season is the most important (and profitable) time of year for most businesses. If you want to make 2017 your best year yet as an online or off-line retailer, then you need to be prepared and plan ahead.
Social media is a powerful marketing tool that can optimize sales strategies by generating leads and building out your email list. During this session, we will focus on create a journey that transitions fans into paying customers.
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.
Social Media Bootcamp was presented at Rock Valley College as an overview of the top 6 social media platforms. We used this presentation to determine which classes we should offer to the community and businesses in the area.
You will learn how to boost your personal and business presence, attract new leads and build referral relationships. This session is ideal for professionals at every level who want to learn new strategies for marketing themselves and their company, finding prospects, shortening the sales cycle, and getting results.
Topics covered:
- How to target companies and connect with the right people
- How to craft and optimize your profile
- How to find competitor and industry information
- Crucial LinkedIn etiquette
- How to establish yourself as a industry expert
- The best ways to promote yourself and your organization in - LinkedIn groups
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. Who Is Rebecca?
Local Google+
Ambassador
Social Media Speaker,
Trainer & Consultant
Teach social media
courses for Kishwaukee
College Continuing
Education
Web Design &
Development
eCommerce Project
Manager
Google+ eBook
(www.RebeccaWardlow)
Proud mom of 5 kids
3. Today’s Agenda
What Is Pinterest
Pinterest Statistics
Why Use Pinterest for Business
Pinterest Lingo
Branding Your Business on Pinterest
What To Pin
When To Pin
How To Pin
Pinterest Tips & Tricks
Pinterest Tools
4. What Is Pinterest
A social network
Allows users to visually share, curate, and
discover new interests by posting, also known
as ‘pinning,’ images or videos to their own or
others’ pinboards (i.e. a collection of ‘pins,’
usually with a common theme).
Users can either upload images from their
computer or pin things they find on the web
using the pinterest bookmarklet, pin it
button, or just a url.
5. Why Use Pinterest for Business
Over 12M monthly US unique visitors!
Average time spent is 72 minutes!
Drives more traffic than YouTube, LinkedIn &
Google+ COMBINED!
More exposure for your business!!
10M connected Facebook users
6. Why Use Pinterest for Business
It’s EXTREMELY viral in nature! Over 80% of pins
are repins!
It’s is entirely visual so people can consume info
quickly and share it even more quickly.
47% of U.S. online consumers have made a
purchase based on recommendations from
Pinterest.
7. Pinterest Lingo
Pin: An image posted to
Pinterest
Pinning: The act of
visually sharing content
Pin Board: A set of
theme-based pins.
Repin: Reposting
somebody else’s pin
Pin It Button: Button that
can be place on websites
Pinner: The person who
does the sharing
12. Convert Your Personal Account
Step 1: Go to
business.pinterest.com, a
nd click the red ‘convert
your existing account’
button.
Step 2: Input Basic
Information
Step 3: Profile Info
Step 4: Agree
13. Branding Your Business on Pinterest
Set-up A New Business Account
http://business.pinterest.com
20. What To Pin
Visual Content You Already Have
Strong Visuals from Blog Articles
Infographics and Data Charts
eBook and Book Covers
Photos of Your Customers
Create a Video Gallery
Feature Off-line Events
Showcase Your Business’ Personality
25. Examples of Brands doing it Right
Chobani Kitchen http://pinterest.com/chobani/
Oreck http://pinterest.com/oreck/
Mashable http://pinterest.com/mashable/
Etsy http://pinterest.com/etsy/
Drake University
http://pinterest.com/drakeuniversity/
General Electric
http://pinterest.com/generalelectric/
Peapod http://pinterest.com/peapoddelivers/
27. Survey
Your feedback is valuable! Please help us improve
our presentations and offerings. We appreciate
you taking the time to take this brief survey.
http://bit.ly/11IJwLt
28. Questions & Answers
CONNECT WITH REBECCA on
other social media platforms...
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions
• Pinterest http://pinterest.co
m/SocialSolutions
Editor's Notes
http://socialmediatoday.com/massarogi/1491491/pinterest-contest-guidelines-updated-what-you-need-knowDon't #1:SuggestthatPinterestsponsorsorendorsesyourbrandorthecontest.This is pretty self explanatory; Facebook requiresthesamething. Make sure youneversuggest in yourcontestcopyorcontestrulesthatPinterestendorsesorsponsorsthecontest.Don't #2:Requirepeopletopinfrom a selection—letthempintheirownstuff.Thisnewrule is a bigonebecausealmostall of thePinTo Win contestsrequiredpeopletopin a specificimage, piece of content, orchoosefrom a selection of things in ordertoenterthecontest. Under thenewguidelines, you can nolongerrequirepeopletopinspecificcontentforyourcontest.Don't #3:Makepeoplepinorrepinyourcontestrules. This is a biggie.Thismakes sense: Pinterestdoesn'twantitsusers' pinboardsfloodedwithcontestrulesfromallthedifferentconteststheyareentering. Re-pinningcontestrulesbringsnothingcreativeorinterestingtoPinterestand it can technically be seen as spam.Don't #4:Run a sweepstakeswhereeachpin, repin, board, like, orfollowrepresents an entry.This is anotherbig hit tothemanybrandsandbloggersthatrunPinTo Win contests. You can nolongerusetheseactions as a method of entryor as a form of awardingentriestocontestsbeingrundirectly on Pinterest.Don't #5:Encouragespammybehavior, such as askingparticipantstocomment. Again, thisgoesbacktoPinterestwantingtokeeptheir service clean of spam. Theywanttosteerclear of anythingthatdoesn'tbringcreativityandvaluetothePinterestcommunity.Don't #6:Ask pinnerstovotewithpins, repins, boards, orlikes. Thisrestrictionbasicallyeliminatesanyothertype of contestthatyou can run on Pinterest, since you can nolongerusePinterest as a voting platform wherethemostpins, repins, likesorcommentswins.Don't #7:Overdo it: contests can getoldfast.Thisneedsnoexplanation: don'tusePinterestsolelytoruncontests. Run fewercontestsandgiveawaysthatfocus on a highervalueproposition (withmoremeaningfulandsignificantprizes).Don't #8:Require a minimum number of pins. One is plenty.You can nolongerrequirepeopletopin a minimum number of items in ordertoenter. Again, Pinterestwantspeopletopinbased on inspirationandcreativityand not haveuserspinningmultiplepieces of contentjustbecause a contestrequires it.Do #1:RememberthatPinterestisallaboutpeoplediscoveringthingsthatinspirethem. Rewardqualitypinningoverquantity.Thisgoeshand in hand with many of the dont'smentionedabove. Pinterestisallaboutsticking to theirroots and they want people to rememberthat. Theydon't want it to become a hub for spam, sothey want people to staycreative, especiallywhenitcomes to choosingyourwinners.Do #2:Makeiteasy to getinvolved with clear and simpleinstructions.I'mgladtheymentionedthis one. Too manypeoplearestumped as to whytheircontestsfail (a post coming on thatlater), and the mainreasonisbecausetheycreatesuch a high barrier of entry.People want a quickway in and a quickway out, theydon't want to jumpthroughhoops in order to enteryourcontest. Follow the KISS methodwhenrunning a contest and youwillseeanincrease in participation.Do #3:Read Pinterest'santi-spam measures to keepyourcontestfun and useful.As Pinterestgrows, the population of spammerswithinPinterestgrows as well. Be sure to check out their blog post on fighting spam.Do #4:Check out theirbrandingguidelinesifyou'regoing to referencePinterest in anyway.The Pinterest branding guidelines are very specific, so if you plan to use the Pinterest logo or badge in any way, be sure to use them properly.ChoosingWinnersWith Pinterest'snewguidelines, youcan no longerchoosewinners of yourcontestatrandom. Pinterestwants to keepeverythingfocused on creativity, soyouwillhave to comeup with judgingguidelineswhencreating the rules for the contest. Remember, youcan'thaveothersvote on a winnereither by usingpins, repins, boards, orlikes.ContestRulesNowthatyoucan no longer run a Pin To Win contestwhereyouchoose a winneratrandom, yourcontestruleswillhave to be extremelyclear on the judgingmethods and criteria of how a winnerwill be chosen.Goals with a Pin To Win contestAs we consistentlysay, youneed to have a set of predetermined goalsin mind before running your contest. If you want to run a Pin To Win contest on Pinterest, your goal is probably going to be getting more followers and pins to grow your reach on Pinterest.Though, with the newguidelinesthiswill be tougher and itwillrequire a lot morecreativity on your part—whichisn'talways a badthing.Allroadslead to yourwebsiteUltimately, allroads in social media shouldleadback to yourwebsite. Thereis a current trend aroundgrowing a following on all the social networks in order to growyour business, but youdon'thavefullownership of yoursocial media profiles. However, itisgreat to leveragethese networks in buildingyourownaudience on yourwebsiteor mailing list.Thisiswhat we preachatViralSweep. Contestsshould be hosted on yourwebsite, and youshould be utilizingsocial networks likeFacebook, Twitter, and Pinterest to drivetraffic to yourwebsite in order to growyouraudience.A simpleway to start is by utilizing the available Pinterest buttons on your website and in your contests to grow your following.