Pinterest For Business
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This document promotes Pinterest as a way to increase website traffic, leads, and sales. It provides tips on setting up a Pinterest business account and boards, how to effectively pin content and engage with other users, and strategies for driving traffic and followers. These include creating collaborative boards, pinning high-quality images regularly, adding value through comments, integrating a "Pin It" button on your website, and running contests. The document also advertises the author's workshops on using Facebook and LinkedIn for business purposes.
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Pinterest For Business
- 1. Use Pinterest To Explode Your Traffic, Leads & Sales! Julie Mason Pinterest.com/TSMPrincess facebook.com/TheSocialMediaPrincess “The Social Media Princess”
- 5. Interesting Pinterest Stats www.TheSocialMediaPrincess.com Drives more referral traffic to websites than: LinkedIn YouTube COMBINED! Google+
- 7. Interesting Pinterest Stats www.TheSocialMediaPrincess.com Pins with a price will get a higher LIKE average
- 8. Benefits of Pinterest www.TheSocialMediaPrincess.com Visually displays your products/services Great for market research Helps you sell product Drives more traffic to your website
- 11. Getting Started on Pinterest www.TheSocialMediaPrincess.com 1. Sign up – www.pinterest.com 2. Pick an easy-to-remember username 3. Add a photo of yourself 4. Use keywords to describe who you are, what value you offer & what you’ll pin
- 12. Convert Account To Biz Page www.TheSocialMediaPrincess.com 1. www.business.pinterest.com 2. Select your business type 3. Update your contact name & email 4. Fill in your profile 5. Agreement = YES
- 13. Convert Account To Biz Page www.TheSocialMediaPrincess.com 6. Verify your website • Go to Settings on Pinterest Account • Download HTML verification file & upload that into your web browser (ensure it is not uploaded to a subfolder or Pinterest won’t be able to find it) • Complete the process by clicking on the bold “Click Here” in the verification screen – Pinterest will then check your website for the HTML file – once verified your URL will be displayed in full
- 15. Creating Your Boards www.TheSocialMediaPrincess.com • Click create board • Name your board (18 characters in all caps or 24 in lower case) Use keywords Be specific/unique ie: if you do holiday ideas for kids don’t call your board Holiday try instead Christmas with Kids (this helped on lady go from 4k followers to 12k quickly) • Choose a category • Write a board description • Pin images • Edit main board image
- 17. How To Pin www.TheSocialMediaPrincess.com • Get some tools Firefox addon “Pinterest Right-Click” Chrome extension “Shareaholic for Pinterest” Internet Explorer “Pinterest Toolbar” • Upload a pin • Repin • shareasimage.com Changes text into image
- 18. What To Pin www.TheSocialMediaPrincess.com • Pin AWESOME Content Here’s some popular categories: Quotes Interior spaces DIY or How To pins Infographics • Don’t overdo self-promotion Keep the balance with other’s pins • Always add a description with keywords • Add a price to the pin
- 20. Strategies www.TheSocialMediaPrincess.com 1. Collaborative Boards Helps to increase your followers 2. Be AWESOME 3. Add Value in Comments 4. Get a ‘Pin It’ button for your website 5. Run a Pinterest Contest
- 21. #1 - Collaborative Boards www.TheSocialMediaPrincess.com • Create a board • Click the + sign to add users You’ll need their Pinterest Username for this Invite only people you know or connected to on Pinterest • Anyone on the group board can add others Be sure everyone knows your policy on this (put it in description)
- 22. #1 - Collaborative Boards www.TheSocialMediaPrincess.com
- 23. Collaborative Boards Benefits www.TheSocialMediaPrincess.com • Every Contributor to that group board will now have that board show on their profile • When someone clicks FOLLOW ALL on that Contributors profile – that will also include the group board that YOU set up and are pinning to. • This means GREATER EXPOSURE and MORE FOLLOWERS
- 24. #2 - Be AWESOME www.TheSocialMediaPrincess.com • Pin what you LOVE...what is AWESOME • Pin clear, stunning images (you can pin video too) • Tall images have more fun (and more repins!) • Max pin dimensions 600px (W) x 5000px (H) • Pin frequently (best time is evening)
- 25. #2 - Be AWESOME www.TheSocialMediaPrincess.com Lionsgate went from 200K to 400K views of their videos within 5 days just from pinning
- 26. #2 - Be AWESOME www.TheSocialMediaPrincess.com Want inspiration – check out the co-founder of Pinterest Ben Silbermann
- 27. #3 - Comment To Stand Out www.TheSocialMediaPrincess.com • 80% of people will just repin from their newsfeeds on Pinterest • By commenting you will immediately start to stand out • Plus when the pin gets repinned, your comment goes with it • Pin clear, stunning images
- 28. #4 - Add A Widget To Your Site www.TheSocialMediaPrincess.com • http://about.pinterest.com/goodies/ • 4 types of buttons/widgets including: Pin It Button – lets people pin form your website helping to share your content Follow Button – lets people follow you and grow your social reach Profile Widget – Shows up to 30 of your latest pins – helps to display the value you offer on your Pinterest account Board Widget – lets you show up to 30 of your board’s latest pins...its useful if there’s one board in particular that will appeal to your visitors
- 29. Cool Tools www.TheSocialMediaPrincess.com DESIGN TOOLS • Picmonkey.com – make pictures fun • Someecards.com – fun posts • Piktochart.com – infographics STRATEGY TOOLS • Repinly.com – market research & influencers • Pinreach.com – analytics, research & influencers • http://pinterest.com/source/thesocialmediaprincess.com/ This shows who is pinning from your website
- 30. Facebook & LinkedIn Workshops 1-Day Interactive Workshops Bring your laptop Implement as you learn Get RESULTS faster! www.TheSocialMediaPrincess.com
- 31. Facebook Workshop You will discover: How to develop an effective strategy Setting up & optimising your accounts How to find, attract & convert prospects What type of posts generate results & when to post them Secret strategies that generate RESULTS! www.TheSocialMediaPrincess.com
- 32. Andrew & Daryl Grant – Our Internet Secrets www.TheSocialMediaPrincess.com Facebook Workshop
- 33. LinkedIn Workshop You will discover: How to create a powerful profile Develop an effective strategy How to build brand awareness & traffic Secret ‘stalking’ strategies What & when to post How to generate great leads & sales www.TheSocialMediaPrincess.com
- 34. LinkedIn Workshop Some Results Attendees Have Had: $150,000 Contract Through LinkedIn Strategy! www.TheSocialMediaPrincess.com
- 35. LinkedIn Workshop www.TheSocialMediaPrincess.com Some Results Attendees Have Had: I Thought I Knew All About LinkedIn But I Was Blown Away!! I’ve just attended a LinkedIn Workshop with Julie Mason, The Social Media Princess. Now I thought I knew LinkedIn and I currently get about 60% of my business from LinkedIn but I’ve just been blown away by the stuff that I’ve learnt today and just for the one idea I got towards the end I would have come and paid full fee! So if you are contemplating learning more about LinkedIn – and you should be if you are in business – then this workshop is a MUST! ~ Geoff Kirkwood AustraliasBusinessMentor.com
- 36. Special Offer! Register for BOTH workshops For just $398! Save $200.00 www.TheSocialMediaPrincess.com TONIGHT ONLY!