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Holiday Marketing Tips and Tricks

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Rebecca Wardlow, CDMP
Rebecca Wardlow, CDMP

Black Friday, Small Business Saturday and Cyber Monday represent huge opportunities for your business. Even if you’re not a large retailer, it’s the one weekend of the year where consumers are most primed to buy. The holiday season is the most important (and profitable) time of year for most businesses. If you want to make 2017 your best year yet as an online or off-line retailer, then you need to be prepared and plan ahead.

Marketing
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Holiday Marketing Tips & Tricks #HighlandsWorkshop
Rebecca Wardlow Certified Digital Marketing Specialist #HighlandsWorkshop TODAY’S PRESENTER
• Setting a goal • Creating an offer • Using a calendar • Preparing your website • Ad Channels • Landing page • Tracking pixels •Q&A #HighlandsWorkshop TODAY’S PRESENTERWHAT WE’LL COVER
#HighlandsWorkshop TIP #1: SET A GOAL
TIP #2: CREATE AN OFFER • Percentage discount • Dollars off • Secret sales for VIPs • Free Shipping or 
 gift wrapping • Free gift with purchase • Offer gift card deals • Promote a charity • Contest or raffle • Extended hours #HighlandsWorkshop TIP #2: THE OFFER
#HighlandsWorkshop TIP #3: SCHEDULE
#HighlandsWorkshop GOOGLE CALENDAR
• Spike in traffic • Update inventory, store house, holiday shipping deadlines • Prominently display promotion • Landing page • Add live chat • Mobile-friendly #HighlandsWorkshop TIP #4: YOUR WEBSITE
#HighlandsWorkshop THINK MOBILE! Over 70% of Thanksgiving Day web traffic done 
 on a mobile device. Source: WalMart
Determine Which Ad Channels to Focus On • Blog Posts • Email Marketing • Pay-Per-Click (Google Adwords) • Facebook Ads • Social Media • Retargeting #HighlandsWorkshop TIP #5
#HighlandsWorkshop BLOG POSTS
#HighlandsWorkshop EMAIL MARKETING
#HighlandsWorkshop EMAIL SCHEDULE • Monday before Thanksgiving • Wednesday before Thanksgiving • Thanksgiving Day • Black Friday • Small Business Saturday • Cyber Monday • Tuesday after Cyber Monday
#HighlandsWorkshop SOCIAL MEDIA
#HighlandsWorkshop GO LIVE! •Host virtual events •Random giveaway •Live Q&A •Flash Sale (only while live) •Discount •Backstage tour of your business •Promote upcoming events •Tease new products
Use words to entice shoppers: • “Free Shipping” • “Percent Off” • “Black Friday” • “Cyber Monday” • “Holiday Sale” #HighlandsWorkshop GOOGLE ADWORDS
https://adespresso.com/blog/facebook-ads-examples-for-black-friday-and-holiday-advertising/ For inspiration check out 55 holiday Facebook examples: #HighlandsWorkshop FACEBOOK ADS
#HighlandsWorkshop TIP #6: LANDING PAGES
#HighlandsWorkshop RETARGETING
#HighlandsWorkshop TIP #7: TRACKING
#HighlandsWorkshop TIP #8: KEEP ENGAGING
#HighlandsWorkshop TIP #9: REFLECT
#HighlandsWorkshop Q&A // NEED HELP? https://www.facebook.com/groups/HighlandsWorkshops/ JOIN FREE FACEBOOK GROUP GOT QUESTIONS?

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