This document provides tips for building an email list and communicating with subscribers. It discusses the benefits of email marketing and emphasizes the importance of only emailing those who opt-in. It recommends using an email service provider to send CAN-SPAM compliant messages and outlines best practices for list building, email design, tracking results, and relationship building. The key takeaways are to focus on permission-based opt-ins, consistent quality content, and personalization to engage subscribers over time.
Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
SEO, SoMe. SEM, OMG! How to make sense of the alphabet soup use them together to optimize online marketing efforts. A detailed tutorial on strategy, protocol and measurement.
FSC Interactive is an online marketing firm in New Orleans that specializes in Social Media, SEO and Paid Search.
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.
Lin Humphrey's suggested approach to personal branding via social media with a focus on Linkedin & Twitter. Created for Texas Tech's Society for the Advancement of Management.
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
SEO, SoMe. SEM, OMG! How to make sense of the alphabet soup use them together to optimize online marketing efforts. A detailed tutorial on strategy, protocol and measurement.
FSC Interactive is an online marketing firm in New Orleans that specializes in Social Media, SEO and Paid Search.
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.
Lin Humphrey's suggested approach to personal branding via social media with a focus on Linkedin & Twitter. Created for Texas Tech's Society for the Advancement of Management.
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorel Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. This webinar shows you what you need to know to get started with an effective email campaign today!
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
Major Changes to the Facebook News Feed & How it Impacts Your Local BusinessRebecca Wardlow, CDMP
Facebook recently announced major changes are coming to how it ranks the posts, videos, and photos that appear in its users’ News Feeds. According to the official statement, Facebook will "be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as in, their friends and family, instead of Pages.
As a Facebook Page owner, you can expect to see less engagement on your page. But, that doesn't mean it's the end Facebook marketing. In fact, it's a great opportunity to re-evaluate your Facebook marketing by creating content that’s catered to the interests of your audiences and that drives meaningful interaction.
Learn what you can do in order to start, maintain, or grow your local business marketing presence on Facebook (even with the News Feed changes).
Live video is an incredibly powerful marketing tool! It allows you to cultivate a HUMAN relationship with your customers and audience. Learn everything you need to know before you go Live and what to do while you are actually live!
Black Friday, Small Business Saturday and Cyber Monday represent huge opportunities for your business. Even if you’re not a large retailer, it’s the one weekend of the year where consumers are most primed to buy. The holiday season is the most important (and profitable) time of year for most businesses. If you want to make 2017 your best year yet as an online or off-line retailer, then you need to be prepared and plan ahead.
Social media is a powerful marketing tool that can optimize sales strategies by generating leads and building out your email list. During this session, we will focus on create a journey that transitions fans into paying customers.
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.
Social Media Bootcamp was presented at Rock Valley College as an overview of the top 6 social media platforms. We used this presentation to determine which classes we should offer to the community and businesses in the area.
You will learn how to boost your personal and business presence, attract new leads and build referral relationships. This session is ideal for professionals at every level who want to learn new strategies for marketing themselves and their company, finding prospects, shortening the sales cycle, and getting results.
Topics covered:
- How to target companies and connect with the right people
- How to craft and optimize your profile
- How to find competitor and industry information
- Crucial LinkedIn etiquette
- How to establish yourself as a industry expert
- The best ways to promote yourself and your organization in - LinkedIn groups
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Today’s Agenda
The importance of
building your email list
Tips for building your
email list
Ways to communicate
with your list.
3. Your Email List
“A list of people who have asked
to subscribe to your emails.”
4. Email Statistics
Email marketing has an ROI of 4,300%
91% of consumers check their email at least
once a day
66% of US online consumers, ages 15 and up
made a purchase as a result of email marketing
messages.
Over 70% of mobile purchasing decisions are
influenced by promotional emails.
Nearly one third of email recipients open email
based on subject line alone.
Source: http://bit.ly/1ai92i3
5. Benefits of Your Email Marketing
• Is relatively inexpensive
• Has immediacy
• Yields quick results
• Gives you new insights
• Allows you to send personalized messages
• Allows you to segment and test
12. E-mail Newsletter
Gone are the days where you compose your
message in Microsoft Word with some clip art
Then sent it out as an attachment using your
email program like Outlook, Yahoo, MSN, AOL,
gmail, etc.
13. Be CAN-SPAM Compliant!
Your email must be for a legitimate offer and not a scam or offer
of pornography, prescription drugs or other questionable legal
products.
You must identify yourself and/or your company name in the
email
You must provide your physical or mailing address in the email (I
recommend in the footer)
You must provide remove instructions or include a link that
recipients can click on to remove themselves from future
mailings
You must comply with all remove requests and avoid sending
any more emails to people who ask to be removed.
Let recipients know How to Opt Out of future emails
Monitor what others do on your behalf
14. CAN-SPAM Penalties
Each separate email in violation of the law is
subject to penalties of up to $16,000, and
more than one person may be held responsible
for violations.
15. 1. Get An Email Service Providers
The following providers are all CAN-SPAM
compliant:
MailChimp
aWeber
Get Response
Constant Contact
Infusion Soft
19. 3. Build A Permission Based List
Ask before you “blast”!
Never send email marketing to anyone that has
not requested them from you
Use the double opt-in form
Ask subscribers to add you email address to
their contact list. Stops your emails from going
to spam.
Before you click “Send” button, ask yourself
“Did every recipient on this list give me permission to
send them email marketing?”
20. 4. Compose Email
The Subject Line
The From Line
The Headings &
Subheadings
Personalize Email
The Next Step or Call To
Action
Subject Line for Kim’s email:
Don’t get left behind
21. The Subject Line Tips
Avoid “Free, Help,
Percent off, and
Reminder”
Do not repeat the exact
same subject line for each
newsletter
Your subject line to 50
characters or less
Increase open rates by
thinking like you sending
to a friend
Sample Subject Lines
The secret to…
7 ways to…
How to…
Now you can…
What you need to know
about…
Did you hear?
We’ve got a secret
22. 5. Design Your Email Message
Emails are delivered in 3 formats
Plain Text
HTML
MIME
Keep it simple!
Use a 1-column custom template, think mobile!
Stick with basic fonts
Test by sending a copy to yourself
23. 6. Track Your Results
Monitor Open & Click-through Rates
Analyze Which Links Perform Well
Evaluate Subscriber Responses (unsubscribed,
reported message as spam or forwarded to a
friend)
Comparison by Industry Chart
24.
25. Capture Emails With Strong Opt-In
Create Landing Pages with valuable, unique
information and a strong call to action for users
to give you their email address.
When should you use landing pages?
When sending social media fans/followers to your
website
When users are clicking an online ad
Do not direct people to your Home page!
28. 3 Ways To Build Relationships
1. Keep It Personal
Segmentation
Personalization
A personal tone
2. Be Sure To Keep In
Touch
Send out regular
newsletters or blog posts
Set up a short email
automation campaign
Use auto-responders
3. Show You Are Human
and Gain Trust
Humanize your ‘from’ line
Use faces
Create message
consistency
29. Value Of A Subscriber
General rule is that a
subscriber is worth $1 per
month ($12 per year)
Subscribe to my
newsletter
4% average opt-in
.03 X $12 =
$.36 value of each visitor
Create a landing page aka
squeeze page
A strong landing page with
inspiring content and a call
to action
20% average opt-in
.20 X $12 =
$2.40 value of each visitor
What does this mean?
For every visitor you have you are losing $2.04 by not having a strong opt-in
Companies view email marketing as a better ROI than social media, content marketing, PPC, and more.
Build relationships
Increase conversions and lifetime customer value
Referrals and word of mouth marketing
http://emailmarketing.comm100.com/email-marketing-ebook/email-marketing-benefits.aspx
Think About: How often do you visit a website once you’ve visited for the first time?
If you need to connect with people use your person email address to start the conversation.
Create personal and relevant emails on a non-disruptive schedule
Give subscribers a reason to engage with your message
eNewsletters can be monthly, bi-monthly or even quarterly.
eBlast similar to the eNewsletter but contains only a single topic or story excerpt
eLetter personal eLetter from the voice of the organization
eCard has a single focus like an eBlast, but emphasis is on visual design. eCards include simple, timely topics like save the date, event announcement an announcement that your annual report is available online
Sending good content regularly creates opportunities for your subscribers to share it with other, which in turn will drive further awareness of your organization, website visits and new subscribers