This document discusses how to use Pinterest to promote a business. It explains that Pinterest is a virtual pinboard where users can organize and share things they find online. The document notes that Pinterest is very effective for marketing because pins are highly viral, it drives more referral traffic than other social networks, and conversion rates are higher on Pinterest than other platforms. It then provides tips for setting up a Pinterest account and boards, the types of content to pin, and specific strategies for how to use Pinterest to market a business, such as pinning infographics, tutorials, before/after photos, and promoting blogs, books, videos and events.