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This document provides tips for using LinkedIn effectively. It notes that LinkedIn's user base skews older, wealthier, and more educated than other social networks. LinkedIn is seen as a safer platform because it focuses on professional networking rather than social features like photos and multimedia. The document encourages users to fully complete their profiles, use keywords liberally, update their status regularly, connect with colleagues both on and off LinkedIn, provide and request recommendations, and use LinkedIn to research clients and prospects. The goal is to build one's professional reputation and network through active participation on LinkedIn.


























