The document provides an overview of how to use Twitter effectively for business purposes. It discusses how to set up a Twitter account, what Twitter is commonly used for, how to produce and consume tweets, analytics and monitoring tools, advanced Twitter features, and social media policies. The document also includes examples of tweets and a discussion of tools like HootSuite and TweetDeck for managing Twitter accounts.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses have successfully used Twitter.
This document provides tips and guidance for using social media around the holidays. It discusses using platforms like Twitter, Facebook, and LinkedIn to promote sales, events, and engage customers. Specific recommendations include hosting email content on social platforms, offering social-only deals, answering customer questions, and including links to social profiles in emails. The goal is to expand the reach of marketing messages and drive engagement through social sharing of content. Tools like Hootsuite and Tweetdeck can help manage multiple social accounts.
The document discusses best practices for using social media for business purposes. It provides an overview of popular social media platforms like Facebook and Twitter and tips for effectively engaging customers and growing followers on each platform. Specific advice includes focusing on 2-3 major networks, using hashtags and retweets on Twitter, incorporating opt-in forms on Facebook pages, and regularly posting engaging content across all channels. Tools like Hootsuite and metrics from Facebook Insights are also recommended for social media success.
The document discusses how businesses can use social media platforms like Twitter, Facebook, LinkedIn, and YouTube together with email marketing to promote their brand and engage with customers. It provides best practices for using each social media platform and measuring success, and emphasizes encouraging customer engagement and sharing valuable content across social media and in emails. The key recommendation is that combining social media efforts with email marketing can create a powerful marketing strategy for businesses.
Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros
This document provides an overview of Twitter and how it can be used for marketing purposes. It defines common Twitter terminology and abbreviations. Guidelines are given for setting up a Twitter profile, designing tweets, searching on Twitter, and measuring the effectiveness of Twitter marketing. The document also discusses example Twitter marketing strategies and social media jobs that utilize platforms like Twitter.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses have successfully used Twitter.
This document provides tips and guidance for using social media around the holidays. It discusses using platforms like Twitter, Facebook, and LinkedIn to promote sales, events, and engage customers. Specific recommendations include hosting email content on social platforms, offering social-only deals, answering customer questions, and including links to social profiles in emails. The goal is to expand the reach of marketing messages and drive engagement through social sharing of content. Tools like Hootsuite and Tweetdeck can help manage multiple social accounts.
The document discusses best practices for using social media for business purposes. It provides an overview of popular social media platforms like Facebook and Twitter and tips for effectively engaging customers and growing followers on each platform. Specific advice includes focusing on 2-3 major networks, using hashtags and retweets on Twitter, incorporating opt-in forms on Facebook pages, and regularly posting engaging content across all channels. Tools like Hootsuite and metrics from Facebook Insights are also recommended for social media success.
The document discusses how businesses can use social media platforms like Twitter, Facebook, LinkedIn, and YouTube together with email marketing to promote their brand and engage with customers. It provides best practices for using each social media platform and measuring success, and emphasizes encouraging customer engagement and sharing valuable content across social media and in emails. The key recommendation is that combining social media efforts with email marketing can create a powerful marketing strategy for businesses.
Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros
This document provides an overview of Twitter and how it can be used for marketing purposes. It defines common Twitter terminology and abbreviations. Guidelines are given for setting up a Twitter profile, designing tweets, searching on Twitter, and measuring the effectiveness of Twitter marketing. The document also discusses example Twitter marketing strategies and social media jobs that utilize platforms like Twitter.
This document outlines an agenda and presentation on using Twitter for marketing. The presentation covers:
1. Defining objectives and setting up a Twitter profile for branding.
2. Developing strategies for content on Twitter to engage audiences and build relationships.
3. Best practices for using hashtags, retweeting, and lists to join conversations and track topics on Twitter.
4. Tips on finding followers and keeping a balanced following ratio to maximize results from Twitter marketing.
Social media has experienced explosive growth and become integrated into both personal and professional lives. It provides opportunities to build relationships, increase brand awareness, expand networks, and achieve search engine prominence. The document outlines best practices for using social media for business purposes, including listening to conversations, engaging strategically, monitoring and adjusting strategies. It also discusses using social media to establish a personal brand and manage one's online reputation.
Stuart Crawford, VP of Business Development with Bulletproof InfoTech shared strategies with entrepreneurs and small business owners in Calgary on how to get started with Twitter and use it more effectively in their business.
This document provides an overview of a seminar on advanced Facebook marketing techniques presented by Herb Lawrence from the ASU Small Business and Technology Development Center. The seminar covers topics like understanding Facebook users and goals, optimizing Facebook pages, creating engaging posts, running contests and promotions, and using tools like hashtags and insights. It includes slides on setting goals for Facebook, best practices for content and scheduling posts, and resources for further reading. The document aims to help businesses better leverage Facebook for marketing.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Social Media 102: How to Find the Right Social Media Tools for Success!Michelle Hummel
The document discusses various social media tools and platforms that can help businesses succeed online. It provides an overview of the most popular social platforms like Facebook, YouTube, Twitter, and LinkedIn and tools that can help manage pages and profiles on these networks. It also discusses blogging platforms like WordPress and tools for optimization, monitoring, and monetization. The document aims to help businesses find the right social media tools to save time and keep up with trends through ongoing education on platforms and strategies.
A real estate presentation given at Keller Williams Realty in Marysville Washington for beginners on how to get started blogging, what blogging software is available, and some various real estate topics.
AMA Twitter for Marketers Orlando-6-9-11Bernie Borges
Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results." The document discusses developing a Twitter strategy that engages followers through relevant content and conversation while connecting with other users to expand reach. It provides guidance on setting up profiles and accounts, developing content strategies, using hashtags and lists, finding influencers, and integrating Twitter into overall marketing. The goal is to use Twitter to engage an audience, drive traffic, and measure results.
How to find readers for your blog & build a community through social mediaMichelle Hummel
The document provides 20 tips for using WordPress and social media to find readers, build a community, and optimize a blog for sales and marketing. Some key tips include installing plugins to make content shareable and add social sharing buttons, creating a Facebook page and LinkedIn group for the blog, engaging followers by being a thought leader and sharing industry content, and automating marketing through a content calendar and social media scheduling. The document emphasizes optimizing the blog for social media and sales through calls to action, paid memberships, special offers, and email marketing.
This document summarizes a Twitter for Business presentation given by Chris Breikss of 6S Marketing. The presentation discusses why companies should use Twitter to promote their brand, engage customers, and monitor discussions. It provides tips on setting goals for Twitter use, determining content strategy, and considering an internal or external budget for managing social media accounts. The presentation also covers tools for monitoring brands, organizing employee contributions, and tracking analytics. Ethics of social media use and having proper privacy policies are also addressed.
This document provides tips for using LinkedIn to increase the visibility of personal and company profiles. It recommends creating a complete personal profile with recommendations and a strong network. It also suggests establishing a company presence on LinkedIn and promoting both profiles by engaging with the LinkedIn community and other online and offline methods.
The document summarizes a social media bootcamp presentation. It covers various social media sites like LinkedIn, Facebook, and Twitter. It discusses how to create profiles and pages on these sites and provides tips for using them to promote a business. Strategies include creating engaging content, connecting with others, and automating tasks to save time managing multiple accounts.
How to use Twitter, Facebook and Social Media to market your businessClayton Wehner
This slideshow tells you how to use Twitter, Facebook and Social Media to market your business. It also contains information about blogs and online video
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
Twitter is a communication platform that allows users to write and read short messages called tweets. It helps businesses connect with customers by allowing them to quickly share information, gather feedback, and build relationships. To build a following, businesses should tweet valuable content several times a day, engage with other users, and provide a description in their profile. Some businesses have seen increased sales from their presence on Twitter.
This document summarizes a workshop on using social media for public health professionals. The agenda includes an overview of the benefits of platforms like Facebook and Twitter, planning best practices for social media use, and hands-on demonstrations of Facebook and Twitter. The presenter discusses his organization's experience using social media to engage people and strengthen relationships. He provides tips and cautions for using different social platforms and emphasizes engaging audiences through photos, videos, and interactions on Facebook and Twitter.
Problem that I see regularly in the first years I TA - they're too overwhelmed by syntax and don't manage to break the problem down into bits so that they can code it.
The document lists 15 tools to make university easier, organized into 3 categories: collaboration tools like Google Calendar, Docs, and Wave; organizational tools like reference management and task lists; and information gathering tools like blogs, books, publications, and Twitter. It also emphasizes the importance of your online presence through professional profiles, blogs, and Twitter.
This document outlines an agenda and presentation on using Twitter for marketing. The presentation covers:
1. Defining objectives and setting up a Twitter profile for branding.
2. Developing strategies for content on Twitter to engage audiences and build relationships.
3. Best practices for using hashtags, retweeting, and lists to join conversations and track topics on Twitter.
4. Tips on finding followers and keeping a balanced following ratio to maximize results from Twitter marketing.
Social media has experienced explosive growth and become integrated into both personal and professional lives. It provides opportunities to build relationships, increase brand awareness, expand networks, and achieve search engine prominence. The document outlines best practices for using social media for business purposes, including listening to conversations, engaging strategically, monitoring and adjusting strategies. It also discusses using social media to establish a personal brand and manage one's online reputation.
Stuart Crawford, VP of Business Development with Bulletproof InfoTech shared strategies with entrepreneurs and small business owners in Calgary on how to get started with Twitter and use it more effectively in their business.
This document provides an overview of a seminar on advanced Facebook marketing techniques presented by Herb Lawrence from the ASU Small Business and Technology Development Center. The seminar covers topics like understanding Facebook users and goals, optimizing Facebook pages, creating engaging posts, running contests and promotions, and using tools like hashtags and insights. It includes slides on setting goals for Facebook, best practices for content and scheduling posts, and resources for further reading. The document aims to help businesses better leverage Facebook for marketing.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Social Media 102: How to Find the Right Social Media Tools for Success!Michelle Hummel
The document discusses various social media tools and platforms that can help businesses succeed online. It provides an overview of the most popular social platforms like Facebook, YouTube, Twitter, and LinkedIn and tools that can help manage pages and profiles on these networks. It also discusses blogging platforms like WordPress and tools for optimization, monitoring, and monetization. The document aims to help businesses find the right social media tools to save time and keep up with trends through ongoing education on platforms and strategies.
A real estate presentation given at Keller Williams Realty in Marysville Washington for beginners on how to get started blogging, what blogging software is available, and some various real estate topics.
AMA Twitter for Marketers Orlando-6-9-11Bernie Borges
Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results." The document discusses developing a Twitter strategy that engages followers through relevant content and conversation while connecting with other users to expand reach. It provides guidance on setting up profiles and accounts, developing content strategies, using hashtags and lists, finding influencers, and integrating Twitter into overall marketing. The goal is to use Twitter to engage an audience, drive traffic, and measure results.
How to find readers for your blog & build a community through social mediaMichelle Hummel
The document provides 20 tips for using WordPress and social media to find readers, build a community, and optimize a blog for sales and marketing. Some key tips include installing plugins to make content shareable and add social sharing buttons, creating a Facebook page and LinkedIn group for the blog, engaging followers by being a thought leader and sharing industry content, and automating marketing through a content calendar and social media scheduling. The document emphasizes optimizing the blog for social media and sales through calls to action, paid memberships, special offers, and email marketing.
This document summarizes a Twitter for Business presentation given by Chris Breikss of 6S Marketing. The presentation discusses why companies should use Twitter to promote their brand, engage customers, and monitor discussions. It provides tips on setting goals for Twitter use, determining content strategy, and considering an internal or external budget for managing social media accounts. The presentation also covers tools for monitoring brands, organizing employee contributions, and tracking analytics. Ethics of social media use and having proper privacy policies are also addressed.
This document provides tips for using LinkedIn to increase the visibility of personal and company profiles. It recommends creating a complete personal profile with recommendations and a strong network. It also suggests establishing a company presence on LinkedIn and promoting both profiles by engaging with the LinkedIn community and other online and offline methods.
The document summarizes a social media bootcamp presentation. It covers various social media sites like LinkedIn, Facebook, and Twitter. It discusses how to create profiles and pages on these sites and provides tips for using them to promote a business. Strategies include creating engaging content, connecting with others, and automating tasks to save time managing multiple accounts.
How to use Twitter, Facebook and Social Media to market your businessClayton Wehner
This slideshow tells you how to use Twitter, Facebook and Social Media to market your business. It also contains information about blogs and online video
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
Twitter is a communication platform that allows users to write and read short messages called tweets. It helps businesses connect with customers by allowing them to quickly share information, gather feedback, and build relationships. To build a following, businesses should tweet valuable content several times a day, engage with other users, and provide a description in their profile. Some businesses have seen increased sales from their presence on Twitter.
This document summarizes a workshop on using social media for public health professionals. The agenda includes an overview of the benefits of platforms like Facebook and Twitter, planning best practices for social media use, and hands-on demonstrations of Facebook and Twitter. The presenter discusses his organization's experience using social media to engage people and strengthen relationships. He provides tips and cautions for using different social platforms and emphasizes engaging audiences through photos, videos, and interactions on Facebook and Twitter.
Problem that I see regularly in the first years I TA - they're too overwhelmed by syntax and don't manage to break the problem down into bits so that they can code it.
The document lists 15 tools to make university easier, organized into 3 categories: collaboration tools like Google Calendar, Docs, and Wave; organizational tools like reference management and task lists; and information gathering tools like blogs, books, publications, and Twitter. It also emphasizes the importance of your online presence through professional profiles, blogs, and Twitter.
The document discusses how technology and the internet have changed various forms of art and expression. It provides examples of art created using new digital tools and platforms like smartphones, blogs, websites, and programming languages. New technologies continue to inspire innovation and give rise to new artistic mediums.
This document discusses various topics related to art, technology, programming and human innovation. It touches on fractals, different types of art including digital art and installations, programming languages like Java and Processing, creators like the inventor of Facebook, and encourages experimentation and pushing boundaries with one's imagination. The overall message is about the incredible things people can create using computers and technology.
Processing (processing.org) is a great tool in learning to program and you can make some amazing stuff with it - just look at the exhibit. These slides step through creating your first little applet, how to override PApplet, the setup() and draw() methods, and animating your applet.
This training was delivered on Wednesday 3rd February 2016 to a wonderful group of Bayside City Council small business traders.
It is pat of a social media masterclass series and one on one mentoring program for selected businesses within the municipality developing their digital marketing skills as they discover the power and opportunities available to them through key social media platforms, including Facebook, Instagram, Twitter, Google Plus and the most effective ways to measure our results.
Connect with Despina Karatzias from Institute of Excellence on other social networks:
Twitter: www.twitter.com/desikaratzias
Facebook: www.facebook.com/despinakaratzias
Google+: https://plus.google.com/+DespinaKaratzias
Instagram: https://instagram.com/desikaratzias/
LinkedIn: https://au.linkedin.com/in/despinakaratzias
Pinterest: https://www.pinterest.com/desikaratzias/
YouTube: https://www.youtube.com/user/despinakaratzias
Are you a small tourism business or service visitors coming to Australia? Come over and join private group specifically tailored to small tourism business operators, 'Your Tourism Excellence' on Facebook:
https://www.facebook.com/groups/1421741554754291/
The document provides an overview of social media management using Hootsuite. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Instagram. It explains why businesses should use each platform and best practices for setting up business profiles. It then discusses how Hootsuite can be used to manage multiple social media accounts from one dashboard, schedule posts, track analytics and perform social listening. The document concludes by providing information about social media training courses offered by the presenter.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Twitter is a social media site that allows users to post short messages called tweets that are up to 140 characters. Users can follow other users to receive updates on their tweets. Businesses can use Twitter to interact with customers, gain feedback, and provide information. Analytical tools like SocialBro and Tweetstats provide statistics about followers, tweets, and trends. Resources for businesses include students, marketing programs, other social networks, and blogs to learn how to effectively use Twitter.
Social Media Workshop 3: Twitter A bird's eye viewLeRoy Hill
The document summarizes the agenda and content of a social media workshop on Twitter. The workshop covers listening and monitoring tools for Twitter, how to generate greater impact with tweets, common Twitter etiquette and mistakes to avoid. It provides information on hashtags, mentions, retweets and direct messages. Various Twitter tools are demonstrated including lists, search and URL shorteners. Guidelines are given for increasing engagement, sharing valuable content, and protecting one's brand on Twitter.
Create your social media marketing strategy 1Rabiya Jilani
This document provides guidance on creating an effective social media marketing strategy. It discusses key social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube and how businesses can utilize them. It emphasizes the importance of creating social media pages/profiles to engage with customers, sharing valuable content regularly, listening to customers, and promoting your brand across different channels. It also provides tips on developing goals and metrics, researching your audience and competitors, establishing social media policies and guidelines for employees, and creating a detailed action plan. Regularly posting engaging content, rewarding followers, and analyzing results are some keys to success outlined in the document.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page
Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
iMPR Presents: Social Media for BusinessIlissa Miller
The document provides an overview of using social media for business purposes. It discusses setting up and using profiles on key platforms like Twitter, LinkedIn, Facebook, YouTube and SlideShare. For each platform, it recommends best practices for company and personal profiles, types of content to share, and ways to interact and build connections. The document also covers measuring social media performance over time, creating editorial calendars, and developing workflows and guidelines for employee social media use.
Social media can be used effectively by businesses in several ways:
1. Having an engaging social media representative who is passionate about the company helps build followers and brand awareness.
2. Announcing who is operating a company's social media account at different times helps personalize the experience for customers.
3. Involving different departments within a company allows them to provide useful information to followers from varied perspectives.
Marketing through social media simplified.Social networking websites allow companies to interact with clients and build relationships.consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen.75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family.If implemented correctly, marketing with social media can bring remarkable success to your business.
Social media is an important tool for recruiters. According to a study, 73% of recruiters have hired candidates through social media, and 93% of hiring managers review candidates' social profiles. Recruiters use LinkedIn, Twitter, Facebook, and other sites to find candidates. Setting up an effective social media architecture involves completing profiles, joining groups, posting regularly, using hashtags, and monitoring sites with tools. It is important to represent your personal brand consistently across platforms.
I share my thoughts on Content Marketing,
You will learn how to Build your buyer persona.
How to conduct a content audit
How to setup an editorial Calendar
I have shared my thoughts on using Twitter as a Marketing tool.
The basics of setting up a twitter account
What you can use Twitter for
A few tips on the types of tweets to get started
I have shared my tips on how to grow your twitter following
I have shared tips on how to use Twitter for lead generation.
I have shared tips on how to track and analyse your twitter marketing
I have shared tips on how to use Facebook for marketing
Contact me for more information. m@webonmobi.com
Everything you need to know to leverage Growth Hacking for your start up, going concern or mature organization. Examples of popular growth hacks and growth strategies that you can begin using today.
There are people all over the world that are willing to work for you or your organization. Do you need a marketing expert? Someone to create logos or design your website or create a mobile phone app? How about a virtual administrative assistance to handle some mundane (or not so mundane) activities so that you have a little more free time. Did you realize that you can pay someone on the Internet $5 to write a song for you?
Internet outsourcing allows you to select, interview and hire workers on the Internet in much the same way you purchase products on Amazon. Potential new hires have detailed descriptions of their previous work, comments and star-rankings from previous “employers” and you can refuse to pay if you don’t like the work they’ve done. You can also offer a bonus if they do a great job. Hire workers from Indonesia, India or Indiana – people in every corner the planet are available in these emerging Internet worker markets.
So whether you could use a ghostwriter, an electrical engineer or an administrative assistant, come to this workshop and learn the pros and cons of hiring people from the Internet.
In our brave new cloud-supported, multi-device world, we been told that we can access our data from anywhere at any time. But the experience is a bit different than the promise – why are my contacts different on my phone from my laptop? If I send e-mail from my phone, does it end up in the SENT folder on my computer? How do I edit the spreadsheet on my tablet and see those changes on my desktop?
How do you keep e-mail, calendars, contacts and files correctly synced between all of the devices used to access that data?
Keeping your world synced properly between devices requires some planning, setup and choices. In this workshop we will explore the various software, tools and tricks that do the best job of keeping your world in synch. We will also describe the best ways to share and synch data with other people so that your family can use the one calendar and your project group can work on the one set of important documents (and vice versa!)
Microsoft has been working for years to transition their popular Office suite of productivity tools to the cloud and Office 365 is the latest and most mature realization of their vision. Office 365 is a subscription-based, web-delivered version of WORD, EXCEL, POWERPOINT and other related applications designed to work in a collaborative environment.
In this workshop we will review the wide variety of subscription models and what features and benefits would steer you toward the best fit for your organization. Because Office 365 is tightly related to Office 2013 and Microsoft’s cloud-based storage service SkyDrive, we will explore those relationships and help you understand the total Microsoft Office ecosystem. We’ll also discuss moving Outlook e-mail from your servers to the new cloud-based hosted Exchange.
This presentation focuses on the web-based versions of popular Office applications and how to take advantage of a new world for Microsoft: multi-user editing and collaborative sharing of documents in the cloud. During this workshop we will discuss some of the key differences between Google Apps and Office 365 since Google is the key competitor in the Cloud-delivered office tool marketplace.
In your organization, you frequently need to train others on how things are done. Whether it's for customers or new employees, there is information you know that they will benefit from.
Almost every organization offers some form of training or classes or seminars to employees (and sometimes to customers) but very few are succeeding in getting those “students” to learn. In this workshop, we will explore the use of technology and E-Learning environments to improve the actual knowledge transfer in your organization.
Much of today's learning can take place on-line in organized, downloadable segments and we'll show you the best way to create and deliver your important content using technology. We'll also discuss on-demand reference systems and the types of information that is best made available from a webpage or smartphone instead of asking people to memorize it. No more wasting time with on-the-job training or day-long classes that are not effective.
Here are some of the topics that will be covered:
• How to design courses so that learning really takes place
• What kinds of knowledge or information is best taught and what is best made available from a Wiki or other reference system?
• Tools for “recording” PowerPoint presentations (and other applications) so that others can learn on their own time
• The use of new media (video and audio) in your e-learning courseware
• Learning Management Systems and keeping track of learner’s progress
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
One of the most over-used terms in technology today, the “Cloud” is being used to describe pretty much any service that works over the Internet. But cloud computing has some specific advantages and some specific concerns. There are also three main areas where cloud computing is making a lot of business sense: in running business applications, in provide storage services, and in providing an alternative to computer servers.
In this presentation, I will better define what the cloud is and isn’t and then explore the areas where cloud services are providing value. I also give you tips on evaluating future cloud service providers so that you can continue to understand this new computing paradigm.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
2. Agenda
• Getting Started with Twitter
• What’s it used for?
• Producing Tweets
• Consuming Tweets
• Analytics and Tracking
• Some advanced stuff
• Twitter (Social Media) Policies
3. Getting Started with Twitter
Get an account
160 characters to describe yourself
Follow some friends or businesses
Twitter will suggest
“Popular Accounts” has categories
Follow some accounts they follow
UN-follow and follow with abandon until you like your set
Top three tweet to your phone – the rest follow on the
web or phone app
Text “follow mileycyrus” from the phone
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15. What’s it used for?
“on the scene” reporting
Complaining
Items of interest
Improving SEO
Job postings
Announcements
Direct messaging
Promotions, discounts and special offers
Project Updates
Customer Service and Support
16. Producing Tweets
Who does this?
Company official tweets
CEO, Marketing officers, Innovation managers
Employees and customers
Your company is part of many conversations
What constitutes a “good” tweet?
It’s not a waste of time
HootSuite for Tweeting
17. Type of Twitter Accounts
Personal
Company Employee
Company Face or “Name”
Company
• Make your Twitter ID recognizable
• Think of your “role” when in Twitter
• If you manage multiple TwID’s, BE that ID
• Create a “personal brand” for you
• Help define your organization when you’re them
18. Consuming Tweets
Finding Feeds to Follow
Twellow and twtrland
Searching Twitter
Google “Google Twitter Search”
Using Lists to organize
Social Media Monitoring software
29. Consuming Tweets
Finding Feeds to Follow
Twellow
Searching Twitter
Google “Google Twitter Search”
Using Lists to organize
Social Media Monitoring software
30. • Type in any word or phrase
• Type in Twitter ID’s
• Type in hashtag words
31.
32. Consuming Tweets
Finding Feeds to Follow
Twellow
Searching Twitter
Google “Google Twitter Search”
Using Lists to organize
Social Media Monitoring software
37. Twitter as a part of your
Social Media Strategy
The Facebook page is becoming more popular than
the web page in some industries
Blogging allows for detailed information to be shared
LinkedIn is where customer, potential employees and
partners go to see who is behind the organization
Your Pinterest account offers a visual window on your
products, services, customers and events
Tumblr is a blogging site that’s great for picture and
stories combined
40. Hashtag
You use to links tweets around a theme #SouthPole2013
You use to refer to something (an event or place or person or…) #ECJC
You want to stress something in your tweet #problemswithteenagers
Twitter ID
Use to refer to a Twitter account holder
Put at the beginning of a tweet to send a direct message
46. Why modify a Tweet?
• Correct typos (or facts)
• Challenge the tweet [put in brackets]
• Add or change a Hashtag for others
• Change or add URLs
• Had to shorten it to add your @handle
86. Packaging we designed for our client BAR AU
CHOCOLAT #packaging#chocolate #design #foilstamped #japanesewrap
vine.co/v/bnurH3YYqLL
Check out what you get with the Wii U ZombiU Deluxe Set, coming to
US/Can on 2/17! (MSRP $389.99) #Nintendo … vine.co/v/brMzY35nuha
New community / food / play area in @hubspot office (aka “Benioff”
room).vine.co/v/brqehHIu3EQ
www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business
87.
88.
89.
90.
91.
92.
93.
94.
95. HOOTSUITE VS. TWEETDECK
HOOTSUITE
• FREE AND $10PM PRO
• BROWER-BASED
• HARDER TO LEARN
• PRO: UPLOAD BULK TWEETS
IN ADVANCE
• FAST BROWSER PERFORM
• REGULARS + FB BRAND
PAGES AND OTHERS
• MULTIPLE ACCOUNT
TWEETDECK
• FREE ONLY
• BROWSER AND APPS
• EASIER TO LEARN
• SCHEDULE TWEETS IN
ADVANCE
• ADOBE AIR ON DESKTOP
• FOR TWITTER
MANAGEMENT
• SINGLE ACCOUNT SUPPORT
96. HOSTING A TWITTER CHAT
• Choose a time, day and hashtag
• Create a website with instructions for newbies
• Advertise and promote
• At the appointed time, start Tweeting using the hastag!
107. Huffington Post’s Twinformation
Twitter engagement for brands is 17 percent higher on weekends
Tweets with image links get 2 times the engagement rate of those without
Tweets with less than 100 characters get 17 percent more engagement
Twitter's fastest growing demographic is 55-64 year-olds
Tweets with hashtags get two times more engagement
Your tweets have a 12 times higher chance of being retweeted if you ask for
it, and 23 times higher if you actually spell out the word "retweet.“
Tweets that include links are 86 percent more likely to be retweeted
http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html#!
108. Doug’s Tweeting Advice
Be authentic – Twitter is SOCIAL, not promotional
Don’t Tweet unless you’re certain it will make your follower’s day
How often? See above
30-50% of your Tweets should have pics (and pics can be graphics)
Study competitors – don’t steal, but mimic the best behaviors
Use analytics to create an improvement feedback loop
http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html#!
109. Twitter Policies
(or better yet – Social Media Posting Policies)
Employees have personal lives, personal opinions and personal
social media accounts
Employees have bad memories – it may be hard for them to
remember detailed policies
Employees have free will – someone will almost certainly do
something you and they will regret
110. Honestly share positive messages about the organization and it’s
product, services and customers
Communicate their enthusiasm about stuff going on at work
Be genuine when they represent the company
Twitter Policies
(or better yet – Social Media Posting Policies)
111. Whine on social media about their job or co-workers or boss
Reveal company plans or secrets
Expose company flaws
Twitter Policies
(or better yet – Social Media Posting Policies)
112.
113. Get thoughtful employees involved with Execs and HR. Form a
committee to
Review the (outdated?) Code of Conduct
Create the draft Social Media Guidelines document
Ask employees to put a disclaimer in their profile
“During the day I’m an engineer at Garmin but my tweets don’t reflect the
opinions of Garmin”
Identify the
Confidential information
Privacy – don’t talk about specific people (or projects)
Twitter Policies
(or better yet – Social Media Posting Policies)
115. Social Media Policy
• Protect Information
• Be Transparent and Disclose
• Follow the Law, Follow the Code of Conduct
• Be Responsible
• Be Nice, Have Fun and Connect
• Social Media Account Ownership
• If Social Media is part of you job, the account is DELL’s
116. Other Policies to Review
http://www.ibm.com/blogs/zz/en/guidelines.html
Overview (12 bullet points) and details below
IBM also publishes their code of conduct
http://www.intel.com/content/www/us/en/legal/intel-social-
media-guidelines.html
Easy to remember “3 Rules of Engagement”
Rule 3 – “Use Common Sense”
Protected tweets – people have to request to follow you and you have to approve them
Searchable ONLY by account holder and approved followers
http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/
IdeaPaint sells an amazing paint product that turns walls into dry-erase boards. It’s a product that appeals to a range of audiences—businesses, parents, artists, etc. IdeaPaint uses Twitter for lead generation by reinforcing its commitment to generating ideas and supporting creativity. Their stream focuses on the collaborative and imaginative spirit a blank whiteboard presents. Anything is possible: business plans, reminders and all kinds of art. The company’s tweets often make mention of the creative process.
http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/
MendezFuel was in the same boat. The owner of the company has four gas stations and needed to set them apart from the bigger chains. How do you make a business like a gas station in South Florida interesting enough for customers to follow on Twitter? Gas station convenience stores typically carry the same products and those products are generally the same brand. That goes for beer too. As a fan of microbreweries and craft beers, the owner of Mendez Fuel recognized his opportunity. The microbrewery scene in South Florida isn’t as vibrant as in other regions, so it’s harder to come by those beers in a convenience store. By offering them in his stores, he knew his followers were likely to come to his gas stations to get their hands on a frosty and unusual craft beer.
http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/
Twitter is filled with medical professionals who keep busy with shameless self-promotion. New York City’s Dr. Sinkin belongs in a different category. He’s a dentist who actually engages his followers.
Dr. Sinkin uses Twitter’s search function and third-party services to find conversations related to the dental field. When he runs across a tweet related to dentistry, he engages. For example, if he sees a tweet that indicates someone has a toothache, he introduces himself as a dentist and includes a list of remedies to try.
http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/
How can a domain registrar and brokerage service like Namecheap attract more than 100,000 Twitter followers? They provide the right mix of business and fun. Trivia and giveaways have always been staples of Namecheap’s Twitter feed.
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