This document provides tips for increasing your Linkedin social media IQ in 20 minutes. It discusses being active on Linkedin for business purposes like finding new customers. Tips include completing your Linkedin profile with keywords, joining groups, using advanced search, and claiming your company page to target posts. Maintaining an open networking approach and regularly reviewing profiles are also recommended for leveraging Linkedin's potential.

1. Increase Your
Linkedin
Social Media IQ
in 20 Minutes
www.linkedin.com/kevinferrasciomalley
www.twitter.com/kfom • 503-567-8650
kevin@mymemberbenefit.com

2. 1) b2b or b2c ?
2) Linkedin Profile ?
100%? • Visit Weekly?
3) Facebook - Twitter
Google +
4) Source of new Customers:
Advertising
Online
Direct Prospecting
WOM/Referrals
Kevin Ferrrasci O’Malley • kevin@mymemberbenefit.com 2
twitter.com/kfom • 503-567-8650

3. Today we’re serving Tapas

4. Why be active on Linkedin?
www.linkedin.com/kevinferrasciomalley
www.twitter.com/kfom • 503-567-8650
kevin@mymemberbenefit.com

5. If you wait to be active on Linkedin
until unemployed (or almost)
missing 90% of its power
www.linkedin.com/kevinferrasciomalley
www.twitter.com/kfom • 503-567-8650
kevin@mymemberbenefit.com

6. Tip# 1 Turn OFF Activity while Tweaking Profile

7. Why be active on Linkedin?

8. Why be active on Linkedin?

9. Why be active on Linkedin?
“Baby” Boomers can’t outrun Grim Reaper

10. Why Linkedin ?
Cultivate a Network
vs
Networking

11. 2 Key Values of Linkedin
For you to be Found or
For You to Find Someone

12. “Doorway People”
Send me your LI connection
request & I’ll accept
= 1million Network Growth

13. Linkedin = Global Professional Database
Tip# 4 Craft Keyword Rich Profile
Headline; Current & Past Work
Experience; Summary; Specialties

14. KEYWORD Research how ??
Google Auto Complete
www.google.com/adwords
Make “friends” w/mrktg (SEO/PPC)
Check Linkedin High Rank Profiles

15. Headline & Pic
Tips# 5,6,7,8
It’s a Headline
NOT a Job Title
Keyword rich
Can I tell what you
do & Wii-FM ?
No Pic = no follow
Visible Everywhere

16. Tip# 11
Custom Web
URL vs Generic
Personalized
“Vanity URL”

17. Tip# 12 1/2
Add your URL to email signature

18. Tip# 14 Invest 60 Seconds of
Linkedin Profile Research
Before you make daily contact

19. 60 Second Review Outline:
Common Connections
Contact info: phone, email
Twitter (@kfom)
Interests
Blog
Past Jobs
Signal

21. Your 60 sec LI Profile Review = valuable intel

23. Tip# 15
“Ninja Trick”
Finding the
missing Last
Name of a 3rd
Degree
Linkedin
Connection

24. Tip# 16
“SuperNinja
Trick”
Get access
to members
of Private
Linkedin
Group

25. Tip# 16 step-1
“SuperNinja Trick”
Google Chrome
Inspect Elements

26. Tip# 16 step-2
“SuperNinja Trick”
google search
qualified prospects
using key private group
membership

27. Tip# 17
Bennefits
Linkedin Daily
Habit
✔ Profile
Everyone
you’re going
to meet?
✔ Who is
checking
you out ?

29. Announced this past week:
NEW Linkedin Profile rolling out

30. Facebook Business to Consumer
But also Business to Business
30

31. Facebook Ads: PRECISE INTERESTS
Brainstorm B2B
FB’s Precise Sales
Interest Oppty.
31

32. Kids who are turning 21 next week
What kind of business
might have something
to sell them ?

33. Men in their 50’s w/B-day next week
What kind of business might have
something to sell them ?

34. Parents with Young Kids
What kind of business
might have something
to sell them ?

35. 60 Second Review
before Visiting Client
Linkedin
and also
Google

40. If you would like these slides:
Option A: kevin@mymemberbenefit.com
Option B: Hand me your business card

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42. YouTube Video Marketing: simple, low cost ways to use
video to get new customers
Linkedin: the forgotten Social Media tool and
How to Leverage it to Grow your Business
Facebook Fan Page Power Strategies to
create an Engaging, Successful Official Page
Facebook Advertising: Basic
Facebook Advertising: Advanced
5 Best Ways to Use Twitter for Business
42

43. How to get more customers to find your Business with
Better Search Engine Marketing
Creating Customer Loyalty Programs
Effective Email Marketing strategies to
generate repeat business
Pinterest: what is it & how to use to grow your biz
Low cost ways to Generate PR for your business
How to leverage Google+ to generate customers
43

44. “LION’s” and Linkedin

45. LION = Linkedin Open Networker

46. Open Networking vs. Closed Networking

47. Try to be as Open as Your Comfortable
Tip#2 Say Yes or Archive Invitation
but don’t
“Spam” or “I don’t know” Unless Abusive

49. Can Show Discretion
and still be an Open Networker

50. Tip#3 Essential you maintain a
Robust Linkedin Profile

51. A not up to date Profile = Bad “tell”

52. Tip#8
“Summary”
Build it out
2,000
Keyword rich
Narrative
Results
“Specialties”
Keyword Phrases

53. Tip#9
Avoid Resume
10/90
Keywords
Solutions
Tip #10
“Tweaking”
Word Templates

55. Tip# 10
Join “50”
Groups
Self-Identified
Prospects
O
24/7/365
“Secret” way to
Request
connections

56. Tip#13 Never, ever,ever, use
generic Invitation

58. Tip#15
Make Linkedin Advanced Search
your new best friend
Experiment with this Global Database
(quick overview today)

62. Tip# 19 Claim & Complete a Company page

63. Tip# 19 Flesh-out a “Product Section”
Your Free Business Website on Linkedin
Custom Target your Posts/Messages

67. Tip# 18
Don’t forget
To Search
Linkedin
“Signal”
Real-time
Save Best
Searches