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T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum value

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Why entrepreneurs should use Twitter. Also covers analysis of "social CEOs" including Branson, Benioff, Cuban as well as specific tools and techniques to grow an entrepreneurs social following.

Published in: Business

T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum value

  1. 1. Twitter for Entrepreneurs T.A. McCann @tamccann tam@helpshare.com
  2. 2. @tamccann Entrepreneur + Angel investor + Community member
  3. 3. How (tools, techniques, iteration) Why (learning, connecting, leading)
  4. 4. @uwbuerk @tamccann Always be learning
  5. 5. @uwbuerk @tamccann Build relationships and community
  6. 6. @uwbuerk @tamccann Become a thought leader
  7. 7. @uwbuerk @tamccann Drive real business value
  8. 8. @uwbuerk @tamccann Some of the top CEOs
  9. 9. @uwbuerk @tamccann How do the top CEOs tweet? Communicators, Amplifiers and Creators Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
  10. 10. @uwbuerk @tamccann
  11. 11. @uwbuerk @tamccann Quality vs.Quantity Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
  12. 12. @uwbuerk @tamccann http://www.ceo.com/social-ceo-report-2014-report/
  13. 13. @uwbuerk @tamccann It’s about showing up
  14. 14. @uwbuerk @tamccann Now it’s your turn
  15. 15. @uwbuerk @tamccann So how do you do it… • Get an account (duh) • Pick a few topic areas you care about • Find key influencers in your space • Amplify their content (RT) • Develop a perspective/create/participate • Actively engage and iterate, authentically
  16. 16. @uwbuerk @tamccann Social 5:3:2 rule • Develop a good blend of social connection, thought leadership and personality • For every 10 posts; – 5 about your space or vertical and influencers (RT) – 3 – perspective - thoughts or place in the vertical – 2 – personal – people want to know you too https://blog.bufferapp.com/self-promotion-in-social-media
  17. 17. Add a good toolset And, it takes work
  18. 18. @uwbuerk @tamccann Tools • Twitter for iPhone, Android…go mobile • Buffer (or Hootsuite)+ browser add-in • Tweetdeck – desktop Twitter client • Topsy – find new influencers • Feedly – read and repost • Rival IQ – measure and improve
  19. 19. @uwbuerk @tamccann Buffer
  20. 20. @uwbuerk @tamccann Find thought leaders
  21. 21. @uwbuerk @tamccann Find your top influencers (Rival IQ)
  22. 22. @uwbuerk @tamccann Amplify other people
  23. 23. @uwbuerk @tamccann Gather and share relevant information
  24. 24. @uwbuerk @tamccann What content is working?
  25. 25. Do just 3 things… T.A. McCann @tamccann tam@helpshare.com Set up Twitter and Buffer Create a routine and iterate Follow 20-30 influencers @uwbuerk
  26. 26. @uwbuerk @tamccann Follow on links • 5:3:2 and other posting rules of thumb - http://buff.ly/1DHC4C1 • Domo Social CEO report - http://buff.ly/1OkNvut • Simply Measured Hashtag post - http://buff.ly/1OkNqXL • Rival IQ CEO Landscape - http://bit.ly/1EgseeS • For more, check out my blog – tamccann.com or follow me on twitter @tamccann

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