Twitter for Entrepreneurs
T.A. McCann @tamccann tam@helpshare.com
@tamccann
Entrepreneur
+
Angel investor
+
Community member
How
(tools, techniques, iteration)
Why
(learning, connecting, leading)
@uwbuerk @tamccann
Always be learning
@uwbuerk @tamccann
Build relationships and community
@uwbuerk @tamccann
Become a thought leader
@uwbuerk @tamccann
Drive real business value
@uwbuerk @tamccann
Some of the top CEOs
@uwbuerk @tamccann
How do the top CEOs tweet?
Communicators, Amplifiers and Creators
Get a copy of the CEOs Landscape - ht...
@uwbuerk @tamccann
@uwbuerk @tamccann
Quality vs.Quantity
Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
@uwbuerk @tamccann
http://www.ceo.com/social-ceo-report-2014-report/
@uwbuerk @tamccann
It’s about showing up
@uwbuerk @tamccann
Now it’s your turn
@uwbuerk @tamccann
So how do you do it…
• Get an account (duh)
• Pick a few topic areas you care about
• Find key influenc...
@uwbuerk @tamccann
Social 5:3:2 rule
• Develop a good blend of social connection,
thought leadership and personality
• For...
Add a good toolset
And, it takes work
@uwbuerk @tamccann
Tools
• Twitter for iPhone, Android…go mobile
• Buffer (or Hootsuite)+ browser add-in
• Tweetdeck – des...
@uwbuerk @tamccann
Buffer
@uwbuerk @tamccann
Find thought leaders
@uwbuerk @tamccann
Find your top influencers (Rival IQ)
@uwbuerk @tamccann
Amplify other people
@uwbuerk @tamccann
Gather and share relevant information
@uwbuerk @tamccann
What content is working?
Do just 3 things…
T.A. McCann @tamccann tam@helpshare.com
Set up Twitter and Buffer
Create a routine and iterate
Follow 20...
@uwbuerk @tamccann
Follow on links
• 5:3:2 and other posting rules of thumb - http://buff.ly/1DHC4C1
• Domo Social CEO rep...
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T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum value

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Why entrepreneurs should use Twitter. Also covers analysis of "social CEOs" including Branson, Benioff, Cuban as well as specific tools and techniques to grow an entrepreneurs social following.

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  • So, I wanted a good toolset. I wanted to collect data on so I could iterate on new ideas and see what worked.
  • I wanted a way to measure in the same ways I had done in swimming and in sailing. I wanted to measure me vs. me (over time), me vs. my peers and me vs. best in class…so I created my next software company, Rival IQ. - We do digital marketing analytics with a competitive edge. Or maybe more accurately, to give our customers a competitive edge. Our software aggregates marketing data about you and your competitors so you now know the answers to the questions;

    Am I good?

    Where do I rank?

    Who is doing the best?

    How do I know?

    Let me give you a limited example…
  • T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum value

    1. 1. Twitter for Entrepreneurs T.A. McCann @tamccann tam@helpshare.com
    2. 2. @tamccann Entrepreneur + Angel investor + Community member
    3. 3. How (tools, techniques, iteration) Why (learning, connecting, leading)
    4. 4. @uwbuerk @tamccann Always be learning
    5. 5. @uwbuerk @tamccann Build relationships and community
    6. 6. @uwbuerk @tamccann Become a thought leader
    7. 7. @uwbuerk @tamccann Drive real business value
    8. 8. @uwbuerk @tamccann Some of the top CEOs
    9. 9. @uwbuerk @tamccann How do the top CEOs tweet? Communicators, Amplifiers and Creators Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
    10. 10. @uwbuerk @tamccann
    11. 11. @uwbuerk @tamccann Quality vs.Quantity Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
    12. 12. @uwbuerk @tamccann http://www.ceo.com/social-ceo-report-2014-report/
    13. 13. @uwbuerk @tamccann It’s about showing up
    14. 14. @uwbuerk @tamccann Now it’s your turn
    15. 15. @uwbuerk @tamccann So how do you do it… • Get an account (duh) • Pick a few topic areas you care about • Find key influencers in your space • Amplify their content (RT) • Develop a perspective/create/participate • Actively engage and iterate, authentically
    16. 16. @uwbuerk @tamccann Social 5:3:2 rule • Develop a good blend of social connection, thought leadership and personality • For every 10 posts; – 5 about your space or vertical and influencers (RT) – 3 – perspective - thoughts or place in the vertical – 2 – personal – people want to know you too https://blog.bufferapp.com/self-promotion-in-social-media
    17. 17. Add a good toolset And, it takes work
    18. 18. @uwbuerk @tamccann Tools • Twitter for iPhone, Android…go mobile • Buffer (or Hootsuite)+ browser add-in • Tweetdeck – desktop Twitter client • Topsy – find new influencers • Feedly – read and repost • Rival IQ – measure and improve
    19. 19. @uwbuerk @tamccann Buffer
    20. 20. @uwbuerk @tamccann Find thought leaders
    21. 21. @uwbuerk @tamccann Find your top influencers (Rival IQ)
    22. 22. @uwbuerk @tamccann Amplify other people
    23. 23. @uwbuerk @tamccann Gather and share relevant information
    24. 24. @uwbuerk @tamccann What content is working?
    25. 25. Do just 3 things… T.A. McCann @tamccann tam@helpshare.com Set up Twitter and Buffer Create a routine and iterate Follow 20-30 influencers @uwbuerk
    26. 26. @uwbuerk @tamccann Follow on links • 5:3:2 and other posting rules of thumb - http://buff.ly/1DHC4C1 • Domo Social CEO report - http://buff.ly/1OkNvut • Simply Measured Hashtag post - http://buff.ly/1OkNqXL • Rival IQ CEO Landscape - http://bit.ly/1EgseeS • For more, check out my blog – tamccann.com or follow me on twitter @tamccann

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