Rebecca Wardlow from Highlands Marketing presented on how to create an effective lead magnet for local businesses. She outlined a 7 step process: 1) target your audience, 2) gather resources, 3) choose content like guides, checklists or videos, 4) define the scope, 5) create the lead magnet, 6) continue optimizing it, and 7) experiment with distribution to see what works best for attracting leads. The presentation emphasized testing different types of lead magnet content and distribution channels to engage customers.

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#HighlandsWorkshop
How to Create a Lead Magnet
for Your Local Business

2. Rebecca Wardlow
Certified Digital Marketing Specialist
#HighlandsWorkshop
TODAY’S PRESENTER

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WHAT IS…
ONLINE
LEAD
MAGNET

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CUSTOMER JOURNEY

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STEP 1 - Target Audience

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STEP 1 - Target Audience

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STEP 2 - Gather Resources

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STEP 2 - Gather Resources

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STEP 3 - Choose Content
Free Samples
Guides
Checklists
Quiz
Test
Assessment
Cheatsheet
Webinar
Video
Gifts / Gift Cards
Case Study
Report
Software
Online Tool
Free Trial
Free Consultation

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STEP 3 - Choose Content

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STEP 4 - The Scope

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STEP 5 - Create

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STEP 6 - Keep Going

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STEP 7 - Experiment

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CUSTOMER JOURNEY

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CLOSING THOUGHTS

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Q&A // NEED HELP?
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