Social Media Club of New Hampshire (SMCNH) presentation on using Pinterest for Business. Presented by Melanie Burger (@melsieburger)

1. All You Need To
Know About Pinterest
Melanie Burger

2. What is Pinterest?
 3rd most popular social networking site as of
February 2012
 Users “pin” images which
create links back to
original content

3. Who’s Using It?

4. Who’s REALLY Using It?
 1.36 million users per day
 68% female / 32% male
 Avg. income > $100K
 50% of users are age 25-44
 50% have kids
 George Takei

5. Why Does Pinterest Matter?
 Traffic
 Pinterest provides more website referrals than
LinkedIn, Google+, and YouTube combined.
 In Oct 2011, Time Inc.’s Real Simple magazine got
more traffic from Pinterest than Facebook (source)
 Leads
 Pinterest lead to customer conversion rate is 15%
(inbound marketing average is between 1-3%)
 Social Sharing
 Integrated with Facebook and Twitter

6. Creating Your Account
 Request an Invitation from Pinterest
 Ask a friend to send you one
 Ask me: melanieburger@gmail.com

7. Linking Your Social Networks
 Facebook links to your personal profile only –
Pinterest doesn’t link to business pages yet
 Twitter can be linked to your business account
and is the method you should choose

8. Your Pinterest Profile
 Once your account is activated, optimize your
Pinterest profile under the settings tab.
 Choose your company name as your username
and complete your profile information, including a
company description, logo, and a link to your
website.
 Set the Hide button to Off so search engines
can find you.

9. Build Your Following
 Establish several boards with pins before
you start promoting yourself
 Become the best resource on a specific
topic
 Create resourceful boards filled with
keywords that best fit your brand
 Promote your boards through all of your
channels
 Engage with other users
 Repinning, liking, and commenting on others’
pins is a great way to get yourself noticed

10. Board Management

11. Following People
 You can follow users or individual boards

12. What Do I Pin?
 Feature visual content
 Content you already have
 Pictures from gatherings or team building events to
show company culture
 Employee headshots to personalize your brand
 Images from your blog
 You should already be using images in your blog,
so use them to pin your blog posts
 Infographics& data charts
 These are perfect for sharing on Pinterest: if you
have data you can turn into a visual, go for it

13. More on Pinning
 Create a “Just for Fun” board for random
things that strike your fancy. Not all
boards need to be on-topic.
 Pin using different methods
 Repin other users’ pins
 Pin directly from your website
 Upload images

14. Contests on Pinterest
 Brands can create contests to encourage users
to pin their content. The Lands’ End Pin it to Win it
contest below is an example of how this works:

15. Make It Easy
 Add the Pin It button to your web site to make
sharing easy

16. 3rd Party Services
 Pinstagram
 add locations, music, quotes, calendar dates, Twitter
profile links, sticky notes and websites to Pinterest
 PinReach
 Measures Pinterest influence and analytics
 Share as Image
 Allows you to highlight text and convert it to an
image

17. Thank you!
 Questions?

18. Melanie Burger
 Keep in touch!
 pinterest.com/melanieburger
 about.me/melanieburger
 melanieburger@gmail.com
 @melsieburger