This document provides an overview of graphic design. It discusses that graphic design uses visual elements like shapes, color, images and typography to communicate effective visual messages through layout and the combination of images and text. The key elements of graphic design are discussed as lines, color, shape and texture. It explains how graphic design is used to enhance products and serves the function of making brands memorable and stand out through good design. The summary concludes that graphic design uses design elements thoughtfully to convey messages to audiences.

1. SEJAL VISAWADIA
GRAPHIC DESIGN

2. Graphic Design
Shapes? Colors? Images? Typography? layout?
Graphic
Design
Visual
Elements
Enhance
Products

3. What is Graphic Design?
Creative Process

4. Graphic Design
Visual
Message
Layout
ImagesText
Product
Target
Audience
The process & art of
combining text & images to
communicate an effective
message in the design of
logos, graphics, brochures, ne
wsletters, posters, signs & any
other type of visual
communications.

5. GraphicDesign Visual Communication
Website Ad
Logo Magazine

6. Graphic design elements
• Graphic design elements are the building
blocks of graphics.
– Line
– Color
– Shape
– Texture

7. Lines
• Lines can be straight or
curved.
• How are lines used in the
composition on this slide?
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8. Color definitions
• Hue is another word for color.
• Chroma is the intensity or purity of color.
• Tint is a color mixed with white.
• Tone is a color mixed with gray.
• Shade is a color mixed with black.
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9. Shapes
• Shapes are enclosed
objects that can be
created by line or
created by color and
value changes that
define their edges.

10. Texture
• Texture is the surface look of an object created by
varying dark and light areas.
– Roughness
– Smoothness
– Depth
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11. Application of Graphic Design
• Website design
• Logo & Brochures design
• Package design
• Banner design
• Visiting cards
• Animated graphics designs

12. Visual Elements?
Three most commonly used elements in graphic design

13. Visual
Message
Layout
ImagesText

14. Text
Typography
Create
Emotions
Desired
Feeling

15. Images

16. Layout
• Spatial Organization
• Best look
• First notice

17. Software Programs

18. Enhance Products
Adds value to products that are more appealing to customers!

19. • Colorful
• Spotty
• Modern

20. What Function Does Graphic Design
Serve?
o Design can make a brand memorable and
instantly recognizable to an audience.
o Good design makes us stand up and take
notice.
o Design can make a brand stand out from the
crowd.

21. Summary
• The basis of good graphic design is use of design
elements and their thoughtful application in the
form of design principles.
• Clearly identify what you are trying to
accomplish — use design to convey your
message.
• Brainstorm alternatives.
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22. Questions?
Graphic
Design
Visual
Elements
S
O
F
Tware
Enhance Products
Thank You