SlideShare a Scribd company logo
SEJAL VISAWADIA
GRAPHIC DESIGN
Graphic Design
Shapes? Colors? Images? Typography? layout?
Graphic
Design
Visual
Elements
Enhance
Products
What is Graphic Design?
Creative Process
Graphic Design
Visual
Message
Layout
ImagesText
Product
Target
Audience
The process & art of
combining text & images to
communicate an effective
message in the design of
logos, graphics, brochures, ne
wsletters, posters, signs & any
other type of visual
communications.
GraphicDesign Visual Communication
Website Ad
Logo Magazine
Graphic design elements
• Graphic design elements are the building
blocks of graphics.
– Line
– Color
– Shape
– Texture
Lines
• Lines can be straight or
curved.
• How are lines used in the
composition on this slide?
7
Color definitions
• Hue is another word for color.
• Chroma is the intensity or purity of color.
• Tint is a color mixed with white.
• Tone is a color mixed with gray.
• Shade is a color mixed with black.
8
Shapes
• Shapes are enclosed
objects that can be
created by line or
created by color and
value changes that
define their edges.
Texture
• Texture is the surface look of an object created by
varying dark and light areas.
– Roughness
– Smoothness
– Depth
1
0
Application of Graphic Design
• Website design
• Logo & Brochures design
• Package design
• Banner design
• Visiting cards
• Animated graphics designs
Visual Elements?
Three most commonly used elements in graphic design
Visual
Message
Layout
ImagesText
Text
Typography
Create
Emotions
Desired
Feeling
Images
Layout
• Spatial Organization
• Best look
• First notice
Software Programs
Enhance Products
Adds value to products that are more appealing to customers!
• Colorful
• Spotty
• Modern
What Function Does Graphic Design
Serve?
o Design can make a brand memorable and
instantly recognizable to an audience.
o Good design makes us stand up and take
notice.
o Design can make a brand stand out from the
crowd.
Summary
• The basis of good graphic design is use of design
elements and their thoughtful application in the
form of design principles.
• Clearly identify what you are trying to
accomplish — use design to convey your
message.
• Brainstorm alternatives.
2
1
Questions?
Graphic
Design
Visual
Elements
S
O
F
Tware
Enhance Products
Thank You

More Related Content

What's hot

Typography, A Presentation
Typography, A PresentationTypography, A Presentation
Typography, A Presentation
Graeme Smith
 
Color Theory
Color TheoryColor Theory
Color Theory
slhallman
 
Logo Design basics
Logo Design basicsLogo Design basics
Logo Design basics
Greg Sarles
 

What's hot (20)

Graphic Designing Presentation (Tips & Tricks)
Graphic Designing Presentation (Tips & Tricks)Graphic Designing Presentation (Tips & Tricks)
Graphic Designing Presentation (Tips & Tricks)
 
Graphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb RiazGraphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb Riaz
 
Adobe illustrator basics
Adobe illustrator basicsAdobe illustrator basics
Adobe illustrator basics
 
Graphic Design 101
Graphic Design 101Graphic Design 101
Graphic Design 101
 
introduction of graphic design
introduction of graphic designintroduction of graphic design
introduction of graphic design
 
Introduction to Graphic Design PDF [slideshare]
Introduction to Graphic Design PDF [slideshare]Introduction to Graphic Design PDF [slideshare]
Introduction to Graphic Design PDF [slideshare]
 
Graphic Design Overview
Graphic Design OverviewGraphic Design Overview
Graphic Design Overview
 
Freelancing with graphic design
Freelancing with graphic designFreelancing with graphic design
Freelancing with graphic design
 
Introduction to Adobe Illustrator
Introduction to Adobe IllustratorIntroduction to Adobe Illustrator
Introduction to Adobe Illustrator
 
Typography, A Presentation
Typography, A PresentationTypography, A Presentation
Typography, A Presentation
 
5 graphic design software
5 graphic design software5 graphic design software
5 graphic design software
 
Color theory - Graphic Design
Color theory - Graphic DesignColor theory - Graphic Design
Color theory - Graphic Design
 
typography
 typography typography
typography
 
It's all about typography
It's all about typographyIt's all about typography
It's all about typography
 
5 Reasons Typography is Powerful
5 Reasons Typography is Powerful5 Reasons Typography is Powerful
5 Reasons Typography is Powerful
 
Color Theory
Color TheoryColor Theory
Color Theory
 
Logo Design basics
Logo Design basicsLogo Design basics
Logo Design basics
 
Graphic design composition
Graphic design compositionGraphic design composition
Graphic design composition
 
Graphic design slideshow
Graphic design slideshow Graphic design slideshow
Graphic design slideshow
 
Color Theory In Graphic Design
Color Theory In Graphic DesignColor Theory In Graphic Design
Color Theory In Graphic Design
 

Viewers also liked

Graphic Design PowerPoint
Graphic Design PowerPointGraphic Design PowerPoint
Graphic Design PowerPoint
nycdoe
 
Elements & Principles of Art Design PowerPoint
Elements & Principles of Art Design PowerPointElements & Principles of Art Design PowerPoint
Elements & Principles of Art Design PowerPoint
emurfield
 
Basic layout principles
Basic layout principlesBasic layout principles
Basic layout principles
Sherwin Manual
 
Benefits of Essential Young Living Oils
Benefits of Essential Young Living OilsBenefits of Essential Young Living Oils
Benefits of Essential Young Living Oils
Sek Jen Tan
 
Typography - Graphic Design
Typography - Graphic DesignTypography - Graphic Design
Typography - Graphic Design
Abanoub Hanna
 
Design Elements Typography Fundamentals by Kristin Cullen
Design Elements Typography Fundamentals by Kristin CullenDesign Elements Typography Fundamentals by Kristin Cullen
Design Elements Typography Fundamentals by Kristin Cullen
Hazlin Aisha Zainal Abidin
 

Viewers also liked (20)

Understanding Graphic Design
Understanding Graphic DesignUnderstanding Graphic Design
Understanding Graphic Design
 
Graphic design
Graphic designGraphic design
Graphic design
 
Introduction to Layouts in Graphic Design
Introduction to Layouts in Graphic DesignIntroduction to Layouts in Graphic Design
Introduction to Layouts in Graphic Design
 
Graphic Design PowerPoint
Graphic Design PowerPointGraphic Design PowerPoint
Graphic Design PowerPoint
 
Typography Essentials: Part 2
Typography Essentials: Part 2Typography Essentials: Part 2
Typography Essentials: Part 2
 
Typography Essentials: Part 1
Typography Essentials: Part 1Typography Essentials: Part 1
Typography Essentials: Part 1
 
Elements & Principles of Art Design PowerPoint
Elements & Principles of Art Design PowerPointElements & Principles of Art Design PowerPoint
Elements & Principles of Art Design PowerPoint
 
Basic layout principles
Basic layout principlesBasic layout principles
Basic layout principles
 
Graphic Design For Web
Graphic Design For WebGraphic Design For Web
Graphic Design For Web
 
20 Awesome Fonts for Web and Graphic Designers
20 Awesome Fonts for Web and Graphic Designers20 Awesome Fonts for Web and Graphic Designers
20 Awesome Fonts for Web and Graphic Designers
 
Typography in Business Communication
Typography in Business CommunicationTypography in Business Communication
Typography in Business Communication
 
Practical Typography or Typography vs Design
Practical Typography or Typography vs DesignPractical Typography or Typography vs Design
Practical Typography or Typography vs Design
 
Data Visualization Design Best Practices Workshop
Data Visualization Design Best Practices WorkshopData Visualization Design Best Practices Workshop
Data Visualization Design Best Practices Workshop
 
Winter, Your Immune System & Essential oils
Winter, Your Immune System & Essential oilsWinter, Your Immune System & Essential oils
Winter, Your Immune System & Essential oils
 
Benefits of Essential Young Living Oils
Benefits of Essential Young Living OilsBenefits of Essential Young Living Oils
Benefits of Essential Young Living Oils
 
Typography - Graphic Design
Typography - Graphic DesignTypography - Graphic Design
Typography - Graphic Design
 
Visual Slide Design: Translating ideas into images
Visual Slide Design: Translating ideas into imagesVisual Slide Design: Translating ideas into images
Visual Slide Design: Translating ideas into images
 
Design Elements Typography Fundamentals by Kristin Cullen
Design Elements Typography Fundamentals by Kristin CullenDesign Elements Typography Fundamentals by Kristin Cullen
Design Elements Typography Fundamentals by Kristin Cullen
 
Graphic Design ( a Full leson, activities and quiz)
Graphic      Design ( a Full leson, activities and quiz)Graphic      Design ( a Full leson, activities and quiz)
Graphic Design ( a Full leson, activities and quiz)
 
10 Proven Tips for Leveraging Slideshare
10 Proven Tips for Leveraging Slideshare10 Proven Tips for Leveraging Slideshare
10 Proven Tips for Leveraging Slideshare
 

Similar to Graphic design

LESSON 5 Imaging and Design Impact of Good Branding.pptx
LESSON 5  Imaging and Design Impact of Good Branding.pptxLESSON 5  Imaging and Design Impact of Good Branding.pptx
LESSON 5 Imaging and Design Impact of Good Branding.pptx
JomarieCanoy
 

Similar to Graphic design (20)

Visual Media
Visual MediaVisual Media
Visual Media
 
Introduction to Graphic Design.pdf
Introduction to Graphic Design.pdfIntroduction to Graphic Design.pdf
Introduction to Graphic Design.pdf
 
Commercial Graphic Designing - dealing with presentations
Commercial Graphic Designing - dealing with presentationsCommercial Graphic Designing - dealing with presentations
Commercial Graphic Designing - dealing with presentations
 
Graphic Design Essentials by Rahul KULKARNI.
Graphic Design Essentials by Rahul KULKARNI.Graphic Design Essentials by Rahul KULKARNI.
Graphic Design Essentials by Rahul KULKARNI.
 
graphic.pptx
graphic.pptxgraphic.pptx
graphic.pptx
 
Designs & graphics
Designs & graphicsDesigns & graphics
Designs & graphics
 
Graphic Designing Training In Chandigarh
Graphic Designing Training In ChandigarhGraphic Designing Training In Chandigarh
Graphic Designing Training In Chandigarh
 
Graphic design
Graphic designGraphic design
Graphic design
 
Elements of Design - Graphic Design 1
Elements of Design - Graphic Design 1Elements of Design - Graphic Design 1
Elements of Design - Graphic Design 1
 
Graphic design for
Graphic design forGraphic design for
Graphic design for
 
LESSON 5 Imaging and Design Impact of Good Branding.pptx
LESSON 5  Imaging and Design Impact of Good Branding.pptxLESSON 5  Imaging and Design Impact of Good Branding.pptx
LESSON 5 Imaging and Design Impact of Good Branding.pptx
 
The Language of Design.pdf
The Language of Design.pdfThe Language of Design.pdf
The Language of Design.pdf
 
Graphics d.docx
Graphics d.docxGraphics d.docx
Graphics d.docx
 
Graphic Design Course in Delhi
Graphic Design Course in Delhi Graphic Design Course in Delhi
Graphic Design Course in Delhi
 
Learn Illustrator
Learn IllustratorLearn Illustrator
Learn Illustrator
 
Dimensions of Media and Information - Visual.pptx
Dimensions of Media and Information - Visual.pptxDimensions of Media and Information - Visual.pptx
Dimensions of Media and Information - Visual.pptx
 
Isaac presentation
Isaac presentationIsaac presentation
Isaac presentation
 
Graphic Designer
Graphic DesignerGraphic Designer
Graphic Designer
 
Element of design
Element of designElement of design
Element of design
 
Basic Elements & Principals for Create Best Graphic Design Services
Basic Elements & Principals for Create Best Graphic Design ServicesBasic Elements & Principals for Create Best Graphic Design Services
Basic Elements & Principals for Create Best Graphic Design Services
 

More from Sej Visawadia (11)

Digitalwatermarking
DigitalwatermarkingDigitalwatermarking
Digitalwatermarking
 
Natural pickles
Natural picklesNatural pickles
Natural pickles
 
Sez india
Sez indiaSez india
Sez india
 
Instagram
InstagramInstagram
Instagram
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Asian paints
Asian paintsAsian paints
Asian paints
 
Uttar pradesh tourism
Uttar pradesh tourismUttar pradesh tourism
Uttar pradesh tourism
 
Creativity
CreativityCreativity
Creativity
 
Nfc
NfcNfc
Nfc
 
QR codes
QR codesQR codes
QR codes
 
Augmented reality
Augmented realityAugmented reality
Augmented reality
 

Recently uploaded

National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
AlecAnidul
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
Jaime Brown
 
Research about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anasResearch about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anas
anasabutalha2013
 

Recently uploaded (16)

National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
 
Extended Reality(XR) Development in immersive design
Extended Reality(XR) Development in immersive designExtended Reality(XR) Development in immersive design
Extended Reality(XR) Development in immersive design
 
Pitch Presentation for Service Design in Technology
Pitch Presentation for Service Design in TechnologyPitch Presentation for Service Design in Technology
Pitch Presentation for Service Design in Technology
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..
 
BIT- Pinal .H. Prajapati Graphic Designer
BIT- Pinal .H. Prajapati  Graphic DesignerBIT- Pinal .H. Prajapati  Graphic Designer
BIT- Pinal .H. Prajapati Graphic Designer
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3
 
Redefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationRedefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and Localisation
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD Portfolio
 
The Design Code Google Developer Student Club.pptx
The Design Code Google Developer Student Club.pptxThe Design Code Google Developer Student Club.pptx
The Design Code Google Developer Student Club.pptx
 
Research about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anasResearch about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anas
 
Art Nouveau Movement Presentation for Art History.
Art Nouveau Movement Presentation for Art History.Art Nouveau Movement Presentation for Art History.
Art Nouveau Movement Presentation for Art History.
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers Paris
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
 

Graphic design

Editor's Notes

  1. This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2011!For more sample templates, click the File menu, and then click New From Template. Under Templates, click Presentations.