Want to use Pinterest for your business, but not sure if it's worth the effort, or if you're a good fit? Wondering how to get started? Looking for some Pinterest tips for success? Look no further!

2. What Is Pinterest?
Pinterest is a social media platform that acts as a virtual pin board.

3. Is it Really a Good Platform for business?
• 70% of users say they visit the site to find items to purchase.
• Pinterest sends more traffic to websites than Yahoo!
• The average purchase generated by Pinterest is double the
amount of those started on Facebook or Twitter - about $180.
• 80% of pins are repins (as opposed to about 5% or Tweets that are
ReTweets) – can you say viral?!

4. Is Pinterest a Good Platform for MY Business?

5. Getting Started on Pinterest
Visit Business.Pinterest.com to set up your business account.
Use keywords in your description.
Hashtags are not functional here.
Uploading a business profile photo is
quick and easy, but choose wisely. While
a logo may work for large companies,
given the audience that Pinterest has,
you may choose something a more
personal.
Make sure you verify your website after
you set up your account.

6. Set up Some Boards
Create a board by clicking on the
"+" button next to your name.
You might want to create only
secret boards at first. You can
make them public when they are
ready for the world to see.

7. Start Pinning!
Get the bookmarklet:
http://about.pinterest.c
om/goodies/#browser
If your pin links to a
product or service for
sale, add a price to your
pin by simply including a
dollar sign and price in
the description.

8. Some Strategies for Success
1. Make it easy for
website visitors to pin
your images with plugins
that show either a floating
"share" button, or one
that appears when a
visitor hovers over an
image.
2. Make custom
“pinnable” images for
your blog posts. Including
the content description in
the image itself improves
performance.

9. Timing is (almost) Everything.
3. The most popular times to
be on Pinterest (and,
ostensibly, the best times to
post) are early morning, late
at night and Saturday
mornings.
But experiment – your
audience could be different.
4. Accept a few Group Board
invitations and contribute!
Try repinning from your
company boards.

13. Keep Learning!
• On our blog: http://bit.ly/PinterestSSM
• Subscribe to our blog: http://bit.ly/SSMEmails
• Our ebook: http://bit.ly/PinterestbookSSM
• Official Pinterest for Business Blog:
http://businessblog.pinterest.com/
• HubSpot’s Pinterest Blog Topics: http://bit.ly/HubSpotPinterest