Live video is an incredibly powerful marketing tool! It allows you to cultivate a HUMAN relationship with your customers and audience. Learn everything you need to know before you go Live and what to do while you are actually live!

1. GO LIVE! & THRIVE
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2. Rebecca Wardlow
Certified Digital Marketing Specialist
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TODAY’S PRESENTER

3. • Why Facebook Live?
• Prepare Your Facebook Page
• Recommended Equipment
• Live Ideas
• Prepare to Go Live
• What happens afterwards?
• Q&A
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TODAY’S PRESENTERWHAT WE’LL COVER

4. #HighlandsWorkshop
TODAY’S PRESENTERWHY FACEBOOK LIVE?
• 78% of online audiences are already watching
video on Facebook Live.
• Your friends or fans are notified when you go live
• Facebook keeps you at the top of their news feeds
while you are live and up to 30 minutes after.

5. #HighlandsWorkshop
TODAY’S PRESENTERBENEFIT OF FB LIVE
• Unique content
• Cost-effective
• Creates excitement
• Connect with audience
• Increase awareness around
events
• Drive more traffic to your
Facebook page
• Real-time engagement

6. #HighlandsWorkshop
TODAY’S PRESENTERPREPARE YOUR PAGE

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TODAY’S PRESENTEREQUIPMENT FOR LIVE
• Facebook App
• Wi-Fi / Internet
• Selfie Stick or Stand
• Microphone

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TODAY’S PRESENTERFB LIVE DESKTOP

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TODAY’S PRESENTERHOW LONG?

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TODAY’S PRESENTERLIVE IDEAS
• Broadcast or promote an event
• Q&A season about your business,
products or services
• Useful information on a topic
• Product demonstrations or tutorials
• Behind the scenes view of your business

11. #HighlandsWorkshop
TODAY’S PRESENTERGET VIEWERS

12. #HighlandsWorkshop
TODAY’S PRESENTERPREPARE TO GO LIVE
• Write a description
• Go Live
• Introduce yourself
• Discuss your topic
• Respond to questions
• Call-to-action
• End Live broadcast

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TODAY’S PRESENTERGO LIVE
• Add description
• Select audience
• Switch Camera
• Click Live Button

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TODAY’S PRESENTERINTRODUCTION
• Say hello & thank by name
• Briefly tell viewers who you are
• Ask a question
• Ask views to follow you
• Remind viewers of topic

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TODAY’S PRESENTERUSE YOUR OUTLINE

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TODAY’S PRESENTERHANDLING QUESTIONS

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TODAY’S PRESENTERCALL-TO-ACTION
• Send them to
your website
• Get their email
• Sell them
something

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TODAY’S PRESENTERAFTER YOU GO LIVE
• Edit your video
• Add link in comments
• Promote recording
• Respond to comments

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Q&A // NEED HELP?
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