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Meet up 9.24.14 Unlock the power of Linkedin
This document provides tips for optimizing a LinkedIn profile and using LinkedIn effectively. It recommends using a current professional headshot for the profile photo, including details like work experience, skills, recommendations and endorsements. It also discusses using LinkedIn to build relationships, find new connections, prospects and clients through searching, groups, messaging first-degree connections, and following influencers to showcase expertise.
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Meet up 9.24.14 Unlock the power of Linkedin
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- 2. Who Is RebeccaWardlow? President & COO at SolideaMedical.com Social Media Expert Web Design & Development since 1998 WordPress and Magento eCommerce Expert Proud mom of 5 children!
- 3. Why Should YouUse LinkedIn There are approximately 259,000,000 users The average yearly salary for users is over $100,000 If you sold a product for $20 to 1% of the users on LinkedIn, you could earn $51,800,000 !
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- 5. Optimize Your LinkedInProfile Do Use a current photo Use a professional headshot Use a recognizable picture Dress in appropriate attire Write in the first person Do Not Use a graphically enhanced photo Wear inappropriate attire Use a logo as a profile picture Use an older picture – keep it current
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- 7. Optimize Your ContactInformation Do Connect your Twitter account Add titles to your website links to generate interest Do Not Use company Website or Personal Website for your links Use your twitter profile as one of your website links
- 8. Customize Your LinkedInURL Customize your LinkedIn URL for email signatures, social sites and business cards How to edit your LinkedIn URL Edit Profile >click edit next to LinkedIn URL (under your photo) > Your Public profile URL (right column) – Click Customize your public profile URL
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- 11. Specialties In YourSummary Add Specialties to your Summary (bulleted list)
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- 13. Add Visual Elementsto Your Profile
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- 15. Skills & Expertiseand Endorsements
- 16. Endorsements Endorsements quickand easy way for connections to endorse yours skills Endorsements should never be requested. Give endorsements to other people who you would like an endorsement from. Never give an endorsement to someone you don’t actually endorse.
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- 18. How To GetRecommendations Write a recommendation for one of your contacts LinkedIn will suggest that they write one for you in return.
- 19. Sending Requests toConnect Always send a personalized connection invitation. Never use standard invite text.
- 20. Accepting a Requestto Connect Always send a personalized message after accepting the connection request.
- 21. Adding New Connections People You May Know LinkedIn Search “Contacts” from the top navigation
- 22. First Degree Connections Message them whenever you can (but don’t waste their time) Ask them an expertise-request question via a message Create a LinkedIn question and direct it to a number of the first-degree connections you want to develop relationships with Connect with them and interact with them on Twitter Meet up with them in person for lunch, coffee or drinks Get close enough to friend them on Facebook
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- 25. Sales Funnel Createtags to match your sales funnel. Some examples: 1 – UNQUALIFIED LEADS 2 – QUALIFIED LEADS 3 – PROPOSAL PRESENTED 4 – NEGOTIATION 5 – CLIENT
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- 27. Share With YourAudience How often should you post? a minimum of three times per week, and up to 3 times per day.
- 28. Target Who’s ViewedYour Profile How do you know who is interested in you? They viewed your LinkedIn profile This is a great time to connect with new people.
- 29. LinkedIn Groups Createor join a group Ask questions and answer questions. Build relationships, don’t sell your products or services. Focus on how you can add to the conversation.
- 30. Network from theoutside Network your way through a company Look at company employees Get Introduced feature Send InMail
- 31. Find Prospects LinkedInSearch You can search: People Companies Updates Jobs Inbox Groups
- 32. Showcase Your Expertise Investing time in building your personal brand Allocate a slot on your calendar and make it recur every day of the workweek 15 minutes per day 1. Find thought-provoking articles 2. Follow one new Influencer each day 3. Read 'Your News’ 4. Add a new topic 5. Like & Be Liked 6. Become a Groupie
Editor's Notes
- #5 Arrow next to edit profile > Manage public profile settings
- #6 Adding a profile photo makes your profile 7x more likely to be found In searches
- #9 Looks more professional when it’s customized
- #11 Use Keywords LinkedIn indexes keywords Keep your summary fresh. Updated content is important Include Contact details
- #12 Edward Jones has an approved template for SKILLS Think KEYWORDS
- #14 Portfolios Presentations Photos & Videos Can be added to Summary, Experience and Education Adding visual elements will drive traffic to source
- #16 Skills & Expertise allows you to showcase your experience Endorsements allow your connections to quickly and easily certify or endorse yours skills
- #17 Endorsements should be freely given! Never requested
- #19 By giving someone a recommendation, they will feel inclined to recommend you.