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Facebook Fan 201

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Presentation to INA 2011 Conference in Tampa, FL of Facebook fan pages and marketing mentality.

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Facebook Fan 201

  1. 1. Part II: Facebook Fan Page Marketing <br />Virtual Options Coaching & Training<br />Social Media Digital Marketing Technology Training<br />
  2. 2. Dawn JensenSocial Media Speaker & Trainer<br />
  3. 3. About.Me/dawnjensen<br />Social Media Speaker <br />Digital Marketing Coach <br />Technology Trainer<br />
  4. 4. What you Need to Know:<br />Foundation: Start Small <br />Build Deliberately<br />Be Consistent<br />Work Smarter, Not Harder<br />Build Strategically<br />
  5. 5. Social Profiles Get Started.. <br />From your NotesChecklist<br /><ul><li>Feature Biography
  6. 6. Mini Biography
  7. 7. Headshot
  8. 8. Company Logo
  9. 9. Resume
  10. 10. Tagline/Motto/Mission Statement
  11. 11. Keywords, Tags, Specialties</li></ul> What You Need.. <br />
  12. 12. Some interesting thoughts..<br />
  13. 13. Welcome Page<br />
  14. 14. Welcome Page<br />
  15. 15. 1<br />2<br />3<br />7<br />Profile image<br />Other Photos<br />Post<br />Wall/Feed<br />Tabs<br />Fans/Like<br />Admin Tools<br />4<br />5<br />6<br />
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  22. 22. Facebook Fan Page Wall<br />
  23. 23. Posting Tips<br />Be Strategic, not just experiment<br />Post with Purpose (Inform, Educate, Entertain)<br />Post like a friend, not like a brand<br />Use good content to drive conversation<br />
  24. 24. Research first. Know Three Things:<br />Where you’re headed<br />What You’re Targeting<br />What You’re measuring<br />
  25. 25. “It’s the Indian… not the arrow”<br />Note: Dawn’s attempt at pun humor<br />
  26. 26. Common Social Goals & Ways to Measure<br /> Fan base growth: Hitting 1,000 fans or followers over a set period of time<br />Customer acquisition: Getting 50 redemptions per campaign on social media offers<br />Support of direct marketing: Adding 200 names to your e-mail database per month<br />Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)<br />
  27. 27. “It’s the Indian… not the arrow”<br />Put your Social Media tools in place:<br />to use in the right way <br />for the right reason<br />at the right time<br />
  28. 28. How well is your Social Media working today?<br />
  29. 29. Social Media toolS<br />
  30. 30. www.Gist.com<br />
  31. 31. Working Smarter<br />
  32. 32. Is it measured like this?<br />
  33. 33. Social Media Mgmt: Postling ($)<br />
  34. 34. Social Media Mgmt: Hootsuite<br />
  35. 35. Sharing on Steroids: Amplify<br />
  36. 36. SMS Business Card: Contxts<br />
  37. 37. 8Success Criteria for Facebook Marketing<br />
  38. 38. Create Best Practices<br />Promoteyour Facebook Page outside of Facebookto attract more fans. This can be as simple as adding a line to your current marketing or PR materials, such as<br />“Find us on Facebook to learn more.” <br />
  39. 39. Make it Sticky<br />Facebook also offers a “Share” button that you can add to your Web site to make it easier for your content to be shared on Facebook.<br />
  40. 40. Keep it Fresh<br />Assign an employee to create and manage your company’s Facebook Page<br />Post new information, photos and videos regularly. <br />
  41. 41. Kittens & BreakfastYes, people talk about this stuff too.. but, <br />Think of Facebook as a community where you can participate and add genuine value.<br />
  42. 42. Respond to messages and questions within 24 hours.<br />
  43. 43. Myth:“If I build it, they will come.”<br />Develop a strategy to attract fans<br />
  44. 44. Remember to get a strategy in place<br />Lots of Social Networks- Define which ones work for your business<br />Social Foundation funnels to your website: Start Small (Facebook & Linkedin)<br />Build Deliberately. Think of it a layer cake. <br />Be Consistent in what and when you post. Get on a schedule.<br />Use Tools to work smarter, not harder<br />Facebook and Linkedin<br />
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  46. 46. Questions?<br />
  47. 47. Well, not exactly… <br />But we are pretty good.<br />
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  49. 49. Shared Pictures =<br />Shared Knowledge =<br />Shared Everything =<br />Shared Videos =<br />Shared News =<br />Shared Bookmarks =<br />
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  52. 52. Need more?Simply put, we can help.Get you set upCoach You.Get your strategy in placeTrain You.or manage your Social Media If that sounds like something you may be interested in, see me after!<br />
  53. 53. Remember if…<br />
  54. 54. Three Action Steps<br />Connect: www.fb.me/virtualoptions<br />Visit: www.VirtualOptions.net<br />Email: dawn@virtualoptions.net<br />Text to fan: “virtualoptions” to 32655 (FBOOK)<br />Resources: www.delicious.com/virtualoptions<br />

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