A practical presentation on how small businesses can put social media to work with an emphasis on blogging, Twitter, Facebook, and LinkedIn

1. Good Morning Future Social Media Marketers!

2. Social Media What is it? Why should you care? How can you get started? Who the heck are Cyndee and Newt?

3. So what are YOU hoping to get out of today?

6. Interruption Marketing: One Way Shouting to Buyers Way Too Many Seller Messages Buyers Suffer from Info Overload

7. Future Belongs to Inbound Marketing: Buyers Find You

8. “ Your Brand is What Google Says It Is,” -Author, David Meerman Scott

10. Social Media Tools We’ll Examine In-Depth Today

11. We’ll Focus on 4 Tools You Can Put to Work Easily and Inexpensively

13. How to Put Blogs to Work

14. "If you want something decent about you in Google you MUST blog. This is NOT optional anymore." - Robert Scoble (@Scobleizer)

17. Is Starbucks Instant Coffee a Loser?

18. Here’s Newt’s blog/website combo

19. As I Was Finishing FCGU PR Class Lecture, Email came from Starbucks

20. This Blog Helps its Readers Succeed

21. Let’s Bring Blogging Back Home with PBS & WordPress

22. How to Put Twitter to Work

25. Extending Your Brand: Share with Kindred Spirits in Real-time

26. Demonstrate Thought Leadership

27. How to Put Facebook to Work:

30. Facebook Group vs. Page?

33. Putting LinkedIn to Work

36. Share your professional accomplishments/status

37. Share Your Knowledge: LinkedIn Answers and Blog

38. So really… Why should you care?

40. Passionate word of mouth advertising from your best customers

41. Jump on or play catch up in a year But really…

42. Social Media: The Least Expensive Marketing Tool!

43. What should you consider? (Before you set up your 1 st account)

44. Your personal brand / handle

45. Will this account be personal, professional or a neutral blend?

46. Be Careful of WHAT you write! Digital footprints last forever

47. Are you committed to making this last?

49. Questions?