Water undergoes self-ionization in which a small percentage of water molecules dissociate into hydronium (H3O+) and hydroxide (OH-) ions. The concentration of these ions is extremely small and the equilibrium lies very much in the forward direction. The self-ionization of water can be represented by the equilibrium constant Kw, which is equal to the product of the hydronium and hydroxide ion concentrations. Kw is temperature dependent and decreases with increasing temperature. The pH scale was developed to quantify the concentration of hydronium ions in solution and thus indicate whether a solution is acidic, basic, or neutral. pH is defined as the negative logarithm of the hydronium ion concentration