Dr. Chrystal Denmark Porter gave a presentation on personal branding and its importance in today's job market. She discussed how personal branding involves marketing oneself to others and reflecting how people perceive you online. When people search your name online, they can find your social media profiles that should highlight your value, interests, work experience, and allow colleagues to recommend you. It is important to craft your online presence and manage your brand on platforms like LinkedIn, which displays your profile to prospective employers or partners. Your personal brand should support who you are through consistency and authenticity across all of your online profiles and interactions.

1. Presented by Dr. Chrystal Denmark Porter

2. Dr. Chrystal Denmark Porter

4. Today’s Presentation
Talk about Personal Branding
Discuss Branding and Today’s Job Market
Overview Applications To BuildYour Brand

5. What is Social Branding?

6. Personal Branding =
“How we market
ourselves to others”

7. Not about creating a “good
image” or
only for famous people

8. Everyone is a brand
Everyone has value to offer
We are in constant competition

9. In this day and age,“A brand is a
necessity, not a luxury.”
Scott Bedbury

10. Online Presence or lack there of is a reflection on
how people perceive you

11. At some point, someone will
search your name online
Hiring Managers
Colleagues
Potential Clients
Potential Mates Potential In-Laws!

12. You can show people
your value

13. What’sYour
Agenda?

17. With over 70 million
users in 200 countries
is the most widely
used business
networking site

18. has authority in Google & Bing
Name Domain
So when prospects or potential partners search your
name, your LinkedIn information comes up.

19. allows people to see who you are &
highlight other places you can be found
online
That’s me
Include links to web
sites, blogs, or e-
portfolio’s that show
off your work

20. allows you to highlight who you
are & what you have to offer

21. allows you to include information about
your education, certifications, and work
experience

22. allows you to highlight your any
interest and professional involvement

23. apps offer another avenue to
display your work

24. recommendations allow colleagues,
clients, and professionals to speak
directly to you and your work

25. can serve as an online address books
displaying information about the people
you know

26. groups are an excellent way to
communicate your interest and the type
of people you like to interact

27. Question & Answers also allows you
another avenue to display your
knowledge and interest

28. Image Management

29. Brand With PeopleYou Know With
Your Profile

30. Brand With PeopleYou Know or Don’t Know With
Fan Pages or Group Pages

35. CraftingYourVoice/ The World is
Listening

36. Supporter

37. Entertainer

38. Value Exchanger

40. Final tips
• People want personalization
• ‘Like’ & comment
• Remember everything is permanent!
• Be consistent
• Don’t duplicate…remain authentic
• Respond, thank, & acknowledge

41. Thank you!
DrChrystal.com