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Personal Branding Tools for PR Professionals


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In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.

Published in: Marketing, Technology, Business
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Personal Branding Tools for PR Professionals

  1. 1. Personal Branding Tools for PR Professionals PRSSA-UD Meeting April 7, 2014 @bberg1010
  2. 2. What is personal branding? Personal branding is marketing yourself and your career as a brand. It’s how you present yourself online and offline, personally and professionally, to everyone from colleagues and best friends to complete strangers. @bberg1010
  3. 3. “Your personal brand is what people say about you when you are not in the room - remember that.” - Chris Ducker @bberg1010
  4. 4. Ways Anyone Can Build a Personal Brand • Blog/website • Portfolio • Twitter account • LinkedIn profile • Guest blogging • Public speaking @bberg1010
  5. 5. But PR pros aren’t “anyone” @bberg1010
  6. 6. Help a Reporter Out @bberg1010
  7. 7. Help a Reporter Out • Get your knowledge and expertise showcased in real publications • Receive digests of queries three times per day and easily pitch via email • It’s free and anyone can sign up @bberg1010
  8. 8. Image via @bberg1010
  9. 9. • “Beyond Google Alerts” • Monitor your name, website URL, Twitter handle, etc. • See who’s talking about you • React from within the app, create reports @bberg1010
  10. 10. @bberg1010 BrandYourself Image via
  11. 11. @bberg1010 BrandYourself • Search engine optimization for your personal brand • Allows you to connect URLs and profiles, then gives you advice for boosting their rankings • Creates an optimized profile for you on the domain
  12. 12. @bberg1010 Twitter Chats
  13. 13. @bberg1010 Twitter Chats • Learn and connect with your peers • Share what you know with a small, targeted group in your niche • Recommended for PR pros: o #PRSSA o #NPPRSA o #pr20chat o #PRstudchat
  14. 14. @bberg1010 LinkedIn Groups
  15. 15. @bberg1010 LinkedIn Groups • Publicly brand your profile with membership • Ask questions to get feedback and hear your peers’ opinions • Answer questions asked by others and engage in conversations • Share content, projects, accomplishments
  16. 16. @bberg1010 Any questions?